STI COLLEGE ORTIGAS-CAINTA

CERTIFICATION

This concept paper entitled ____________________________________________

prepared and submitted by __________________________________________________.
In partial fulfillment of the requirements for the degree of Bachelor of
_____________________________ (The Entrepreneurial Mind course) has been examined
and recommended for acceptance and approval for oral examination.

Evaluation Committee

GILBIRTH B. BENITEZ
Adviser

APPROVAL

Approved by the Panel of Oral Examination on _____________ with the grade of

________.

__________________________
Chairman

__________________________ ___________________________
Member Member

Accepted in partial fulfillment of the requirements for the course

_________________________.

GILBIRTH B. BENITEZ
ABM Program Head

RON ALLAN N. SALEM

Academic Head

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 STI COLLEGE ORTIGAS-CAINTA

TABLE OF CONTENTS

Page

Title Page…. …………………………………………………………………………. i

Certification…….. ……………………………………………………………………. ii
iii
Table of Contents………. ………………………………………………..................
Executive Summary………………………………………………………………… iv

I. COMPANY PROFILE
1.1 Company Name and Logo with Description ………………………..
1.2 Company Contact Information……………………………………….
1.3 Business Type and Form of Ownership…………………………….

II. PRODUCT/SERVICE CONCEPT

2.1 Detailed Description of the Proposed Product/Service……………..
2.2 Sketch/Layout of the Proposed Product/Service…………………..
2.3 Uses/Purpose of the Proposed Product/Service.………..…………

III. THE MARKET AND MARKETING STRATEGIES

3.1 Target Market (Primary and Secondary)……………….……………..
3.2 Method/s Used in Segmenting the Market……...…………………….
3.3 Unique Selling Proposition………………………………………………
3.4 Value Proposition……..…………………….……………………………
3.5 Pricing Strategies……………………………………………................
3.6 Promotional Strategies……………………………..…………………..
3.7 Distribution Strategies………………………………………………….

IV. BUDGET PLAN

4.1 Estimated Total Product/Project Cost…….……………………………

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 STI COLLEGE ORTIGAS-CAINTA

I. COMPANY PROFILE

1.1 Company Name and Logo with Description

Figure 1. Company Logo

At Coffee Time we serve the perfect cup of coffee, as well as delicious drinks
including cappuccinos, iced coffees, and affogato. We also offer baked goods.

1.2 Company Vision, Mission and Objectives

Mission Statement

Coffee Time provides a relaxing place where people may work while enjoying
excellent and fulfilling food and coffee at an affordable price.

Vision Statement

To become known as the most profitable coffee shop company in the

Philippines, and then globally, by producing the best coffee and food products
available.

Objectives
 STI COLLEGE ORTIGAS-CAINTA

The overall goal of the company is to provide client happiness through the
production of Coffee Time products.
 To provide delicious food and customer service,
 To provide comfortable place for different customers
 To provide high-quality coffee that captures Filipino taste
 Consistently increase profit

.
1.3 Company’s Business Model
Based from our discussion, analyze and choose what kind of business
model your company will use – Naert, Van Duzer or Parikh’s business model.

1.4 Company Contact Information (whatever is available/applicable)

09297838641
Contact nos.: ___________________________________
CoffeeTimePH@yahoo.com
Fb page: ________________________________________
@CoffeeTimePH
Twitter: _________________________________________
@CoffeeTimePH
Instagram: ______________________________________
YouTube Channel:Coffee Time
________________________________
www.coffeetimeph.com
Website: ________________________________________

1.5 Business Type and Form of Ownership

Business Type: Service business

Form of ownership: Partnership •
Contributions: (CEO) Agua, Mary Grace – Php
3,000,000.00
(COO) Aquino, Maribel – Php
700,000.00
(Marketing Manager) Jossa, Aira- Php 700,000.00
(Office Manager) Arias, Ezekiel – Php 700,000.00
 STI COLLEGE ORTIGAS-CAINTA

Organization Chart

Agua, Mary Grace

CEO

Jossa, Aira Arias, Ezekiel

Marketing Manager Office Manager

Aquino, Maribel
COO

II. PRODUCT/SERVICE CONCEPT

2.1 Detailed Description of the Proposed Product/Service

The cafe book will offer the following:

Coffee: Cold Brew, Turkish Coffee, Coffee Latte, Espresso, Cappuccino, Vienna
Coffee, Coffee Mocha, Affogato, Iced Coffee, Coffee with tea.

Non-coffee: Lemon tea, Matcha green tea, Fresh milk, hot tea, orange juice, Lime
juice. Water, Thai milk tea, Chocolate, and soda.
 STI COLLEGE ORTIGAS-CAINTA

The coffee bean will be use is from local and international manufacturing
company.
Product: Coffee Time will provide the best-tasting coffee beverages in the area for
its clients. This will be accomplished by utilizing high-quality ingredients and
completely adhering to the recipe's preparation instructions. And baked goods and
sandwiches will be available at Coffee Time. For the discerning customer who
prefers to brew their own coffee at home.
Services and Place: Coffee time will offer the mini catering, delivery, or custom
baking, and provide meeting area to those customers who meeting to their clients.

2.2 Sketch/Layout of the Proposed Product/Service

Make sure you include all necessary features, specifications and
designs in your sketch/layout.

2.3 Uses/Purpose of the Proposed Product/Service

The primarily purpose of the product and services of coffee time are for the
customer like business owner or employees and the customer who love coffee and it
will used for bonding with friends.

III. THE MARKET AND MARKETING STRATEGIES

3.1 Target Market (Primary and Secondary)
The Coffee Time primary target is those people coffee lovers that want to
spend their time in a coffee shop with their family, friends, or their partner. And also,
the businessman who have meeting to their clients.

3.2 Method/s in Segmenting the Market

3.3 Unique Selling Proposition
3.4 Value Proposition
3.5 Pricing Strategies
3.6 Promotion Strategies
3.7 Distribution Strategies
 STI COLLEGE ORTIGAS-CAINTA

IV. BUDGET PLAN