Introduction to Entrepreneurship

Group Final Project

Assignment
Business Plan
(incl. 9 Block Business Model
Canvas and Firm Growth Strategy)
The Guidelines and Instruction

 Your task is to work as a team to produce a 10 – 20

pages (in PPT, font size 20 – 24) business plan
prospectus for an original concept or existing
business concept that you feel is creative and
innovative to bring forward
 Each member of your team will be responsible for
contributing an equal amount of effort to the
business plan.
 Max. of Business Presentation is 25 - 30 minutes for
each group
 The Guidelines and Instruction
Every business plan is different, so these section may or may not be appropriate, but these are
common:
1. Company Description, Products and Services-- A clear, concise, and compelling description of
your business concept as well as the products or services it provides. In describing the company
and products it can be useful to describe the market for the products, who would purchase the
product and why.
2. Industry and Competitive Analysis-- This section provides analysis of the trends of the industry,
noting strengths and weaknesses (e.g. is it growing?), as well as analysis of the current and
potential competition, noting competitive advantages or disadvantages for specific competition.
3. Market Analysis and Marketing Plan--This section describes the potential market for your
products or services, identifying potential for sales within the target demographics. The
"marketing plan" describes how your company with reach the target audience, what kinds of
advertising, where, and what kinds of marketing themes may be appealing.
4. Financial Risks and Opportunities-- This section puts in writing and charts or spreadsheets an
explanation of the financial costs vs potential rewards. This should describe the startup costs
necessary, the expected revenue, and the time to profitability. Analysis should be made of the
potential financial risks involved in the venture.
5. Management and Personnel—Summarizes the backgrounds and qualifications of the members
of your business group.
The Guidelines and Instruction
In addition to traditional business plan components, you have include Nine
Block Business Model Canvas
The Guidelines and Instruction

Develop Firm Growth and Exit

Strategy in the Business Plan
The Guidelines and Instruction

• The following are the business category as a basis for business plan
development, assigned to each group.
• You are feel free to choose any specific business idea under the each
category (new and existing business concept).
• A New Business Concept will be rewarded extra points

Group Category

1 Consumer Electronics
2 Green Product
3 Restaurants
4 Distribution
5 Cosmetic