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Unit 1 E-Commerce Theory - BBA 108
Unit 1 E-Commerce Theory - BBA 108
Meaning
The term electronic commerce (ecommerce) refers to a
business model that allows companies and individuals
to buy and sell goods and services over the Internet.
Ecommerce operates in four major market segments
and can be conducted over computers, tablets,
smartphones, and other smart devices.
E-commerce, in full electronic commerce, maintaining
relationships and conducting business transactions that
include selling information, services, and goods by
means of computer telecommunications networks
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