12

Media and Information

Literacy
Quarter 3–Module 2
Media Literacy, Information Literacy and Technology Literacy

Development Team of the Module

Writer: Edlyn Ramos Dawis
Editor: Rolylyn H. Dado
Reviewer: Ann Marjorie V. Pico
Layout Artist: Froilan G. Isip

Management Team Zenia G. Mostoles EdD, CESO V, SDS

Leonardo C. Canlas EdD CESE, ASDS
Rowena T. Quiambao CESE, ASDS
Celia R. Lacanlale PhD, CID Chief
Arceli S. Lopez PhD, SGOD Chief
June D. Cunanan EPS- English
Ruby M. Jimenez PhD, EPS-LRMDS

Published by the Department of Education, Schools Division of Pampanga

Office Address: High School Boulevard, Brgy. Lourdes,
City of San Fernando, Pampanga
Telephone No: (045) 435-2728
E-mail Address: pampanga@deped.gov.ph
Introductory Message
For the Facilitator:

Welcome to the Media and Information Literacy for Grade 12 Alternative

Delivery Mode (ADM) Module on Media Literacy ,Information Literacy and
Technology Literacy .

This module was collaboratively designed, developed and reviewed by

educators from public institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming their
personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and
independent learning activities at their own pace and time. Furthermore, this also
aims to help learners acquire the needed 21st century skills while taking into
consideration their needs and circumstances.

As a facilitator you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.

For the Learner:

Welcome to the Media and Information Literacy Alternative Delivery Mode

(ADM) Module on Media Literacy ,Information Literacy and Technology Literacy.

In open community, there is now an appeal for enlightening a combination of

media literacy and information literacy. Media literacy is considered to be a
sequence of communication competencies. While these descriptions look different,
they address similar purposes, including critically engaging with media messages
and increasing the capacity to access, comprehend, analyze, practice, and generate
media products. Likewise, Information literacy is the ability of an individual to identify
their information needs, detect and evaluate the quality of information, make
operational and proper use of information. Although media literacy and information
literacy look like two distinct fields, both concepts share the common objective of
cultivating people’s ability to access, understand, use, and create media messages
or information.

This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning resource while being an active
learner.
 What I Need to Know

In this module the media literacy, information literacy and technology literacy
will be tackled along with how they are define and what concept they serve as, and
also their similarities and differences .This module also shares the learners the ability
to use technology in the digital environment. Then help them to understand the basic
forms of media, that media literate can be able to evaluate and analyze media and
enable young people in particular to become more careful consumers of media.
Then, it also teaches us to use information and media content in an ethical, efficient
and effective manner

For the learner

The development of digital technology is a key factor for combining media

literacy and information literacy.

This topic introduces the learners to basic understanding of media and

information as channels of communication and aims to develop students to be critical
thinkers and competent producers of media and information.

At the end of this module, you are expected to:

1. define the key concepts (media, information and technology literacy)

2. identifies the similarities and differences of media literacy, information literacy
and technology literacy; and
3. realize the importance of critical thinking in media literacy, information literacy
and technology literacy.
 What I Know

Directions: Read each item carefully, choose the letter of the correct answer and
write your answers on your notebook.
1. It provides a framework to access, analyze, evaluate and create messages in a
variety of forms - from print to video to the Internet.
A. Information Literacy
B. Literacy
C. Media Literacy
D. Technology Literacy
2. It is the ability to recognize when information is needed and to locate, evaluate
effectively use and communicate information in its various formats.
A. Communication
B. Information Literacy
C. Media Literacy
D. Technology Literacy

3. It is about taking advantage of technology to communicate access, use,

manipulate, compare, and store information.
A. Information Literacy
B. Literacy
C. Media
D. Technology Literacy

4. It is the main means of mass communication.

A. Mass Media
B. Media
C. Literacy
D. Technology

5. It is the ability to read, write and understand.

A. Communication
B. Literacy
C. Media
D. Technology
Lesson Identifies the Similarities and Differences
of Media Literacy, Information Literacy
2 and Technology Literacy

Media and information rises every single day and it becomes so abundant that
it can be found anywhere, anytime especially in the booming era of data and
information outburst. Suitable media and information literate individuals will examine
our patience on how we agree with information. Respect for info’s need means we
allow each and every one to express their ideas, opinions and expressions fully
without any judgment or bias.

