LUCKY CEMENT LIMITED

HISTORY
Lucky Cement Limited (LCL) incorporated in 1993, stands as the flagship company of Yunus
Brothers Group (YBG), founded by Abdul Razzak Tabba
The company started with factories in the Pezu located in Lakki Marwat District of the Khyber
Pakhtunkhwa Province. It now, also, owns a factory in Nooriabad, Jamshoro. LCL is the largest
producer and leading exporters of quality cement and clinker in Pakistan. The company has 15.3 million
tons per annum of manufacturing capacity. The company is listed on Pakistan Stock Exchange (PSX)
and also issued Global Depository Receipts (GDRs), listed and traded on the Professional Securities
Market of the London Stock Exchange.
Over the years, the company has grown substantially and expanding its business operations with
production facilities at strategic locations in Jamshoro District, Sindh and two field plants at Karachi
on Super Highway to cater to the Southern regions, Pezu and Khyber Pakhtunkhwa to furnish the
Northern areas of the country. LCL has a network of over 200 dealers which enables it to dominate the
local market and is Pakistan's first company to export sizeable quantities of loose cement being the only
cement manufacturer to have its own loading and storage terminal at Karachi Port.
Lucky Cement strives to remain an efficient and low-cost producer and is one of the pioneers to
introduce and install Waste Heat Recovery and Refuse Derived Fuel (RDF) and Tyre Derived Fuel
(TDF) Plants in Pakistan. It also has self-sufficient Captive power generation facility of 180 MW and
supplies additionally generated electricity to support the National grid. Lucky Cement owns a fleet of
Bulkers & Trailers, which gives added advantage in terms of logistics and efficient deliveries to all types
of customers spread across the length and breadth of the country.

Company Information Company Memberships

 Public Listed Company  Pakistan Institute of Corporate Governance
 Pakistan Stock Exchange (PSX: LUCK)  (PICG)
 London Stock Exchange (LSE: LKCS)   CSR Association of Pakistan
 National Tax Number: 009807-8  All Pakistan Cement Manufacturers
 SECP Registration Number: 0031182 Association (APCMA)
 Shariah Compliance Certificate  Karachi Chamber of Commerce and Industry
 info@lucky-cement.com (KCCI)
 Management Association of Pakistan (MAP)
Marketing Association of Pakistan (MAP)
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Vision
Ensure sustainable leadership position in Pakistan & increase global footprint in the cement sector.
Identify & capitalize on diversification opportunities to maximize shareholders’ value while remaining
socially responsive in all spheres of operations.

Mission
We strive to be a growth-oriented company by identifying opportunities, making the right investments,
producing high quality cement and using innovative technology to achieve cost competitiveness and
customer satisfaction. We endeavor to harness the best human resources and providing them a level
playing field in achieving long term goals. We aim to deliver sustained growth and enduring value to
our stakeholders. We recognize our obligations towards environment and corporate social
responsibility and seek to mitigate any adverse effects on our environment.

Core Concept Behind Vision and Mission Statements

Customer
Ethics and Integrity
Focused Innovation
 Honesty
 Commitment  Creative Solutions
 Integrity
 Quality and Consistency  Cutting-edge innovations
 Transparency
 Customer satisfaction  Process automation
 Professional conduct
 Fair Practices  Improving upon industry
benchmarks

Excellence Social
Entrepreneurship Responsibility

 Value Addition and Creation  Setting up Industry

Benchmarks  Sustainable Development
 Robust Ownership  Philanthropy driven projects
 Continuous Improvement
 Loyalty branding  Community Development
 Always open to new
 Identifying and Capitalizing  Environment friendly
initiatives
on Opportunities initiatives
 Adoption of world-class
 Business driven approach
technologies

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Product Mix

1) Product Width
2) Product Length
3) Product Depth

Product Width

Lucky Cement Limited deals in following below 3 types of products:

a) Ordinary Portland Cement (OPC)
b) Sulphate Resistant Cement (SRC)
c) Clinker

Therefore, the product width of LCL is 3.

Product Length

The 3 different product lines of LCL offers various categories of product in each type of product line
which are as follows:
a) Ordinary Portland Cement (OPC)

1. Raj Cement
2. Block Cement
3. Ordinary Portland Punjab Cement
4. Portland Cement
5. Ordinary Portland-Cement Lucky Star
6. Ordinary Portland-Cement

b) Sulphate Resistant Cement (SRC)

1. Sulphate Resistant Cement

2. Portland Cement

c) Clinker

The total no. of products available in all types of product lines are 8. Therefore, the
product length of LCL is 8.

