THE BIRDS PEDIA

Presented by;
Hamza Asif 20211-30205
Muhammad kaif 20211-30685
EXECUTIVE SUMMARY
Birds farming is one of the leading trends in Pakistan and specially in recent years birds
farming industry has grown rapidly. It has become a key source of income earning in
Pakistan for unemployed labor. The potential of this industry is even more in urban
areas such as Karachi, Lahore, Quetta, Peshawar and Islamabad. The major product
of this project includes Canary Bird which is widely known as love birds. More
specifically the birds include different species of Java, Albino and lutino personata /
common lutino. At Initial phase there are 6 pairs in total of birds which includes 2
breeding pairs of white java, 1 breeding pair of silver java, 1 breeding pair of silver and
grey java, 1 breeding pair of Albino red and black eye split and 1 pair of common lutino.

The most critical factors for the success of birds farming are following;

• The location where birds are kept needs to be suitable for birds, so it can result
in maximum output.
• It is suggested to adopt International Guidelines for feeding and watering, and at
the same time giving equal importance to lighting and breeding.
• Special attention is required in health management of birds.
• The source of feed and medicines should be procured from reliable sources.
PURPOSE OF THE DOCUMENT
One of the main objectives of this feasibility report is to encourage and facilitate the
future entrepreneurs in description of project for investment. This project report will play
key role in determining the investment opportunities and make crucial decisions
regarding investment. Therefore, this document would cover all the various dimensions
of the project such as costing and finance, marketing, business operations
management of the business and other aspects related to production.
Another purpose of this document is to provide the general understanding of Birds
farming to those who are new to this field (potential investors). This report will provide
all the essential information related to birds farming which will support entrepreneurs to
make key investment decisions.
There was an esteem need to produce more feasibility reports for such projects
because usually people lack information regarding birds farming as normally these
subjects are minimally documented even by government authorities. Therefore, this
report will become great source of guiding for those who are interested in birds farming
set-up and will also help them to develop it as a successful business.
It is equally important for new entrepreneurs to study this document carefully and one
must also consider other key aspects which are explained in more detail later on which
would form the basis of right investment decision being taken.
BRIEF DESCRIPTION OF PROJECT & PRODUCT
• Location: The aviary unit would be located in potential market as Karachi and
can be expended to other urban cities depending on the demand if weather is
suitable for love birds in such cities.
• Product: The primary product of the project would be Java and Albino birds as
pets.
• Target Market: The target market for the project would be the ones who are
setting-up their business in this field. Retailers are also part of target market.

CRITICAL FACTORS

A detailed description of the Strengths, Weaknesses, Opportunities and Threats

(SWOT analysis) is as follows;
• STRENGTHS
- Our business involves comparatively low capital requirement as we don’t have to buy
the birds repetitively like inventory in other businesses if they breed positively
- Our business is majorly labor intensive and does not require for capital intensive
machines etcetera.
- Our profit margin is decent especially if we are able to achieve mutation.
• WEAKNESSES
- Intensive care of birds is required especially in their breeding season.
- The birds are delicate & sensitive to environment and there is always
possibility of damage.
- People mostly prefer buying birds from a physical marketplace.
- Mating attempts can fail as the birds might fight other and cause serious damage as
the birds are overprotective when it comes to their nests and chicks.
• OPPORTUNIES
- If the birds are kept with delicacy and care, they might breed effectively
- There is a high demand for birds within and outside Pakistan.
- Birds with mutation or quality breeds can fetch incredibly high price in the market.
 • THREATS
-Diseases are common and may harm birds.
- Markets are saturated with bird sellers

GEOGRAPHICAL POTENTIAL FOR INVESTMENT

Our business can attract huge potential clients from all over Pakistan especially from
the developed cities except Karachi of such as Islamabad, Lahore, Peshawar,
Faisalabad, Quetta etc... As raising birds is a hobby for many people all across
Pakistan. If our business reaches a point where we are able to breed high quality and
rare birds, we can also export birds outside of Pakistan to people who are exhibitionist
and like to collect rare and high-quality birds.

8 POTENTIAL TARGET CUSTOMERS / MARKETS

Our protection target market for our business would be household customers who have
a hobby of bird keeping. We’ll also try to target people who have kids especially
because a lot of kids prefer birds as their pets. We will also try to target breeder farms
and retail stores in the future to expand our primary target market. Moreover, in recent
years the birds farming is increasing to a large scale which opens an opportunity for
exporting birds to different countries.
Table 1: Project Current Costing
Description Amount Rs.

• Capital Cost
Birds Cage Cost 8,000
Breeding Boxes 2,000
6 Pair of Breeding birds

2 white java pair 16,000

1 silver java pair 9,000

1 silver and grey pair 7,000

1 Albino red black eye split pair 30,000

1 Common lutino pair 5,000

Total cost of breeding Birds 67,000

Total Capital Cost 77,000

• Working Capital
Cash 15,000

Equipment spare part 1,000

Total Working Capital 16,000

• Revenue Expenditure
Rent 30,000

Feed 18,000

Transportation cost 2,500

Medicines 2,000

Total Revenue Expenditure 52,500

Total Project Cost 145,500
 Table 1: Project Forecasted Costing
Description Amount Rs.

• Capital Cost
Birds Cage Cost 40,000
Breeding Boxes 10,000
Total cost of breeding Birds 400,000

Total Capital Cost 450,000

• Working Capital
Cash 100,000

Equipment spare part 10,000

Total Working Capital 11,0000

• Revenue Expenditure
Rent 150,000

Feed 40,000

Transportation cost 25000

Medicines 10,000

Total Revenue Expenditure 225,000

Total Project Cost 785,000

Vender Details;
• Birds paradise and aqua sphere 0335-2399231 (university road)
• Bin shaiq pet store 0333-3116118 (shadman town)
• Bird paradise farm 0315-6624353 (university road)
• M.A birds zone 0304-5999556 (Al-azam square)
• Zohaib bin Naeem-friend 0320-9200040 (North-nazimabad block D)
• Shoaib nayab birds breeding farm 0317-0276286 (north karachi sector 11L)
• ASK birds 0332-0443355 (malir-Saudabad)
• Nisaa bird shop 0345-2467035 (5A new karachi)
 • Birds arena karachi 0313-2725284 (bufferzone sector 15B
• Kalmati birds Aviary 0311-2475246 (Malir)
• Birds life 0300-9290331 (15A bufferzone)
Instagram: https://instagram.com/exoticbirds_pk?igshid=YmMyMTA2M2Y=
Website: http://thebirdspedia.unaux.com/
Sales google drive link:
https://drive.google.com/drive/folders/1bk2y5a7KBRhkBp060dEofpwXzM4XUnQ
A