Report Cyberprenourship

1. Yong Hen Jun

2. Kenneth Owen Kasdi
3. Aida Nasuha Binti Bosri
1. Explain what kind of business that Nur Fazura provide and types of social media platform that she
uses to running her business.

• Acting: Nur Fazura is an actress who has appeared in several Malaysian movies and TV
shows, including "Bicara Hati," "Manisnya Cinta di Cappadocia," and "Suri Hati Mr. Pilot."

• Singing: Nur Fazura is also a singer who has released several singles and albums
throughout her career. She has collaborated with various artists and musicians in
Malaysia and beyond.

• Television hosting: Nur Fazura has hosted several TV shows in Malaysia, including "Teens
World," "The Global Breakfast Show," and "Pop Express."

• VJing: Nur Fazura was a VJ (video jockey) for MTV Asia, where she hosted various music
and entertainment programs.

• Entrepreneurship: As mentioned earlier, Nur Fazura has built her own empire by creating
her own cosmetics and skincare line and online fashion shop. She also runs her own
production company and has invested in other businesses.

Nur Fazura uses various social media platforms to promote her businesses and engage with
her followers. Here are some of the platforms she uses:

• Instagram: Instagram is one of the most popular platforms that Nur Fazura uses to
promote her businesses. She posts pictures and videos of her products, fashion choices,
and daily life. She also uses Instagram to interact with her followers and answer their
questions.

• Twitter: Nur Fazura is also active on Twitter, where she posts updates about her
businesses, shares her thoughts and opinions on various topics, and interacts with her
followers.

• Facebook: Facebook is another platform that Nur Fazura uses to promote her businesses.
She posts updates about her products and fashion items, shares her latest projects and
events, and engages with her followers through comments and messages.

• YouTube: Nur Fazura uses YouTube to post makeup tutorials, beauty and fashion tips, and
behind-the-scenes footage from her various projects.

• TikTok: Nur Fazura also uses TikTok to share short videos showcasing her fashion and
beauty choices, as well as fun and entertaining content to engage with her followers.
2. Determine why a sosial media strategy is important? Please give five (5) reason for your answer.
 • Increased Brand Awareness: Social media provides a platform for businesses to reach and
engage with their target audience, increasing brand visibility and recognition.

• Improved Customer Engagement: Social media allows for real-time interaction and
engagement with customers, providing businesses with the opportunity to respond to
inquiries, feedback, and complaints quickly and effectively.

• Cost-Effective Marketing: Social media is a cost-effective marketing channel that can

provide a higher ROI than traditional advertising methods.

• Better Understanding of Target Audience: Social media analytics can provide valuable
insights into the demographics, behaviors, and interests of your target audience, allowing
you to tailor your messaging and content to their specific needs and preferences.

• Competitive Advantage: Having a strong social media presence and strategy can provide
a competitive advantage by differentiating your brand from competitors, establishing
thought leadership in your industry, and building customer loyalty and trust

3. Discuss how to measure mobile marketing (media social) success in business? Give (5) points for
your answer.
• Conversion Rates: Conversion rates can be used to measure the success of social media
campaigns. By tracking how many people convert from social media referrals, businesses
can assess the effectiveness of their campaigns.

• Reach and Engagement: Reach and engagement are also important metrics to track.
Reach refers to the number of people who see a particular post or ad, while engagement
measures how many people interact with the post. Businesses can use these metrics to
see how effective their mobile marketing campaigns are in terms of getting their message
across.

• Click-Through Rates: Click-through rates (CTR) is the percentage of people who click on a
link in a post or ad. By tracking CTR, businesses can determine the effectiveness of their
mobile marketing campaigns in driving traffic to their website or landing page.

• Cost-Per-Click (CPC) and Cost-Per-Impression (CPM): CPC measures the amount of money
spent on each click, while CPM measures the cost of reaching 1,000 people with an ad.
Businesses can use these metrics to determine the effectiveness of their social media
advertising campaigns and adjust their strategies accordingly.

• Return on Investment (ROI): ROI is the ultimate measure of mobile marketing success in
social media. It is the amount of money a business earns from its social media campaigns
compared to the amount it has invested. By calculating ROI, businesses can assess
whether their mobile marketing campaigns are delivering a positive return on investment
and adjust their strategies accordingly.