c)

The total population of the district is:

567.980 people (2018 studies).

The total number of voters is:

325.658 people based on previous voting polls.

Expected turnout in this election is:

± 300.000 because of the COVID-19 pandemic.

We will be guaranteed victory of you receive this many votes:

± 200.000.

We will have to communicate your message to this many homes in order to achieve this
number of votes:
At least half of the houses in the district, however, there are better means to reach them
rather than going in person and applying the technique “house by house”.

Geographic Targeting

Based on past elections, your candidate can expect to do well in these parts of the district (our
base area):
In the more developed areas of the district.

Based in past elections, the opposition can expect to do well in these parts of the district (their
base area:
In the less developed areas of the district (because of the inefficient approach on helping
the others which were left behind in previous mandate).

Based on past elections, the following areas of the district will be the swing areas where you
will have to persuade the balance of the voters you need to win:
Less developed areas, specifically, in areas where new technology and “standard
facilities” are not built yet. (New technology and “standardized facilities” = SMART
parks, bike-sharing infrastructure, lack of FDI, intelligent public transport, good
communication with the public institutions.

Our candidate can be considered to belong to the following demographic groups, which will
be our base of support:
Young adults, adults and a part of the elderly population. Specifically, a small portion
of people between 18-24 years old, a major portion of people between 24-45 years old,
and a small fraction of the ones over 45 years old. As characteristics, those people are
interested in the greater good of the public, they keep up with the events happening
around them and they also are able to think critically and objectively about the
contemporary situations. They are well educated and pragmatic.
These other demographic groups can be expected to support our candidate for the following
reasons:
The reason which might make them to vote otherwise is if our candidate applies the
same tactic as the counter-part and finds something extra to offer, for example, a
programme that would allow the unemployed to find a job or even creating sessions of
training for the ones who seek to learn a new skill and work.

All of these demographic groups make up the following percentage of the population:
75%

In real numbers, this is the following number of votes:

201.099 for us.
98.901 for them.

We can expect to receive the following percentage of these votes:

67,03% for us
32,967% for them

If need be, you can also attract votes from the following collateral groups:
No collateral groups.

Our opponents can expect to attract their votes primarily from the following demographic
groups:
Adults and elderly population. Specifically, a considerable amount of the adults between
24-45 years old and a huge number of elderlies (over 45 years old). In such a
demographic group we can indicate a few of their characteristics. Among them, we
would find people who are struggling financially and received no support from the
public institutions, most of them are unemployed and were unlucky enough not to
receive a proper education in their early years. They are voting the counter-part of our
candidate because they receive social financial help.

Members of your target audience share the following Values:

Courage. Kindness, Patience, Integrity, Gratitude / Appreciation, Forgiveness, Growth.

Members of your target audience share the following Attitudes:

Empathic, non-ignorant and not self-centered. Always there to help, reinventing
themselves every single time.

Members of your target audience share concerns about the following Issues:
Continuity of development, reducing green gas emissions, seeking a sustainable urban
infrastructure and concern for optimizing consumption of energy.

Members of your target audience share the same desire for the following Leadership
Qualities:
Keeping promises, exceeding expectations, knowing how to lead in crisis, making calculated
decisions.
 The Message Box
What We Say About Us What We Say About Them

Political group which: Political group which:

- Is not short-sighted
- Keeps promises made during
campaign
- Evolves and keeps up with the news
in every sector
- Is researching and developing for the
citizens
- Can be trusted that sooner or later
problems will be solved (depending
on the circumstances)
- Finds short-term solutions
- Has unsustainable practices
- Takes decisions made in “closed
doors”
- Has no vision for future
- Lacks true leadership
- Appeals to the public only to gain
votes then forgets about the citizen

What They Say About Us What They Say About Them

Political group which: Political group which:

- Lies - Is true and honest

- Is too good to be true - Would never lie the citizens as the
- Has no actual facts to prove their opposition does
achievements - Makes politics the right way
- Is playing the “good guy” on the (traditional politics)
political scene - Helps the citizens with their needs
- Is wants to be on the top only for - Cares for the public area
acquiring power - Is loyal
-

The Campaign Message

The following is a one-minute statement that answers the question "why are you running for
this office?"

We are different in many ways, however, we all desire the same aspects in life: peace,
truthfulness and a beautiful place to live in. There is nothing better than to share such
desires among ourselves or together with the people we love. I stand in front of you
because I am seeking such desires too and I want to make them a reality for you. My
wish is that nobody should be left behind so that everybody will be a part of what we
are creating together. Effort makes continuity possible and continuity makes welfare. I
am willing to put all the effort into creating a better place for all of us and to correct the
mistakes that were previously made. I am here, for you.

This message meets all of the criteria:

Is it short? – yes
Is it truthful and credible? – yes
Is it persuasive and important to voters? – I don’t know
Does it show contrast with your opponents? – yes
Is it clear and does it speak to the heart? – yes
Is it directed at your target audience? – yes
Does the following support your message? – yes

Stories about the candidate

Well-organized, educated, smart and perseverant.

The campaign slogan:

By our own hands.

The campaign logo:

The party message:

We are not here to serve our own interests but yours.

The following are your specific voter contact goals which, when achieved, will guarantee
victory.

Description of Activity 1 with a Quantifiable Goal:

Creating new SMART Parks with sustainable energy consumption.

Description of Activity 2 with a Quantifiable Goal:

New approach to the public transport. New electric buses, bike-sharing infrastructure
and roads dedicated for such transport.

Description of Activity 3 with a Quantifiable Goal:

Digitalized communication between the citizen and the public institutions achieved
through various apps and online platforms dedicated to this goal.

Description of Activity 4 with a Quantifiable Goal:

Good use of public money coming from taxes. Creating new green spaces, charging
stations (for electric cars), rehabilitation of old buildings.

Description of Activity 5 with a Quantifiable Goal:

Help for the ones in need programme. A programme that would be created for the ones
who have complaints about aspects in the area that we do not know about. A sort of
feedback from the citizens in order for us to identify the parts we have to work on. Goal
quantifiable after we find out issues.