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    Pangantihan Goldilocks

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    Vince Pangantihan
    On May 15, 1966, sisters Milagros and Clarita Leelin and their sister-in-law Doris opened the first Goldilocks bakery in Makati, Philippines with only 10 employees. In 1976, Goldilocks opened its first US store in Los Angeles and later launched franchising in 1991 which expanded its stores across Metro Manila. Goldilocks takes its name from the fairy tale character after a third sister Maria Flor suggested it, and has since become a well-known Filipino brand both culturally and for its use of advanced baking technology.

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    Pangantihan Goldilocks

    Uploaded by

    Vince Pangantihan
    11 views3 pages
    On May 15, 1966, sisters Milagros and Clarita Leelin and their sister-in-law Doris opened the first Goldilocks bakery in Makati, Philippines with only 10 employees. In 1976, Goldilocks opened its first US store in Los Angeles and later launched franchising in 1991 which expanded its stores across Metro Manila. Goldilocks takes its name from the fairy tale character after a third sister Maria Flor suggested it, and has since become a well-known Filipino brand both culturally and for its use of advanced baking technology.

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    On May 15, 1966, sisters Milagros and Clarita Leelin and their sister-in-law Doris opened the first Goldilocks bakery in Makati, Philippines with only 10 employees. In 1976, Goldilocks opened its first US store in Los Angeles and later launched franchising in 1991 which expanded its stores across Metro Manila. Goldilocks takes its name from the fairy tale character after a third sister Maria Flor suggested it, and has since become a well-known Filipino brand both culturally and for its use of advanced baking technology.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    11 views3 pages

    Pangantihan Goldilocks

    Uploaded by

    Vince Pangantihan
    On May 15, 1966, sisters Milagros and Clarita Leelin and their sister-in-law Doris opened the first Goldilocks bakery in Makati, Philippines with only 10 employees. In 1976, Goldilocks opened its first US store in Los Angeles and later launched franchising in 1991 which expanded its stores across Metro Manila. Goldilocks takes its name from the fairy tale character after a third sister Maria Flor suggested it, and has since become a well-known Filipino brand both culturally and for its use of advanced baking technology.

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    of 3

    HISTORY OF GOLDILOCKS

    On May 15, 1966, Filipino-Chinese sisters, Milagros Leelin Yee and Clarita Leelin Go, and their sister-in-law
    Doris Wilson Leelin, opened the first Goldilocks store on 750 sq ft space on the ground floor of a three-story
    building along Pasong Tamo Street in Makati and started with only 10 employees.
    In 1976, Goldilocks opened its first store in the United States in Los Angeles. In 1991, Goldilocks launched a
    franchising program which led to the opening of hundreds of Goldilocks' store in Metro Manila.

    THE GOLDILOCKS FAIRYTALE


    Once upon a time in 1966, two sisters, Milagros and Clarita and their sister-in-law Doris, decided to open a
    small bakeshop along Pasong Tamo Street in Makati. A third sister, Maria Flor, suggested that they name the
    enterprise "Goldilocks", after the character in a fairy tale.

    TARGET MARKET OF GOLDILOCKS


    Children or adult can be the target market of the products offered by Goldilocks and being a celebration-
    oriented, cakes and other offering of the company has a great potential to sell its products. In baking, there
    are upgraded ovens and equipments used.
    CULTURAL BACKGROUND
    - Goldilocks has an indelible brand identity in the Philippines, it is also an identity that can be easily
    communicated and adapted to new markets abroad. As shown by its strong international presence,
    Goldilocks is a global brand that has successfully provided 100 percent Filipino alternatives to a wide
    range of desserts, snack foods, and breads, proving that the Filipino can produce high-quality products
    at par with the best of the rest of the world. Goldilocks means more than a fairy tale character to
    you", proving just how much Filipinos have accepted Goldilocks as a cultural fact of life. Indeed the
    Goldilocks brand boils down to simple Filipino values. Thoughtfulness. Care. Love for family.
    Excellence.

    TECHNOLOGICAL BACKGROUND

    - Technological in baking, there are upgraded ovens and equipments use. The technology
    today enhances the efficiency in making every products that result to less – cost pricing
    strategy

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