Professional Documents
Culture Documents
Swot Analysis
Swot Analysis
Swot Analysis
MICIANO BSHM 3A CS
MAMUSA
(Cocktail bar)
Location: Ground floor, Casa Emperador, Festive Walk Parade, New Airport Road,
Iloilo Business Park, Megaworld, Iloilo City, Philippines
Unwinding comes off as subjective aspect. Group of people may rush to bars with
different taste and different motives. In Mamusa, they offer variety of drinks from
alcoholic to non alcoholic, food from appetizer to dessert. By morning it is most likely
to give ambience of a restaurant with several paintings and picturesque view. Whilst
in the evening at 9 pm onwards, it’s dimmed sparkling neon lights alongside with an
entertainment of blasting dj music.
Strengths
High-quality products
Availability of a wide range of assorted drinks and foods.
Excellent and detailed customer service
Highly secured and safe facility
Convenient location and easy access
Strong branding and Marketing
Weaknesses
High product prices
High operating costs
Opportunities
Hosting special events and other entertainment services
Develop expansion of facilities
Leverage to online advertisement
Threats
Unfavorable government policies
Uncertain economic conditions
Tough competitors
Disruptions in the supply chain