Swot Analysis

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JERNICE G.

MICIANO BSHM 3A CS
MAMUSA
(Cocktail bar)

Location: Ground floor, Casa Emperador, Festive Walk Parade, New Airport Road,
Iloilo Business Park, Megaworld, Iloilo City, Philippines

Business number: 0945 109 3871

Unwinding comes off as subjective aspect. Group of people may rush to bars with
different taste and different motives. In Mamusa, they offer variety of drinks from
alcoholic to non alcoholic, food from appetizer to dessert. By morning it is most likely
to give ambience of a restaurant with several paintings and picturesque view. Whilst
in the evening at 9 pm onwards, it’s dimmed sparkling neon lights alongside with an
entertainment of blasting dj music.

Strengths
 High-quality products
 Availability of a wide range of assorted drinks and foods.
 Excellent and detailed customer service
 Highly secured and safe facility
 Convenient location and easy access
 Strong branding and Marketing

Weaknesses
 High product prices
 High operating costs

Opportunities
 Hosting special events and other entertainment services
 Develop expansion of facilities
 Leverage to online advertisement

Threats
 Unfavorable government policies
 Uncertain economic conditions
 Tough competitors
 Disruptions in the supply chain

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