CHAPTER 1 - The Psychology of Tourism

Saturday, 28 January 2023 4:47 pm

BASIC TRAVEL MOTIVATORS

Two major classification of travelers based on purpose of travel
Physical motivators - physical rest, sports participation, beach
recreation, relaxing entertainment, and other motivations directly A. Business Travelers
connected with health.
• Regular business travelers - the cost of the trip is
Cultural motivators - know about other countries– their music, art, shouldered by a company; hence, is not influenced by personal
folklore, dances, paintings, and religion. income.
• Incentive travelers - it is travel given by firms to employees
Interpersonal motivators - meet other people, visit friends or relatives, as a reward for some accomplishment.
escape from routine, from family, and neighbors.
B. Pleasure/Personal Travelers (non-business travelers)
Status and prestige motivators - needs and personal development, • Resort Travelers - educated, have higher household incomes,
related to business, conventions, study, and pursuit of hobbies and and more likely to have professional and managerial positions.
education. • Family Pleasure Travelers

Junior families - parents aged 20-34

Midrange families - parents aged 35-44
ABRAHAM MASLOW - was an American psychologist who Mature families - parents aged 45
developed a hierarchy of needs to explain human motivation. The Elderly - persons in the “50 plus” age
Singles and Couples - to fulfill their psychological,
intellectual, and physical needs by giving them the
opportunity to rest, relax,
Maslow proposed the following hierarchy oof escape the routine of pressures of daily living
needs as determinants of behavior:
Travel Constraints
Physiological Needs - hunger, thirst, rest, Lack of money;
activity; Lack of time;
Lack of safety and security
Safety Needs - safety and security, freedom Physical disability
from fear and anxiety; Family commitments
Lack of interest in travel;
Social Needs - love, affection, giving and Fears of travel
receiving;

Self-esteem - self-respect and esteem from

others; and

Self- actualization - personal self-fulfillment.

BASIC NEEDS:
Physiological
Safety

PSYCHOLOGICAL NEEDS:
Social
Self-esteem

SELF-FULLFILLMENT NEEDS:
Self-actualization

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