What’s In

Read and answer the following questions. Choose the letter of the best answer
on the following survey questions. Write your answers on a separate sheet of paper.
1. What is the first thing you habitually do when you get up up in the morning?
A. Check your e-mail , Facebook, Twitter ,Instagram etc.
B. Have breakfast
C. Pick up a newpaper
D. Turn on the TV or radio
2. How much time per week do you spend on listening to music?
A. Less than 8 hours
B. 8- 21 hours
C. 21-24 hours
D. More than 24 hours
3. How much time per week do you spend blogging or social networking?
A. Less than 8 hours
B. 8- 21 hours
C. 21-24 hours
D. More than 24 hours
4. Are you online even when watching TV or listening to music?
A. Always
B. Mostly
C. Never
D. Sometimes
5. When was the last time you read a newspaper /magazine?
A. Always
B. Mostly
C. Never
D. Sometimes

What’s New (18 pt)

When we discourse about media which means the main means of

communication and designates the three classificationso like print media, broadcast
media, outdoor or out of home media and internet.It includes also information and
communicatiom and technology literacy which clear as a set of comptetencies that
enables citizen to access, retieve , undertand and evaluate and use various tools , in
a critical , ethical and effective way in order to participate and engage in personal
and societal activities .

These literacies connected or related to each other in this case: a media

literate is able to understand the basic convention of media;evaluate and analyze
media create media ,help us control media in a literate set and enable young people
in particular to become more careful consumers of media. Then, information literacy
is able to: know what info is needed, get info’s quickly and easily to evaluate info’s
and sources and show info’s ethically and legally while technology literature is able
to has the ability to use technology in the digital environment, possess critical
thinking skills in using computer networks, knowledge the basic principles of
computing devices and be able to find, capture and evaluate information’s.
Source: MIL Policy and Strategy Guidelines by UNESCO, 2013Media and Information

Answer the following questions and write your answers in your notebook.

1. What is media literacy? Information literacy? Technology literacy?

2. How are these literacies connected or related to each other?
 What is It

Discussion of Activity 1
Ponder on this. You wake up one day to find no internet, libraries, and cellphones,
newspapers, magazines, radio stations and TV channels. Answer
the following questions in 1 to 2 sentences. Write your answers in
your notebook.

1. How would you be informed of anything now?

2. What ways would you have to communicate with one another?
3. How would you share informatino and communicate news and events?
4. How would it affect the way you live?
5. What would you personally miss most in such a situation?

What’s More

Independent Activity 1
Let us check how well you have learned about Media Literacy by answering the
questions given. Write your answers in your notebook.

1. As a student, how do you use Facebook as a tool or medium for

communication?
2. How did Facebook affect or change the way we communicate with other
people?
3. How did Facebook affect the quantity and quality of information available to
people? Is it a good thing or bad thing?

Independent Assessment 1
Write A if the statement is correct or B if not. Write your answers in your notebook.

1. Facebook is an example of print media.

2. All information found in the internet is reliable.
3. The purpose of media is to persuade, means get the audience to believe
something or do what they are saying.
4. A responsible journalist must write a biased article for a politician.
5. It is difficult for many people to tell legitimate information from biased
information online.
Independent Activity 2
One way of expressing our opinion is through posting or sharing information in
a form of a post.

Create your own slogan in defining what media, information and technology
literacy in your own words and plan.

Example: “Use Media to create not to mimic.”

Design your own slogan based on your concept elements and principles you
have learned in the previous lesson. Use a short bond paper to draw your slogan.

Independent Assessment 2
From the Independent Activity 2, justify the concept of your slogan explain it
into 100 to 150 words. Write your answer in your notebook.

Independent Activity 3
Now that you know Media Literacy, Information Literacy and Technology
Literacy. Illustrate their similarities and differences by using the Venn Diagram.

Media Information

Technology

Independent Assessment 3
Read the statements. Write YES if you agree with the statement and NO if
you disagree. Write your answer on a separate sheet of paper.

1. Information said to be reliable if it can be verified and evaluated.

2. Look for a fact.
3. Media literacy is the ability to use technology in the digital environment.
4. Information Literacy is the ability to recognize information and technology.
 5. Much of the information we gather daily ,do not come from a primary source
but are passed on through secondary sources such as writers, reporters.
6. Determine the reason for writing and publishing the information and check if
the author is objective or learning heavily on a certain point of view
7. Technology literacy is the ability to use digital technology, communication
tools or networks to locate, evaluate, use and create information.
8. Information is said to be of value if it aids the user in making or improving
decisions.
9. Information literacy is enabling young people in particular to become more
careful consumers of media.
10. Media literacy is to be able to find, capture and evaluate information.

