FINANCE

Customers’ needs and expectations are always changing so a business has to be ready to meet these
new challenges. This is why businesses introduce new versions of a successful product To increase
their market share and increase sales, businesses need to grow. Finance is needed to help meet the
needs of the business as it grows.

Finance may be needed for several different reasons:

developing new products

upgrading new software

a wage rise for existing employees

hiring new staff

an advertising campaign for a product

extending existing premises

buying a new fleet of vehicles

opening a new branch

buying new machinery and equipment

In some of these situations, finance will be required from the bank via a bank loan (which must be
paid back with interest), a commercial mortgage, or a grant from the government.
PEOPLE

Customers

The kind of customer base that your company attracts, as well as the reasoning behind purchasing
your product, are going to highly affect the way you create marketing campaigns. Besides, when it
comes to choosing product photography ideas to display the advantages of items on offer, you have
to look up to the marketing principles you’ve defined as the core.Your customers can be B2C, B2B,
international, local, and so on.

Important factors related to customers are:

Stability of demand

Prospects of sale growth

Relative profitability

Intensity of competition
PERSONNEL

Employees can influence a business through their:

productivity

ability to satisfy customers

absenteeism

ability to perform their job

training

industrial action

Each of these areas of influence can impact positively or negatively on a business. Employees are the
public face of a business. Badly performing employees will result in inferior products being produced
and a poor service being offered to customers. The short and long term impact of badly performing
employees will have a negative effect on sales and the reputation of the business