Tuesday 25 April

9:00 am - 4:00 pm
FREE to attend

Exhibitor Marketing Information

Book your FREE place(s)

constructionexpouk.co.uk

01732 758530 | info@constructionexpouk.co.uk

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Supported byIn Partnership Gold Media Sponsor Partner
@constructexpo | #sece2023

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Our guide to being a
successful exhibitor
THREE quick and essential
ways to promote your stand

1. E mail marketing – this is a must

Send a reminder e mail to your target
market inviting them to pre-register for the
event. We have created a template and will
be sending this to you. If you don’t receive it,
please let us know.

2. E mail signature – this is a must

Change your e mail signature to include a
message about the event and your stand
details, to encourage businesses to come
and see you. We will be sending you an e
mail with a signature block for you to use.

3. A special offer – this is a must

Have some kind of competition, special offer
to attract customers to your stand. We will
Special
share this across social media and also on offer
our event App!

E mail your special offer and twitter handle

to info@constructionexpouk.co.uk and we
will promote it for you.
Social Media
Talk about the Expo across your
social media channels – engage with
your followers and clients.
Start a discussion on LinkedIn or
tweet your plans for the event using
@ConstructExpo #SECE2023
Tweet your plans for the exhibition –
a countdown and how you are
preparing for it, mention businesses
you are looking forward to meeting,
speakers you would like to hear and
workshops you will be attending.
Start promoting yourself to existing
and prospective customers, let them
know that you are exhibiting and
invite them along.
At the Expo make your social media
exciting....continually telling people
during the exhibition to come to your
stand, doesn’t necessarily mean they
will. Upload pictures and videos to
maximise engagement.
Use social media ads
Don’t just tell people you are
exhibiting, target your prospects and
tell them about your product/service
or the high-quality content you can
offer them.
Join our LinkedIn Group
South East Construction Expo
Follow us on Twitter
@ConstructExpo
#SECE2023
Hashtag
Use the event #SECE2023 when
you tweet out to make sure anyone
looking can also see your message.
Offer a sample
This is a great way to get visitors to
buy into you and your business, plus
it will get them to stop at your stand.
Announce your new product
or service launch
Offering visitors to your stand the
‘insider’ scoop on your new
product/service is a great way to
engage with visitors.
Announce it on social media
(perhaps creating your own hashtag
to go with it) and watch how it gets
retweeted.
Put the work in pre–event
This is vital to your success and
keeping your stand busy. Exhibitions
aren’t just about generating new
leads, they are also about meeting
existing clients, suppliers,
connecting with businesses and
seeing the keynote speakers.
Be creative and innovative!
What can you do that’s different?
And remember to follow up quickly
after the event! Thank people for
visiting your stand, provide any
information you promised and
arrange meetings.
19 Deadly sins
of exhibiting
1. Planning is key One of the biggest
reasons that businesses are unsuccessful
is that they haven’t promoted they will be
exhibiting.
2. Not reading the exhibitor information
Read through the information we send
you. Don’t just assume everything will be
provided.
3. Not thinking about your objectives
What are your reasons for exhibiting?
How many leads are you looking to
achieve?
4. Having too few staff Ensure you have
staff to cover breaks and make sure that
people are always seen to as soon as
possible.
5. Having too many staff Don’t over fill
your stand with staff as puts people off
from stopping.
6. No training Not training your staff to
run your stand is a big 'no no.'
7. Being shy Choose confident, friendly,
cheerful staff for your stand who are
happy talking to strangers.
8. Not listening Make sure you really
listen to potential customers, to answer
as best you can any questions.
9. Give people a reason to come to your
stand Assume that people have no prior
knowledge of your business when
designing your stand - make it exciting
and stand out!
10. Acting disinterested Try to keep up
a friendly smiley face and engage with
as many people as possible.
11. Compel your audience to visit your
stand Get out, listen to the speakers,
chat with people at the café, visit other
stands.
12. Staff who know nothing about your
product or company Your staff need to
be confident and able to deal with any
enquiries.
13. Not perfecting your elevator pitch
You will need to explain your business
and its products/services, so make sure
all staff are briefed.
14. Not having information to take
away If asked you should have some
samples/detailed information that
people can take away.
15. Being cagey about pricing
Be prepared to answer any questions
about price and be upfront! Even a
rough idea on price.
16. Taking forever to record leads
Contact customers that have left their
details as soon as possible - shows how
efficient you are.
17. Spamming Send your customers
information that is useful and engaging!
18. Packing up early This reflects badly
on your business. Stats say the last hour
is often the best.
19. Not following up leads post event
Following up leads quickly says a lot
about your business.