Appendix: Ethical issues form

Ethical issues

All research involving human participants raises potential ethical questions,

since using people for your own benefit demands an ethical defence. In
practice, most undergraduate research should raise few ethical concerns as
long as it complies with the following broad principle:

Research participants must be fully consenting adult participants, i.e. their

participation must be from an informed perspective. They must have the
capacity to undertake what is required of them and on an entirely voluntary
basis.

Failure to adhere to the above principles could result in your Project

being rejected on ethical grounds.

You must complete this form and have it signed off by your Project
lecturer before you can start collecting any data. It should also be
submitted as part of your Project.

Student name: ZHAO, Hui (Katherine)

Student number: 2017501

Title of Project:

A SWOT ANALYSIS OF THE ADOPTION OF ALIPAY IN THE CHINESE, BRITISH

AND US MARKETS.

1. What are the objectives of your research?

RQ1 What is the difference between Alipay in the Chinese, British and US
market?

RQ2 What strategy should Alipay adopt to increase market share?

0. Do you intend to collect primary data from human participants or data

that would enable individuals to be identified? (This includes, for example,
questionnaires and interviews.)

Secondary research YES. I will read the literature to gather secondary

information. Some reliable information and data from the library and the
Internet will be used in my research report.

Primary research NO

0. What data collection method will you be using, who are the participants
and where will the collection of data take place? 
Secondary research 

I will read the literature to gather secondary information. Some reliable

information and data from the library and the Internet will be used in my
research report.
Be more specific, for example.
1. BAGLA, R.K. AND SANCHETI, V. (2018), "GAPS IN CUSTOMER
SATISFACTION WITH DIGITAL WALLETS: CHALLENGE FOR SUSTAINABILITY",
JOURNAL OF MANAGEMENT DEVELOPMENT, VOL. 37 NO. 6, PP. 442-451.
HTTPS://DOI.ORG/10.1108/JMD-04-2017-0144

2. HAN, A. S. (2021). CHINESE FINTECH COMPANIES AND THEIR “GOING OUT”

STRATEGIES. JOURNAL OF INTERNET AND DIGITAL ECONOMICS.
HTTPS://WWW.EMERALD.COM/INSIGHT/CONTENT/DOI/10.1108/JIDE-07-2021-
0003/FULL/PDF?TITLE=CHINESE-FINTECH-COMPANIES-AND-THEIR-GOING-
OUT-STRATEGIE

3. KAUR, D. (2022). TEN YEARS LATER, ALIPAY IS STILL THE MOST POPULAR
DIGITAL WALLET IN THE WORLD. TECHWIRE ASIS.
HTTPS://TECHWIREASIA.COM/2022/08/TEN-YEARS-LATER-ALIPAY-IS-
STILLTHE-MOST-POPULAR-DIGITAL-WALLET-IN-THE-WORLD/

4. FU Z. (2021). STUDY ON OVERSEAS MARKET EXPANDING OF CHINESE

MOBILE PAYMENT ENTERPRISES.JOURNAL OF SOCIOLOGY AND
ETHNOLOGY, 3(5).
HTTPS://WWW.CLAUSIUSPRESS.COM/ASSETS/DEFAULT/ARTICLE/2021/10/30/
ARTICLE_1635648021.PDF

5. Büyüközkan, G., & Ilıcak, Ö. (2018). Integrated SWOT analysis with multiple
preference relations: Selection of strategic factors for social media. Kybernetes.
https://www.emerald.com/insight/content/doi/10.1108/JSMA-06-2018-0055/full/html?
skipTracking=true

Primary research 

The primary research will not be used in my research plan.

0. What will the procedure be for obtaining informed consent? (In the
case of a questionnaire it is customary to provide participants with information
about your Project and ask them if they are prepared to complete the
questionnaire and for you to use the data. The same applies to interviews. 

Secondary research N/a

Primary research Not used

0. No participants should be identified in your project.  How do you intend

to protect the participants’ identity? (You can record age, background and so
on if necessary but do not use anyone’s name.)

Secondary research N/a
Primary research Not used

0. Any participant has the right to stop cooperating with your research at
any point they wish. Is that understood?

Secondary research N/a

Primary research Not used

0. Any questionnaires, or interview questions, MUST be shown to your

Project lecturer before they can be used to collect data. Is that understood?

Secondary research N/a

Primary research Not used

0. If, after permission has been granted by your lecturer, you are using a
company’s premises (or working very near those premises) or speaking to
their employees or customers, you MUST ask permission from the company
first. Is that understood?

Secondary research N/a

Primary research Not Used

0. All data must be stored securely. How do you intend to achieve this?

Secondary research N/a

Primary research Not used

Be realistic: You have a very limited time to complete your work.  Plan
who you will talk to and whether you think they are likely to cooperate. 

APPROVAL RECORD (to be completed the student’s Project lecturer)

Approved as INSIGNIFICANT risk NW Fri 18 Nov

2022
You can begin to collect your data

Approved as INSIGNIFICANT risk

You can begin to collect your data subject to comments listed

below
Not Yet Approved

Address comments below and resubmit to your supervisor

Supervisor signature: Nick White (but see my notes below)

Date reviewed: Friday 18 November 2022

Remember to be more specific - give particular examples - when you say “I will read
the literature to gather secondary information. Some reliable information and data
from the library and the Internet will be used in my research report.”