ABM – ORGANIZATION AND MANAGEMENT

MODULE 4: THE WORLD OF BUSINESS

In this lesson, you will know more about factors that affects the operation of the business and the
organization. You will also know how to analyze the business environment.

LEARNING GOAL
 Organization and Management Book
 I can identify the forces of the Firm’s (Module 4)
Environment  PPT 4. Firm and its Environment

LEARNING MATERIALS

I. JUMP START

In your fist learning step, a case study is presented to you. Read and analyze the scenario
and answer the questions afterwards. Write your answers on the activity notebook.

WRITTEN WORK NO. 6

1. If you were Maila, would you expand your business? Why or Why not?
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2. Should Maila decide to continue expanding business, what are challenges she may face in the future?
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3. What are things that Maila should consider as reasons for her not continue the plan to expand the
computer shop?

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II. LET’S EXPLORE

This time you will have to access and browse a slide presentation that will introduce you to
the topic for this module. The slides will give you a concise information of the things you
should know about the how to analyze a business environment.

As you read the contents of the presentation, please consider the following questions as
your guide. If self-reading and study is not enough for this topic, I would be glad to have an
online session with you to provide a detailed discussion on this topic.

Open and Access PPT 4. Firm and its Environment

1. What is the meaning of Business Firm Environment?

2. What is the difference between internal environment and external environment?
3. What is the other term used to refer to the microenvironment?
4. What is the other term used to refer to the Macroenvironment?
5. What are the tools used for environmental scanning in management?

III. PEST BE WITH YOU!

In next learning steps you are going to deepen your understanding of the two tools used in
environmental scanning. For this stage, we will focus on PEST Analysis.

Before you get into the activity for this learning stage, you will have first a reading activity to
supplement your understanding of what is really PEST Analysis. Open your book on this
subject turn to Module 4. Read the following specific pages: pp 40-45
After reading, you should accomplish Activity No. 8. Write your answers in your activity
notebook.