TITLE: Swif-tea Cafe

Many people dream of becoming entrepreneurs one day. But they had no idea
there were so many factors and circumstances to consider. You should ask yourself
first, "Are you willing to take risks?" because not everyone has the vision, innovation,
and creativity to become an entrepreneur. One of the first things we do when we
open Swif-tea Cafe is to define our core values. My choices are product quality,
environmental friendliness, excellent customer service, and food safety. Product
quality is very important, as it affects the success of our coffee shop and helps
establish our reputation in the customer market. If our customers are satisfied with
our food and service, they will remain loyal to us. Thus, they will continue to buy from
us in the future. Freedom, passion, and my family are what inspired me to start my
own business. I truly believe that there is an opportunity every day, especially when
you are building a business. I am very excited when I wake up because I don’t know
what will happen or what I will get.

Swif-tea Cafe aims to be the most popular in the region in its first year and maintain
a 60% gross margin by "becoming a leading provider of a wide range of delicious
beverages and baked goods in a comfortable, relaxed, and friendly environment that
guarantees the highest level of quality products and the best value for money." The
Swif-tea Cafe's mission is to provide our customers and communities with the
highest-quality products and services through leadership, innovation, and
partnership, and to outperform our competitors by providing our customers with
dignified, excellent, and personalized service. In addition, high-quality food and
beverages, particularly coffee, should be available at reasonable prices. A café that
offers comfort, a convenient location, and the best customer service to relieve the
stress of everyday life. "A place where your family and friends can always enjoy
delicious coffee drinks, sweets, and baked goods." Swif-tea Cafe's vision is all about
bringing people together and enjoying each other’s company. We believe that what
we do can weave a fabric of positive relationships and experiences from our coffee
shop out into the world. We get your day off to a better start by delivering the best
experience through ethically sourced coffee. The Swif-tea cafe was built to create a
safe space and comfortable environment for those who are looking for it, to give
people the chance to socialize, to bring people together, and to provide excellent
service. This sounds very simple, but it is a very impactful thing. Our goal is to create
a business and work environment that generates substantial income and where both
customers and employees are treated with dignity and respect. Our café’s specific
goal is to earn a personal income of at least 10,000 pesos per year. In addition, a
basic customer base of people who live and work in the area will be established.
These people like a relaxed atmosphere where they can "hang out." Lastly, our
objectives are:

● Maintain a high standard of food quality and service.

● Maintain a welcoming and comfortable environment.
● Distribute flyers throughout the neighborhood and to passers-by.
● Offer discount coupons.
● Maintain and use a customer mailing list.
The estimated start-up fund that will flow in the process of opening our coffee shop
business is 1,500,000 pesos, consisting of several items like obtaining a license and
permit, a 500-square-meter space for our café that will offer a lounge seating area, a
fireplace, a bookshelf, a handicap-accessible washroom, and a kitchen, with an
annual rent of 8,000 pesos per month, and the remodelling of space for our shop that
is totaling up to 100,000 pesos. Equipment for the total amount of approximately
300,000, which includes an espresso machine, coffee maker, coffee grinder, and
food service equipment like a microwave, refrigerator, toaster, etc. Storage hardware
like a food case, a utensil rack, plates, glasses, etc. is worth approximately 10,000
pesos. Counter area equipment, store equipment, office equipment, and other
miscellaneous expenses are worth approximately 200,000 pesos. The equipment will
be amortized by using the straight-line method with an estimated useful life of 15
years. We will even promote our café via social media like Facebook, Twitter, and
YouTube. We will create a website and advertise all our products there, so people
will know about them. There will be some discount coupons on the website that
people can print and redeem at our store. A basic website will cost us 2,000 pesos to
manage and develop. We will also distribute flyers attaching any discount offer to
their first coffee, sandwich, or snack. We will print our flyers on Closest to DL (95mm
x 210mm), so it will be inexpensive to print 50 flyers that will cost 500–1,000 pesos
with tax. To operate the coffee shop, I need to hire 5 employees, including 2
cashiers, who need to undergo a 1-week training. They also have insurance of 850
pesos each, for a total of 4,250 pesos. Swif-tea Cafe is expected to make a profit of
approximately $100,000 in its first year of operations, which is a good indication for
the business. A total of 400,000 is estimated for the first year's sales. For the next six
months of successful operation, we are planning to add more varieties of cookies,
chocolates, and ice cream to our range of beverages. As far as brand extension to
other categories is concerned, it’s surely part of our long-term strategy.