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Product Depth

There are many different qualities of products in each product line. These versions of product form the
LCL product depth. The depth of LCL product mix can be shown as follows:

a) Ordinary Portland Cement (OPC)

1. Raj Cement PS-5313-2014
2. Block Cement PS 5313:2014
3. Ordinary Portland Punjab Cement PS-232-2008 (R)
4. Portland Cement EN 197-1 - CEM I
SANS 50197-1 :2013
KS EAS 18-1:2001
5. Ordinary Portland-Cement Lucky Star PS-232-2015
6. Ordinary Portland-Cement ASTM C 150
IS 269:2015
SLS 107: 2015
b) Sulphate Resistant Cement (SRC)
1. Sulphate Resistant Cement ASTM C 150
BS 4027:1996 / PS-612-2014
SANS 50197-1 :2013

2. Portland Cement EN 197-1 - CEM I SR3

c) Clinker

The sum of all versions of products offered by LCL (in all product lines) are 14. Therefore,
the product depth of LCL is 14.

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Ordinary Portland Cement (OPC)
We offer Ordinary Portland Cement (OPC) that is used in all general constructions, especially in major
and prestigious projects where cement is needed to meet stringent quality requirements. It can also be
used in concrete mortars and grouts, etc. Ordinary Portland Cement is compatible/consumable with
admixture/ retarders, etc.

OPC has easy workability and lower heat of hydration. We maintain our technical standard of quality
parameter at high level and with high strength at all ages. Our OPC cement satisfies EN 196 / 197 – 1,
SABS, BIS, SLSI & PSS – 232 ~ 1983 (R).

Product Specifications
Typ Standard
e # Brand Compliance Strength Class Availability

O 1 Raj Cement PS-5313-2014 CEM II / Local Market

P 42,5N
C

2 Block Cement PS 5313:2014 CEM II / A-M Local Market

42,5N

3 Ordinary Portland PS-232-2008 ( R 53 Grade Local Market

Punjab Cement )

4 Portland Cement EN 197-1 - CEM 42,5N Local /Export

I Market

5 Ordinary Portland- PS-232-2015 CEM I 42,5N Local /Export

Cement Lucky Star Market

6 Ordinary Portland- ASTM C 150 Type I Local /Export

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Typ Standard
e # Brand Compliance Strength Class Availability

Cement Market

7 Ordinary Portland- ASTM C 150 Type II Local /Export

Cement Market

8 Ordinary Portland- ASTM C 150 Type III A Local /Export

Cement Market

9 Ordinary Portland- IS 269:2015 43 Grade Export Market

Cement

10 Ordinary Portland- IS 269:2015 53 Grade Export Market

Cement

11 Ordinary Portland- SLS 107: 2015 CEM I 42,5N Export Market

Cement

12 Portland Cement SANS 50197- CEM I 42,5N Export Market

1 :2013

13 Portland Cement SANS 50197- CEM II / AL Export Market

1 :2013 32,5N

14 Portland Cement KS EAS 18- CEMI 42,5 N Export Market

1:2001

15 Ordinary Portland- ASTM C 150 Type I Export Market

Cement

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Sulphate Resistant Cement (SRC)
By maintaining C3A level within the specified limit of 3.5%, our Sulphate Resistant Cement is more
resistant to Sulphate attacks and is suitable for use in foundations near seashore and canal linings.
SRC has lower heat of hydration and its strength satisfies B.S 4027 / 1980 & PS 612 / 1989.

Product Specifications
Strength
Type # Brand Standard Compliance Class Availability

1 Sulphate Resistant ASTM C 150 Type V Local Market

Cement

2 Portland Cement EN 197-1 - CEM I 42,5 N - Export Market

SR3 SR3
S
R
C 3 Sulphate Resistant BS 4027:1996 / PS- 42,5 N Local /Export
Cement 612-2014 Market

4 Sulphate Resistant SANS 50197-1 :2013 CEM I Export Market

Cement 42,5N

Clinker
We also offer clinker to the customers with their own grinding units. Clinker can be easily handled by
ordinary mineral handling equipment and can be stored for several months without compromising on the
quality. Clinker is the primary product in the cement manufacturing process where limestone, clay and
sand are grinded and heated, before the gypsum is added to produce the final product of cement.

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