CasEx

OTT
India
Ignited Minds
IIT Kharagpur
Karan K. Punjabi
Tanishka Garg
COMPANY X
Only Premium
Price Plan
150/- per month
Entertainment for the Digital Age

30 M+ 3M 500 Cr
Total Revenue
Users Paid Viewers (AVOD+SVOD)

TV Shows Hindi
English
Movies Licensed
Originals
Short Films Content

About Us
Episode 1
 Increasing Potential to Pay
184 M
1400 M 700 M 424 M 314 M AVOD
58%
49 M x 2.4
OTT Platform Users OTT Users excluding
Total Indian Population Internet Access Users Subscribed
YouTube and Socials
130 M 118 M
SVOD
Active users
42%

X
OTT Top 6 Others Top 6 Others
Users

AVOD 44 M 140 M 184 M AVOD 6.5 M 21.5 M 27 M

58% 90%

SVOD 43 M 87 M 130 M SVOD 1M 2M 3M

33% 42% 10%

87/110 228/1290 314 M 7.5/110 23.5/1290 30 M

79% 7%

* 33% of Paid Subscribers are from Top 6 Metro Cities * 3M Paid Subscribers
* 79% Ott Penetration in Top 6 Metro Cities * 30M Viewers

Market Analysis
Episode 2
 Total Internet OTT User base Company X User base
Population penetration
27M
AVOD 3M

SVOD AVOD Long & Short SVOD

130M 184M term strategy

Reasons for users to Pay

SVOD Audience Segmentation AVOD Audience Segmentation

TAM
LT ST ST ST ST LT LT ST ST LT 424M

S A
M

314M

S O
M
Mass Movies Young Audience
GEC Content Hindi Originals Mass Audience Live Sports Anime Sports Primarily YT
Comedy 51% English Catch-Up 141M
Limited Big Varied Gernes South Content Various Genres English & News Food, Health
Relaxation NCCS A Ltd Interest in
Films & Shows Highest OTT @TV Regional Lang. Male Dominant International Action Lowest time
South States Highest Exposure Web Originals
NCCS A Content

Target Market
Episode 3
Why will a user move from AVOD to SVOD ?

English Original Content Remove ADs

om TT

O ing
s

SV D
Experience
er
st O

D
More Reasons

SV in
New Audience

To VO

D
O
Cu ew

ta
Attraction to Subscribe Offers

Re
N

Experience Engagement
Anime TVOD
Licensing Southern Content High Quality
Improved UI/UX
limit free users to 480p
Audio and Subtitles in Recommendation System
Multiple Languages Anime (Only Premium)
Licensing New Seasons of Dubbed Content (OP) Discount offer
Popular Shows for early renewal
Bonus Coins system to
Evergreen bollywood increase avod revenue Quality Content
movies
1st Episode Free
New Movies Rights Diverse Content
Improved Pricing

Short Term Strategy

Episode 4
 Indian Influential Regional
Originals Artists Content

B
r
an
X Ima
d
Fibre &
TV Streaming Subsciption in
Telecom
ge Pos

Anime
Aggregators Physical Stores
Bundling
English Originals
Indian Originals
Original Movies
itio

HQ Content
n
in

Marketing & Encryption

g

Brand Image & Piracy

Long Term Strategy

Episode 5
 Streaming Cost Availability of Consumer
Content purpose Psychology Competition
(Quality) Content

ARPU (in $)
Hybrid Model (2021)
Industry (in billion $)

2021 2022 2026*

AVOD 2.79 1.1 1.65 2.4*

FREE PAID
Streaming Quality
AVOD SVOD SVOD 15.89 0.8 1.2 2.1*
Advertisements
Competition Subscribers (in M)

Competition Revenue (in cr)

50 5,000
Competition Price (in inr)

2,000

40 4,000
1,500

30 3,000

1,000

20 2,000

500
10 1,000

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Pricing Strategy
Episode 6
 Basic Plan Super Saver Plan Premium Plan
To give a taste of our original content. To take the user one-step ahead towards To best experience our platform and what
premium plan. it has to offer.

₹ 79 per month ₹999 per year ₹1499 | ₹149

per year per month

Free + English ALL ALL

Mobile Only 2 Devices 4 Devices

720 P FHD 4K

With Ads With Ads No Ads

- - HDR 10 +

New Pricing Plans

Episode 7
 Revenue Projections User Base Projection
Total Users
Total Subscribers
2,000 10
39.2%
31.5%
CAGR
1,500 7.5 CAGR
in Crores

in Crores
1,000 5

Target
500 2.5
49.2%

CAGR
0 0
2021 2022 2023 2024 2025 2021 2022 2023 2024 2025

Projections Based on Revenue Share , Industry Growth , Competitor Growth and Strategy

Financial Projections
Episode 8
Thank You