Real Case: Not Treating Everyone the Same
As recently as the 1980s, managers in some of the most
productive organizations in the country used to pride
themselves on treating all their employees equally. This
typically meant holding the line on rules and regulations
So that everyone conformed to the same set of guide-
lines. Moreover, when people were evaluated, they were
typically assessed on the hasis of their performance in
the workplace. In recent years there has been a dramatic
change in management’ thinking. Instead of treating
everyone the samc, some organizations are now trying.
to meat the specific needs of employees. What is done
for onc individual employee may not be done for
another. Additionally, instead of evaluating all employ-
ees on how weil they work in the workplace, attention
is being focused on how much “value added” people
‘Acina was losing hundreds of talented people every year
fand felt that the cost to the company was too great
‘Something had to be done to keep these people on the
payroll. As a result, today approximately 2,000 of
‘Acma’s 44,000 employees work part-time, share a job,
‘work at home, or are on compressed workweek
arrangement. The company estimates that it saves
‘approximately $1 million annually by not having to train
‘new workers, Moreover, the company’ reported that in
‘one recent year 88 percent of those employees who tock
family lave rotumed to work. An added benefit ofthis
program isthe faet that Aetna’ reputation as a good
place to work has been strengthened. The Families ane
‘Work Institute recently named Actaa one of the top four
“family-triendly” companies.
Duke Power & Light is another good example of how
companies are changing their approach to managing
‘employees. Realizing that child eare is a growing need
among many employees, because in most households
‘both parents now work, the company joined forces with
‘other employers to build a child care center. The firm
‘as also changed its work schedule assignments. In the
pat, many employees reported that they hated working
sowing shifts: days one week, evenings the aext, and then
contribute, regardless of how many hours they are phys-
ically at the workplace. This new philosophy is also
spilling over into the way alternative work arrangements
‘are being handled.
‘An example is Aetna Life & Casualty, where workers
‘are given the option of reducing their workweek or com-
pressing the time into fewer days. Under this arrange-
‘eat, a parent who wants to spend more time at home
With the children can opt to cut working hours from 40
down to 30 per week or put in four 10-hour days and
hhave a long weekend with the kids. In either case, these
personal decisions do not negatively affect the
‘employee's opportunities for promotion. Why is the
company so willing to accommodate the personal
sizes of the workers? One of the main reasons is that
rights. So the firm ereated 22 work schedules and now
less employees hid on them annually, based on seniority.
Some of these shifis are the traditional five-day week of
‘eight-hour days. Others, however, are compressed work-
‘week alternatives, including four 10-hour days and three
12-hour days. At the same time, the company has been
‘turning more authority over to the personnel and has
dsiven up its emplayee-to-manager ratio from 12 to | to
20 to |. As a result, the company now has an attrition
rate that is over thee times lower than the industry aver-
‘age, and most of this attrition is a result of people's
transferring to other jobs in the utility. As one manager
put it, “We needled to recognize that people have lives”
On the basis of results, it is obvious that the new
‘arrangement is a win-win situation for both the workers
‘and the firm.
1. How isthe new management philosophy described in
this case different from that of the oid, traditional
philosophy? Identify and describe the differences.
2. Im what way are alternative work schedules proving
helpful to managing diversity?
3. Do you think these new programs arc likely to con~
‘tinue of will they taper off? Why’?Organizational Behavior Case: Changing with the Times
Jerry is director of marketing for a large toy company.
Presently, his team of executives consists entirely of
wihite males. The company says iti committed to diver-
sity and equal opportunity. In a private conversation
‘with Robert, the company president, about the makeup
of top-level management in the marketing department,
Jerry admitted that he tends to promote people who are
like him.
Jerry stated, “It just seems like when a promotion
‘opportunity exists in our department, the perfect person
for the job happens to be a white male, Am T supposed
to actively seek women and minorities, even if I don’t
feel that they are the best person for the job? After all,
‘we aren't violating the law, are we?”
Robert responded, “So far the performance in your
department tas been good, and as far as I know, we are
not violating any discrimination laws. Your manage-
‘ment team seems to work well together, and we don't
‘want to do anything to upset that, especially consider-
ing the big marketing plans we have for this coming
fiscal year.”
‘The big marketing plans Robert is referring to have
to do with capturing a sizable share of the overseas mar-
ket. The company thinks that a large niche exists in var-
{ous countries around the world—and who better to fill
that niche than an organization that has proved it can
‘make top-quality toys at a competitive price? Now the
‘marketing team has the task of determining which coun-
ries to target, which existing toys will sell, and which
new toys need to be developed.
1. Do Jerry and Robert understand what “management
of diversity” means? How would you advise them?
