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    Chapter 4 Notes

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    Marketing research helps companies forecast economics and understand market information when making buying decisions. There are two main types of marketing research: primary research conducted directly by the company through surveys or focus groups; and secondary research using already existing public data. Some common ways for buyers to obtain assistance include consulting internal store resources like merchandise managers or external resources like trade publications, vendors, and online blogs or influencers.

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    Chapter 4 Notes

    Uploaded by

    api-513411115
    12 views1 page
    Marketing research helps companies forecast economics and understand market information when making buying decisions. There are two main types of marketing research: primary research conducted directly by the company through surveys or focus groups; and secondary research using already existing public data. Some common ways for buyers to obtain assistance include consulting internal store resources like merchandise managers or external resources like trade publications, vendors, and online blogs or influencers.

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    chapter 4 notes

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    Marketing research helps companies forecast economics and understand market information when making buying decisions. There are two main types of marketing research: primary research conducted directly by the company through surveys or focus groups; and secondary research using already existing public data. Some common ways for buyers to obtain assistance include consulting internal store resources like merchandise managers or external resources like trade publications, vendors, and online blogs or influencers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    12 views1 page

    Chapter 4 Notes

    Uploaded by

    api-513411115
    Marketing research helps companies forecast economics and understand market information when making buying decisions. There are two main types of marketing research: primary research conducted directly by the company through surveys or focus groups; and secondary research using already existing public data. Some common ways for buyers to obtain assistance include consulting internal store resources like merchandise managers or external resources like trade publications, vendors, and online blogs or influencers.

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    © All Rights Reserved
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    of 1

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