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SHYNNY PC Digital Media Marketing Led Cola) ARUCAD HASSAN RENGOU MFOUAKIE Se Table of Content Introduction Goals Audience Segmentations Competitive Analysis SWOT Analysis Digital Marketing Plan Budget Digital Marketing Channels Strategies & Tactics : SEO 30 Days calendar Measurement of Results: KPI INTRODUCTION SHYNNY PC is a digital selling platform for laptops to be operating in North Cyprus. The idea of putting such project together is to facilitate the access of affordable laptop to many students in the island who already struggle financially due to poor economy. Our goal is SMART SPECIFIC: We intend to ficus only on selling laptops of all kinds MEASURABLE: We don't intend to to keep stocks. However, we will make sure to satisfying our clients ACHIEVABLE: Our flexibility makes it easy for us to achieve our goals RELEVANT: Nowadays, it's hard to do without a laptop TIME-BOUND: We want to be there always for our clients throughout their academic journey . k AUDIENCE SEGMENTATION E On ground Private car for transportation Knowledge in graphic designing Knowledge in Social media management Building a good online presence High demand from abroad « High expenses from Nobody knows the brand Starting from scratch W begining for logistics Not registered asa company Police can be against selling goods coming from the south due to political unrest Account can be signaled by South Cyprus competitors T me Nf k eT NAN qa fe 3 CHANNELS . FACEBOOK . INSTAGRAM ™ \

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