Tourism Policy Planning and Development

Task Performance 1:

Tourism Development Plan for

MUSEO NG MAKATI

Submitted by: BSTM-M401

Chico, Margarita Crystal
Constantino, Nikka Paula
Oliquino, Dina Mae
Sta. Ana, Yesha Hart
Villahermosa, Ma. Liknowskey
Yara, Wendy W.

Instructor:
Mr. James Bernard Daquitan, LPT
 Tourism Development Plan for Museo ng Makati

Museo ng Makati

This destination is located at J.P Rizal corner A. Mabini Sts.., Poblacion Makati. Museo ng Makati is

the first Town Hall of the Municipality of Makati. It was “Bahay na Bato” type of structure built around

1981 and was concreted under the administration of Mayor Nicanor Garcia.

In 9158 during the tenure of Mayor Maximo Strella, the old Town Hall was renovated. When the seat

of government was transferred to its present site in 1961, the old Town Hall was temporarily occupied

by the Municipal Library. When the Library was transferred to its present location within the City Hall

Grounds, the Philippine Eye and Ear Infirmary Occupied the building.

In March 1990, Ordinance No.186 was enacted by the Municipal Council by the Administration of

Jejomar C. Binay for the restoration of the Old Town Hall for its conversion into a museum called the

MUSEO NG MAKATI.

Restoration was undertaken in 1991. The Blessing of the Museo was on April 23, 1992. In June 1993,

the City Musem & Cultural Affairs office moved to manage the Museo’s operation.
Problem Identification
Site/ Attraction/ Component Problems/ Issues
Circuit
Activities Limited time days expansion of
Museo ng Makati the new exhibit which is Paint to
PIXEL. This exhibition is only
available from February 7- April
30, 2023,
this event is the highlight of
this museum for this year.
Environment The first floor in the museum
• Natural still has old flooring, and in the
• Social parking lot is not concrete but at
• Economic the same time it's not
spaceable.
Transportation Going to the location you must
expect the heavy flow of traffic
on the road heading to Brgy.
Poblacion Makati.

Other Infrastructure The museum still has its old

interior design and dusty floor.

Accommodation They are just offering a basic

facility

Other facilities and The air conditioning is not

services enough for large groups of
people and when the area
becomes crowded it
gets hot inside the museum.
Institutional The museum is decades older,
yet they do not upgrade some of
its facilities that might cause the
other
interior to look ugly.
Goals:
To enhance the cultural experience and education of visitors to the Makati
Museum Poblacion. To preserve and promote the rich cultural heritage of the
Makati City and its surrounding areas.
To establish the Makati Museum Poblacion as a premier cultural and historical
destination in the Philippines.
To create an inclusive and accessible environment that welcomes diverse
audiences and encourages cultural exchange.
To continually improve and innovate the exhibits and programs of the Makati
Museum Poblacion.

Objectives:
Increase the number of visitors to the Makati Museum Poblacion by 20% over
the next year through effective marketing and outreach strategies.
Develop and implement new educational programs and activities that engage
visitors of all ages and backgrounds.
Expand the collection of artifacts and artworks on display to reflect the diverse
cultural heritage of Makati and its surrounding areas.
Foster partnerships with local cultural organizations, schools, and community
groups to promote cultural exchange and collaboration.
Upgrade and maintain the physical facilities of the Makati Museum Poblacion
to ensure a safe and comfortable visitor experience.
Conduct regular evaluations and assessments of the museum's exhibits and
programs to ensure they align with the museum's mission and goals.
Establish a strong online presence for the museum, including a comprehensive
website and social media accounts, to expand the museum's reach and engage
with a wider audience.