Professional Documents
Culture Documents
Personas and Scenarios
Personas and Scenarios
Roles
Personal Description & Marley’s main titles are as a freshman Hicks
Lifestyle Honors student. Her main responsibilities as
a student include completing class
● 18 years old assignments, and as a freshman Honors
● Freshman student, she participated in Colloquium in
● Studious and Determined her first semester and a required ENC 1143
● Bilingual (English and Spanish) Honors course in her second semester. She
enjoys bigger freshman dorms, early
Marley currently lives in the Honors registration for courses, and free printing in
Living-Learning Community in Crossings Q. the Honors lounge, though she wasn’t aware
She studies for about 25 hours a week, in of the early registration or free printing prior
addition to her 15 credit hours of classes. to moving onto campus. She’s received no
She’s a UNF scholarship recipient, so she’s guidance on how to most efficiently utilize
determined to maintain a good GPA. She the website, so she only pokes around on it
spends her free time participating in a few when she needs something. She has no
different clubs on campus, and she enjoys responsibility to the website, so she has no
watching medical and police procedural power to deal with misinformation, bugs, or
dramas. confusing links. She doesn’t have a clear idea
of who to even notify of issues that she
notices, so she just doesn’t say anything at all.
Scenario
Marley Johnson sits down at the Thomas G. Carpenter library at 10:15 on a Monday
morning, around the middle of the semester. She pulls her laptop out of her bag and opens it up to
look into a required class she heard some other Honors students talking about, called
“Pre-Capstone Symposium.” She sees, in her email inbox, the most recent “Hicks Happenings”
newsletter in her email, so she clicks on the mailchimp link. She scans the “Hicks Happenings”
website for pertinent information but doesn’t find any information about the “Pre-Capstone
Symposium.”
She’s not quite sure what “Symposium” is, so she heads over to the Hicks Honors College
official website. She looks at the six picture-oriented links on the front page, but none of them
seem to be helpful for her purpose, so she scrolls over each of the categories of the drop-down
menu at the top of the website. She clicks on the Capstone option under “Academics” because she
knows Symposium is related to the Capstone. She scrolls past the bullet points, down to the
drop-down menu labeled “Important Capstone Information.” She clicks through and finally finds
one of the tabs that addresses Symposium. She reads and re-reads the information. It doesn’t
really clarify what the class actually is or when she needs to take it.
Frustrated, she decides to try to ask someone about it. She remembers seeing an “Honors
Advising” tab, so she finds it again under “Academics” in the top menu. She knows she has her own
First-Year advisor, but they aren’t associated with Honors, so she decides to try to find an Honors
advisor. She clicks on the tab, scrolls through the information, and, at the bottom of the page, finds
the phone number for the First Year Advising office, not the Honors advising.
She knows that’s not what she wants, so she clicks on “Contact Us” from the top menu. It
takes her to a page, where on the first row of pictures, it has a link that says “Meet With An Honors
Advisor.” She clicks on the link, but it takes her back to the same “Honors Advising” page she was
on earlier. She’s annoyed that she can’t get a straight answer or even a direct way to ask someone
her question. Knowing she has homework to do, she closes the tab and decides to ask another
student or her ENC 1143 Honors professor about it later.
Amelie Technology & Environment
Tenenbaum Amelie is familiar with the Hicks Honors
website, but she only uses it a few times a
UNF Honors Student
semester. She relies on the website for
Information Systems Major Honors requirements in order to graduate
with Honors. Previously, she used the
website to find info on upper-classman
Honors housing options. Her major program
requirements and responsibilities take
priority over Honors.
Amelie scrolls to the bottom of the page past other photos to find “Honors requirements.”
She reads the page, confused on where the information is located. Amelie clicks the drop down
menu for “1. Complete the Honors curriculum.” The information presented confuses Amelie due to
the vagueness of the bullet points. She scrolls and clicks on number 2 to read about the Capstone
requirement. Amelie gets little information and then clicks on the link within the paragraph. The
link takes her to a longer paragraph with more vague indications on what the Capstone is. She then
sees five more drop down menus with longer explanations and more links. The drop down menus
annoy Amelie on her phone.
Reading over the info, Amelie finds herself somewhat knowledgeable of the process but
still confused on the specifics. The definition of a Capstone quoted on the website is from
Wikipedia and the Merriam-Webster dictionary, which makes her more confused on what the
Capstone is supposed to be. She begins to think the Capstone may be much too strenuous in
addition to her other responsibilities. She clicks on the Capstone form link in order to see more.
Then, out of curiosity, she clicks to view the form upload, and the link takes her to Microsoft
Forms, thinking this may reveal a contact for the Capstone. Clicking back to the main page does
not work.
Amelie closes out and is forced to go through the same process she did earlier to return to
the page. Instead, Amelie decides to scroll down to look for a contact. She sees “Contact Us” after
scrolling for a while. She sees four staff members, but she is still unsure who to email about the
Capstone. Amelie already knows there are no advisors since she has fallen down that rabbit hole
of endless internet clicks before. Frustrated and out of time, Amelie closes out of the website and
leaves for work, potentially returning to the website at a later date.