2. Considering the marketing plans, how could they
benefit from a more diverse management team? Be
specific.Real Case: The Ethics of Downsizing
Downsizing refers to a company’s decision to reduce
its workforce for reasons other than poor perfor-
‘mane, criminal conduct or uncthical behavior on the
batt of thoso being lot go. The word is a euphorism
meant to soften the blow as much forthe company as
it is for the soon-to-be eliminated. There is nothing.
wrong with making a difficult task easier to bear. Tn
fact, thore are good ethical reasons for doing so, as
swe'llsoon see Still there is no getting around the Fact,
‘that downsizing is a type of layoff, with all that this
implies. The ethical manager will keep in mind wheat
is really going on when he or sho is charged with lot
ting good people go,
WHY DOWNSIZING IS AN
ETHICAL ISSUE
Anytime we're faced with a decision that ean affect the
rights or well-being of others, we're looking at an ethi-
cal issue. No matter how strong the justifications for
reducing the workforce are or seem to be. laying off
loyal and productive employees is an upsetting experi-
‘ence for all concerned, and those on the receiving end
face not just financial but psychological injury.
‘How so? For many of us, the workplace isn't just a
place for work: it’s where we develop and maintain
‘some ofthe most important relationships we hee, Dur-
ing the week, we spend more time with coworkers than
‘with our families, and for better or worse, work is how
many of us define ourselves and give meaning to our
lives. Getting laid off compromises all of these things,
‘30 managers should think of downsizing asa deep and
‘so managers should think of downsizing as a deop and
painful trauma for those being let go, and not as a mere
setback or reversal of fortune.
‘Yes, downsizing has legal implications, and it is
‘understandable that companies want to minimize their
liability when they downsize. Yes, there are economic
‘matters to consider, which makes downsizing a manage-
‘ment issue, too. But at its core, downsizing is an ethical
issue, and tho good manager is concerned not just with
protecting the company’s financial and legal interests
bout also with honoring the dignity and integrity of the
‘human beings who work on the front lines and who are
the lifeblood of the organization.
DOING IT THE RIGHT WAY
1. Do It in Person.
‘This seorns the obvious thing to do, but I'm surprised by
the number of reports I've heard about employees who
‘were downsized on the phone or by e-mail. Managers
who use this method claim it makes the whole thing eas-
ier to deal with. Yes, but for whom? Certainly not for the
‘employee being let go. As uncomfortable as It isto end
someone's omploymont, the right thing to do is to have a
private conversation with him or her in person. The eth
ical principle of respect for others requires nothing less.
2. Do It Privately.
[Respecting others means honoring their wishes and val-
tues, and it is reasonable to assume that most people
‘would prefer to have troubling news delivered in private,
‘This means in your office, with the door closed. I've hoard
(of managers who broke the bad news at the employee's
cubicle within earshot of everyone in the vicinity. Again,
cone would think that this would be a matter of coramcn
sense and common decency, but apparently neither is all
that common,
3. Give the Person Your Full Attention.
Interrupting the conversation to take phone calls, check
your BlackBerry, or engage in other distractions isn't
just rude, it tells the other person thatthe matter at hand
isn't all that important to you. That’ yet another viola-
tion of the principle of respect. The impulse to turn your
atontion to less troubling matters is understandable, but
long with the privileges of being a manager come
along with the privileges of being # manager come
responsibilities, and downsizing with integrity is one of
the most important obligations you have.
4. Be Honest, but Not Brutally So.
‘Must you always tll the truth the whole truth, and noth
{ng but the truth? Yes. if you're giving sworn testimony in
a court of law, but beyond the eourtrooen the duty to tell
the uth fs constrained by the duty to minimize harm. In
practical terms, this means being forthright with the
employee but also choosing withthe care the words, tone
of voice, and demeanor you use. Compession—literally,
“sufforing with” someone honors the dignity of your
employee and speaks to the better part of your nature.We can't always meke things better, but we shouldn't
‘make things worse.
5. Don’t Rush.
A shock takes time to absorb. Lmagine that your physi-
cian says you have a serious illness. Wouldn't you
expect him or her 10 allow the news sink in, rather than
to summarily dismiss you and call for the next pation?
Being let go isn't as serious as getting a diagnosis of
cancer or heart disease, but iis stil a major, life-changing
event, You cme your employee the space to absorb the
information, and you may have to explain more than
‘once what is happening and why. You would demand
nothing less iF it were happening to you, and you would
bbe right to do so.
1. Do you agroe that downsizing is an ethical issue?
2. Do you agree with the five guidelines for downsizing,
‘ethically? Would you add any others?
3. What if you do not agree with the reason for the
downsizing? Ethically, how would you respond?
‘Would you be willing to resign?