What I Have Learned

Do you watch funny shows? Indeed you will say, yes. We know that Filipinos
love funny shows. Do you watch Bubble Gang or Goin’ Bulilit? Well, answer in 1 to 3
sentences on the following questions to see if you have learned from the lesson.

1. What is the intentional message produced by these shows?

2. What is the unintentional message produced by these shows?
3. Some people might say that you are humorless or you are too serious, that is
why you cannot enjoy a good joke. Do you agree with this kind of thinking,
even if you already feel that the values presented in the show are generally
offensive to certain sectors? Justify your answer.

What I Can Do

On a separate sheet of paper, draw thumbs up ( ) if the sentence provides

a reliable information and thumbs down ( ) if it doesn’t.

1. Check for citations.

2. Think before you click.
3. Advertisers may use related information to market their product.
4. Facebook affect the quantity and quality of information available to people.
5. Using other people’s words and ideas without acknowledging the source of
information.
 Assessment

Directions: Choose the best answer by writing the letter on the blank before
each number.
1. What do we call when the message delivery system to carry and message to a
target audience and it is the main means of mass communication?
A. Information Literacy
B. Media
C. Media Literacy
D. Technology Literacy
2. Which of the following is the ability to read analyze, evaluate and produce
communication in a variety of media form?
A. Information Literacy
B. Media
C. Media Literacy
D. Technology Literacy
3. What do we call when we acquire data for specific purpose?
A. Information
B. Literacy
C. Media
D. Technology
4. What is the main purpose of media to get the audience to believe something or
do what they are saying?
A. Entertain
B. Inform
C. Media
D. Persuade
5. Which of the following is about taking advantage of technology to communicate,
access, use, manipulate, compare, and store information?
A. Information Literacy
B. Literacy
C. Media
D. Technology Literacy
6. Which refers to a person is able to look for relevant information from various
media with the help information from various media with the help of technology?
A. Information Literacy
B. Literacy
C. Media Literacy
D. Technology Literacy
7. Facebook affect or change the way we communicate with others: which of the
following is NOT the reason?
A. We often use Facebook to communicate with our loved ones from nearby
and faraway places quickly and easily though posting and chatting, but we
must be careful in what post or chat we type on Facebook.
B. We also use Facebook to discover, gather, and share information. It became
a powerful communication tool with social networks being one of the easiest
ways we communicate.
C. One of the most widespread social networking website that some people
can’t live without and won’t waste any minute not to post a status is
Facebook.
D. People’s obsession with social media changed how the world communicates.
8. Why information literacy is important?
A. It helps students recognize misleading, out-of-date, or false information and
also helps them sort through the data and interpret it intelligently.
B. It helps the learners to enjoy and understand the information.
C. It helps student an awareness of the impact of media.
D. It helps the leaners to understand media content.
9. Why media literacy is important?
A. To learn to think critically and become a smart consumer of products and
information.
B. To determine the reason of writing and publishing the information s make.
C. To cross reference with other sources
D. To check for advertising.
10. How to measure the credibility of information?
A. By checking the information if it is reliable and it can be verified and
evaluated.
B. By checking the accuracy of the content.
C. By determining the reason of writing
D. By using the reliable authors.

Additional Activities

On a separate sheet of paper, write at least 100-150 words about your

thoughts in the saying “Think before you click!” Provide sound evidences to
strengthen your claim/s.
References
Edward R. Murrow (April 25, 1908 — April 27, 1965), American broadcast journalist.
Source: http://www.brainyquote.com/quotes/topics
https://bbamantra.com/
Source: MIL Policy and Strategy Guidelines by UNESCO, 2013Media and Information
https://images.app.goo.gl/taK2mix75oeFvgrA6
http://ww2fuis+Unesco+Orgcommunication2page2finformation+Literacy+Aspxsthash.Y4
uxqkgi.Dpuf&
Copyright © 2020 United Nations Alliance Of Civilizations (Unaoc) United Nations
Educational, Scientific And Cultural Organization (Unesco