The Power of Media and Information to Affect Change

Informational (social media and the Web)

WWW – forefront of information through synergy of text, audio, image, and video (Liquigan 2016)

New Media – enabled audiences to faster, easier and more efficient access and utilization of data and
information especially the SEARCH ENGINES

Search Engines – made information seeking and retrieval more interacting, engaging and convenient.

- Links users through vast networks of communication platforms such as e-mail, internet search,
and messaging applications.

The Challenges /Opportunities of social media

1. Collaborative projects
- Simultaneously creation of content by many ends users

Example: Wikis-Websites -allow users to add , remove, and change text based content

Examples: online encyclopedia Wikipedia currently available in more that 230 different languages

Challenges: The joint effort of many factors leads to better outcome than any actor could achieve
individually

2. Blogs
- Types of websites that usually display date -stamped entries in reverse chronological order.

Challenges: companies are already using blogs to update employees, customers, and shareholders
on developments they consider to be important.

- Risky why? Customers who turn out to be dissatisfied with or disappointed by the company’s
offering may decide to engage in virtual complaints in the form of protest websites or blogs
which results of damaging information.

3. Content Communities
- Sharing of media content between users
- Exist for wide range of different media types including text, photos, videos, and PowerPoint
presentation
Challenges: sharing of copyright protected materials.

4. Social networking sites

- Users connect by creating personal information profiles, inviting friends and colleagues to have
access to those profiles and sending emails, and instant message between each other.
- Include information about photos, video, audio files and blogs.

Challenges: high popularity specifically among younger internet users

DOJ Department of Justice - Agency

Cybercrime – greatest challenges in media and information

- Crime committed with through the use of information and communication technologies such as
radio, television, cellular phone, computer and network and other communication device or
application.

According to 2001 Budapest Convention of Cybercrime, criminal offences in cyberspace

includes:
1. Offences against confidentiality, integrity and availability of computer data systems
2. Computer related offenses
3. Content related offenses
4. Offenses related to infringement of copyright and related rights

1.Economics (Business and Marketing)

2. Educational

Example: Distance Learning

3. Politics (Politics and Governance)

- the media assist the working of democratic system through facilitating free speech and unrestricted
public debate

Propaganda – used to influence an audience and further and agenda

- Elements in politics, the truth of information the media disseminates manipulated by external
factors.

4.Social (Citizen Engagement and Social Change)

Example: ABS CBN “Bayan mo ,Ipatrol Mo

- Program where ordinary citizen send reports,photos,videos of problems in their communities.

Citizen Journalism – one of the biggest opportunities in media and information encourages ordinary
citizen to take part in the news production process.

- trend brought about by advancement in technology and the fast and widespread dissemination
of information.

Example: Encyclopedia Britannica - journalism conducted by people who disseminate information using
Websites, blogs and social media.

Gasper 2016 – content can individually and collectively part of campaign serve to affect and increase of
an audience and the issue being presented

History

1. Libyan Revolution - official outlets like television and print media controlled by the state, social
media is the reliable source of information.
- Media tools like Tablets and phones
2. Arab Spring – online frenzy of activity of Egypt Revolution, 3 million tweets on Twitter, hundreds
of hours of Youtube videos and countless posts on Facebook and blogs
3. Ukranian Revolution – traditional revolutions, protesters like in the streets to call for social
changes.
 - Tool for communication using platforms such as Twitter and Facebook to organize of like-minded
individuals.

Social Marketing – refers to using business and marketing techniques to encourage people in adopting
certain behavior that would lead to better physical and mental health to wide social change.

Polarization – broadening problem because of undeniable challenges of information

Why: different views and opinions of the audience is an evident

MOOC Massive Open Online Course

Advantage: Online open course to anyone with a computer and a link to the internet connection.

EDUCAUSE – nonprofit organization composed of IT leaders and professionals, defines MOOC as a model
for delivering learning content online to any person who wants to take a course, with no limit on
attendance.

MOOC can be characterized by the following:

1. A revolutionary approach to education that transitions from physical setting to virtual set up
2. A kind of learning that is facilitated online, breaking the norm of having to physically go to
traditional schools or universities for higher education
3. Utilizes information technologies like analytics to help instructors evaluate their students
learning.
4. Emphasizes connectedness (Gonzales, 2016)

MOOC

- Asynchronous, open-access, web-based courses geared toward enrolling hundreds or thousands

of students at a time
- Deliver content via recorded video lectures, online readings and online assessments as well as
various degrees of students -student and student instructor interaction.

People enroll:

1. Career development
2. College preparations
3. Supplemental learning
4. Lifelong learning
5. Corporate training
Here are a number of features that are typically required for a course to be considered a MOOC

1. Massive – access large number of students, much larger than a face-to-face class
- Can reach up to 500,000 learners or more
2. Open – it does not have an admission process nor qualification to be able to register or enroll
- Free and open access to educational resources hosted by varied online places
3. Online – done remotely via internet and not require physical attendance at classroom which also
means anyone from anywhere around the world with an internet connection can avail of these
courses.
4. Courses – have learning objectives to be achieved by students after certain activities within a
given period of time.

MOOC’s offer a strong starting point for a number of reasons, including:

1. Lack of entry requirements – can be taken by anyone who is interested in the subject matter
and able to access the course, regardless of age, background or location
2. Repetition – will run two or three times a year, ensuring that students won’t miss their chance
3. High Quality – led by subject matter experts (SME’s) and supported by teaching assistants, so
that students have access to first-rate educational resources.
4. Feasibility – necessitates around 1-2 hours of study a week for about 5 weeks, making doable for
students with busy lives.
5. Self-paced but supported learning – work through course materials and assessment at their
own rates while also interacting with a global learning community