FUNDAMENTALS OF ENTREPRENEURSHIP (ENT300)

INDIVIDUAL ASSIGNMENT

BY DDE.A COLLECTION
JEWELRY BUSINESS

PREPARED BY:

NAME: LIA ADDEANNA BINTI HISHAMUDDIN

NUMBER MATRIC: 2020821406
CLASS: KAM1105A

PREPARED FOR:

MADAM SHAZWANI BINTI MOHD SALLEH

SUBMISSION DATE:

26 NOVEMBER 2022
 TABLE OF CONTENT

NO. CONTENT PAGE

1.0 EXECUTIVE SUMMARY 2

2.0 MYENT REGISTRATION 3

3.0 PROJECT DESCRIPTION 4-6

4.0 BUSINESS MODEL CANVAS 7

5.0 EXPERIENTIAL LEARNING 8

6.0 CONCLUSION 9

APPENDICES 10 - 12
7.0

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1.0 EXECUTIVE SUMMARY

I have planned to sell jewelry as a business plan. BYDDE.A COLLECTION is my

business name. Why I chose BYDDE.A is because it is my social media name. By
using the social media name all my followers on social media will know about this
business. It will directly attract the interest of my social media followers, especially
women. This is because women love jewelry, especially young women who love
fashion.

Furthermore, my target customers are among the students of Universiti Teknologi

Mara Kedah (UiTM). One of the reasons I want to sell among students is because
it makes it easier for me to meet customers since I am also in college. Also, one of
the most important reasons why I chose to sell jewelry is because I have seen that
there are some students who do not have the self-confidence to attend physical
classes. This is likely because they have never attended a physical class due to the
movement control order (MCO) due to the covid-19 pandemic. With the sale of
jewelry by me directly, students can save time by buying jewelry from BYDDE.A
COLLECTION without having to wait for a long time. Next, by buying jewelry from
BYDDE.A COLLECTION students can also increase their self-confidence and look
stylish.

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2.0 MYENT REGISTRATION

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3.0 PROJECT DESCRIPTION

My business name is BYDDE.A COLLECTION. It is jewelry for women. As a business startup for
my sales target, I only focus on UiTM students. I chose this jewelry for my business because
it doesn't need to spend a lot of capital and I have found a supplier of the product that I want
to sell at a low price. In addition, the next is to factor in choosing the proposed business. One
of the most important factors why I chose to start a career selling jewelry is because once
upon a time, I didn't know anything about fashion. My friends at school always make fun of
me because I'm not good at fashion. So I don't want this kind of thing to happen to the
students here.

Futhermore, I also sell this jewelry at a price students can afford. This is because I also
understand life as a student. Not everyone can afford it, there are some who only have
enough money for food, there are also students who are willing to work part time to earn
more money. So with the existence of my business, students can buy jewelry at a cheap price,
most importantly, they don't have to wait long because the items I sell are ready stock. To
start the business, I only bought 30 sets, if my business gets a response I will increase the
amount of stock for sale.

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Also, what I want to highlight in my business is that I always want my customers to feel happy
when they buy products with me. I also spent a little capital to buy free gifts like hair clips.
This is because even if the things I give my customers seem like worthless, I'm sure my
customers will definitely use them. In the meantime, any free gifts that customers get, they
will definitely be able to make them feel appreciated. Finally, although this is not my
permanent business, it taught me a lot of knowledge in this business. I have learned
something new just to run this business. In a business perspective, just always be the best
positive person you can be.

I was shy, low in confidence, fearful of interacting with others, and concerned that my things
wouldn't sell before I started my business. This might demonstrate how, operating a business
for the previous month, has improved me as a person and made me more confident to
conduct business with customers and learn more about business. With more confidence now,
I'll keep going and give every one of my customers the greatest service possible. Additionally,
the future is undoubtedly bright, regardless of the type of business we manage.

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FINANCIAL FLOW

As everyone is aware, having adequate finances is essential for starting a business, whether
you're a woman or a man. in order for them to have a prosperous business. It is the same for
me even if I only sell in a small amount. Here is my straightforward financial flow for the first
month of business:

REVENUE START (RM) END OF NOVEMBER (RM)

CASH SALES 0 75
ONLINE PAYMENT 0 187
TOTAL 0 262

EXPENSES START (RM) END OF NOVEMBER (RM)

PAPER BAG 30 0
FREE GIFT (HAIRCLIP) 12 0
EARRING/EARCLIP/RING 86 0
TOTAL 128 0

REVENUE – EXPENSES = PROFIT

RM 262 – RM 128 = RM134

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4.0 BUSINESS MODEL CANVA

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5.0 EXPERIENTIAL LEARNING

I sold jewellery for this ENT300 assignment for just one month, and during that time I
dealt with a variety of customers, both good and bad. At the start of my business, I
could say that the majority of my customers are doing fine. In fact, it touches me when
people get in touch with me to inquire about purchasing it again. I become more
energetic and optimistic as a result. I've also discovered that we must first treat others
good if we want them to treat us kindly.

Additionally, I have encountered unfavorable customer conduct. A customer once

purchased a sizable quantity of jewelry from me and then wanted to change it for
another design. She refused to change it when I pressed her the following day. Because
of that, I can't make sales in a day since I need to update the sales stock to make sure
I have enough inventory. This has taught me that every small firm has difficulties. It is
entirely up to us to keep it that way. No business can afford to undervalue the
significance of a satisfying client experience.

Gaining a customer's trust is crucial to persuading them that the product they are
buying is worthwhile. The business activity I performed for my assignment taught me
a few things. The very first thing I discovered was that since the customer is always
right, we must treat them respectfully and cannot act in a disrespectful manner. Next,
when we make the decision to launch a business, we need to cultivate an optimistic
mindset because, if we have a pessimistic outlook, we will give up easily and lack the
drive to deal with the challenges that will arise as the venture is being carried out.

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6.0 CONCLUSION

In conclusion, I've learned a lot of important lessons from running this business. I am also
appreciative of the chance this initiative has given me to start a business. I learned a lot
during the course of running this business because I had no prior knowledge of the
industry, how to convince clients to make purchases, or how to set prices to make a profit.
I learned everything I know about the industry through this assignment. At this point, I
also realise that the success or failure of a startup is determined by how well it is managed.
I am quite satisfied and proud of the achievements I have made throughout the years.
It works well enough for a beginner like myself. By learning something new, I was able to
gain new knowledge and experience. As a result, I could understand a businessman's
struggle and exhaustion.

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7.0 APPENDICES

FEEDBACK FROM CUSTOMERS

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PROMOTE

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