This document discusses four models of communication: Gerbner's model focuses on mass communication and its effects; the spiral of silence model examines how individuals express opinions based on social norms; Aristotle's model looks at the elements of persuasion; Lasswell's model analyzes communication in terms of who says what through which channel to whom and with what effect.
This document discusses four models of communication: Gerbner's model focuses on mass communication and its effects; the spiral of silence model examines how individuals express opinions based on social norms; Aristotle's model looks at the elements of persuasion; Lasswell's model analyzes communication in terms of who says what through which channel to whom and with what effect.
This document discusses four models of communication: Gerbner's model focuses on mass communication and its effects; the spiral of silence model examines how individuals express opinions based on social norms; Aristotle's model looks at the elements of persuasion; Lasswell's model analyzes communication in terms of who says what through which channel to whom and with what effect.