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AgencyBrief Sketching 090316 PDF
AgencyBrief Sketching 090316 PDF
Background:
Ball Corporation has proposed to acquireRexam PLC. Both companies produce beverage cans and ends.
In order to be prepared for the Day 1 when the compnies merge, we are planning for kick-off meetings.
During these get-together events and celebrations colleagues will meet each other and get prepared to
lead the future company. Also, the new management and strategy will be introduced to all employees
at their locations, different sites around Europe.
Task:
To capture the spirit of Day 1 and make memorable graphic notes from the very first internal events
that will involve senior management level. These materials will be used as internal communications
materials.
Deliverables:
Approach:
Illustrations should be done in a realistic manner outlining focus areas for each event. Written elements
should be kept in minimum as the target audience in pan-European.
Description:
Above outlined deliverables should be made during 5 events taking place around Europe in June 2016.
• Event #1 - Leadership meeting (one or two whole day events – to be defined)
o App 50 participants
o Welcoming hand shakes, joint dinner, speeches, workshops, small group exercises
o Focus on emotional aspects (motivation, inspiration) and communications
• Event #2 - four same type events in various countries- (half-day event)
o App 200 participants per event
o Speeches in front of an audience (town hall meeting format)
o Focus on company’s strengths and values (detailed brief to be submitted additionally)
o Capture both office environment and manufacturing background
March 9, 2016
Page 2
Time Frame:
Requirements:
Proposal submission:
Notes:
• All travel and accommodation costs to be covered by Ball (not to be included in the offer).
• Costs of a broadcast at the spot to be excluded from the price offer.
CONFIDENTIALITY NOTICE: This document contains information which is confidential and may also be privileged. No part of it may be circulated,
quoted, or reproduced for distribution outside the Offeror’s organization without prior written approval from Ball Corporation©Ball
Corporation.