The document discusses two techniques for idea generation: brainstorming and brainwriting. Brainstorming is a group creativity technique where ideas are spontaneously contributed, but it has problems like some voices dominating and not all being able to fully participate. Brainwriting allows equal participation by having members write down ideas individually on papers that are then passed around for others to build on, ensuring all can contribute without blocking. The document encourages using both techniques, with brainwriting addressing issues with traditional brainstorming.
The document discusses two techniques for idea generation: brainstorming and brainwriting. Brainstorming is a group creativity technique where ideas are spontaneously contributed, but it has problems like some voices dominating and not all being able to fully participate. Brainwriting allows equal participation by having members write down ideas individually on papers that are then passed around for others to build on, ensuring all can contribute without blocking. The document encourages using both techniques, with brainwriting addressing issues with traditional brainstorming.
The document discusses two techniques for idea generation: brainstorming and brainwriting. Brainstorming is a group creativity technique where ideas are spontaneously contributed, but it has problems like some voices dominating and not all being able to fully participate. Brainwriting allows equal participation by having members write down ideas individually on papers that are then passed around for others to build on, ensuring all can contribute without blocking. The document encourages using both techniques, with brainwriting addressing issues with traditional brainstorming.
Brain Storming Brain Writing How we generate ideas?
• Idea generation and idea evaluation are different processes. if both of
them happen at same time then we cannot generate ideas. • Two techniques of generating ideas: 1. Brainstorming 2. Brainwriting Brainstorming
• Brainstorming is a group or individual creativity
technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its member(s). • Brainstorming is a popular tool that helps you generate creative solutions to a problem. Brainstorming
Typical problems with traditional brainstorming:
• The one who is the loudest is heard the most. • The one who is documenting the contributions is unable to fully participate. • The one who is documenting the contributions has editorial power. Brainwriting • Brainwriting, however, gives everyone equal opportunity to participate, and it enables all group members to think without any ‘blocking. • Brain Writing Process: • Make a team. • Give each member a paper to write ideas. • Now these papers will be passed to each other member who will contribute to the above written idea of other member. • This process will be continue for a specific given time. • At the end best idea will be selected which includes participation of all members while rotating the papers. Brainwriting