Chapter

1:"Today's Environment"
Buying
-E n/ ⑪:
mmm

I
↳
n
$
B. I-
·

Buying:choosing
customers
will
the products that
fulfill
want/needs of

also includes:vendor relations, contract

negotiation, management, etc.
inventory
·

·
Pure Play Retailers:online only
****
retailing online more use efficient
than brick & mortar
· -

·
still
brck & mortar #I way people shop
etail
·
sence as:people who click
off a page due to loading
time

Monongtail-
show
rosing: "****
a
·

rene
-

·
social
mediaplays a sale
big in

should be
·there around
strategy how you each
use
platfrem
·

prioritis made on
impressions mobile
devices
·
social
commerce: " ⑦
(something to watch the
for in future
·
omnichannel approach more
= $
cote less I money to
satisfy
current customers
than get ones
·

new
retail trends
planning-anticipating
·

retailer's in downfall
resisting
change be
·

can a

value-price
less income I
I qualenteer
concessions:store
has about
inventory
·
meries
·
istailers
should appeal to
to
aim audience
a specific
*
consumers are beginning
to care about companies
truly being sustainable
·

need to
so companies
prioritizing
start that
·
data large quantities
analytics: provides of data
·
risks essential
-

for success