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F1-S9 Marketing Ii
F1-S9 Marketing Ii
EXAM LISTENING
USE OF ENGLISH
DO YOU THINK THE BUSINESS WORLD HAS
ADAPTED CORRECTLY TO THIS CRISIS?
DO YOU THINK THE BUSINESS WORLD HAS
ADAPTED CORRECTLY TO THIS CRISIS?
A TIME OF CRISIS AND CHANGE.
PRODUCT
PRICE
PLACE
PROMOTION
PRODUCT
PRICE
PLACE
PROMOTION
PRODUCT
PRICE
PLACE
PROMOTION
PRICE
PRICE
PLACE
PROMOTION
PRICE
PRICE
PLACE
PROMOTION
PRICE
PRICE
PLACE
PROMOTION
PRICE
PLACE
PLACE
PROMOTION
PRICE
PLACE
PLACE
PROMOTION
PRICE
PLACE
PLACE
PROMOTION
PRICE
PLACE
PROMOTION
PROMOTION
Information Asymmetry
1. Ubiquity
2. Global reach
3. Universal standards
4. Richness
5. Interactivity
6. Information density
7. Personalization and
customization
8. Social technology
UBIQUITY
MARKETSPACE
MARKETPLACE
Marketplace
Physical space Available just about extended beyond
you visit in everywhere, always traditional boundaries
order to and removed from a
transact temporal and
geographic location
GLOBAL REACH
Reach
UNIVERSAL STANDARDS
It is possible for the first time in history to easily find many of the suppliers, prices,
and delivery terms of a specific product anywhere in the world, and to view
them in a coherent, comparative environment.
Although this is not necessarily realistic today for all or even most products, it is a
potential that will be exploited in the future.
RICHNESS
EC. Have the potential for offering considerably more information richness than
traditional media such as printing presses, radio, and television because they are
interactive and can adjust the message to individual users.
INTERACTIVITY
INFORMATION DENSITY
PERSONALIZATION CUSTOMIZATION
SOCIAL TECHNOLOGY
1. Ubiquity
2. Global reach
3. Universal standards
4. Richness
5. Interactivity
6. Information density
7. Personalization and
customization
8. Social technology