Facebook Ads Roadmap

The best practice for earning trust as a business on Facebook is with gradual advertising
activity. This document will help you establish a guideline of target dates as you progress
through Facebook ads.

As you work through these steps, you may choose to spend more than two weeks on any given
step - that’s ok! Just remember to adjust the following target dates accordingly to allow for two
weeks minimum in each step. You can also come back and repeat steps at any time.
Remember to post on your page three times a day as you proceed through these steps.

❏ Pre- Advertising Start Date: ____________ End Date: ____________

● Weeks 1 & 2

⇩
❏ Engagement Campaign Start Date: ____________ End Date: ____________

● Weeks 3 & 4 - Likes or Existing Post

⇩
❏ Messages Campaign Start Date: ____________ End Date: ____________
● Weeks 5 & 6

⇩
❏ Lead Generation Ad Start Date: ____________ End Date: ____________
● Weeks 7 & 8

⇩
❏ Conversion Ad Start Date: ____________ End Date: ____________
● We suggest that only after this 8 week (2 month) period and gradual advertising
activity, then test a Conversion Ad.