PROJECT DISSERTION

ON
Consumer Perception Towards Online Grocery Stores

Submitted in partial fulfillment of the requirements

for the award of the degree of

MASTERS OF BUSINESS ADMINISTRATION

to

Guru Gobind Singh Indraprastha University, Delhi

Under the Guidance of Submitted by

Dr. Mani Manjari Garima Pandey
Associate Professor MBA-IV Sem
00920803921

BHAGWAN PARSHURAM INSTITUTE OF TECHNOLOGY

Affiliated to Guru Gobind Singh Indraprastha University
School of Business Administration
New Delhi-110089

Session 2021-23
 Declaration

I, Ms. Garima Pandey, Roll No. 00920803921 declare that the Project Dissertion Report
(Paper Code MS-202) entitled “Consumer Perception Towards Online Grocery
Stores” is done by me and it is an authenticwork carried out by me. The matter embodied
in this Report has not been submitted earlier for the award of any degree or diploma to
the best of my knowledge and belief.

Date: - 06/04/2023
 Acknowledgement

I would like to take the opportunity to thank and express my deep sense of gratitude to my
corporate mentor " Dr. Mani Manjari". I am greatly indebted to her for providing their
valuable guidance at all stages of the study, their advice, constructive suggestions, positive
and supportive attitude, and continuous encouragement, without which it would have not been
possible to complete the project.

I hope that I can build upon the experience and knowledge that I have gained and make a
valuable contribution towards this industry in coming future.

Garima Pandey
MBA (4ndSemester)
ENROLLMENT NO. – 00920803921
 INTRODUCTION

Internet is changing the way consumers shop and buy goods and services, and has rapidly
evolved into a global phenomenon. Many companies have started using the Internet with the
aim of cutting marketing costs, thereby reducing the price of their products and services in
order to stay ahead in highly competitive markets.

Companies also use the Internet to convey communicates and disseminate information, to sell
the product, to take feedback and also to conduct satisfaction surveys with customers.
Customers use the Internet not only to buy the product online, but also to compare prices.
product features and after sale service facilities they will receive if they purchase the product
from a particular store. Many experts are optimistic about the prospect of online business.

In addition to the tremendous potential of the E-commerce market, the Internet provides a
unique opportunity for companies to more efficiently reach existing and potential customers.

Although most of the revenue of online transactions comes from business-to-business

commerce, the practitioners of business-to-consumer commerce should not lose confidence
It has been more than a decade since business-to-consumer E-commerce first evolved,
Scholars and practitioners of electronic commerce constantly strive to gain an improved
insight into consumer behavior in cyberspace.

Along with the development of E-retailing, researchers continue to explain E-consumers

behavior from different perspectives. Many of their studies have posited new emergent
factors or assumptions which are based on the traditional models of consumer behavior. and
then examine their validity in the Internet context.
MISSION

Mission statement: We strive to offer our customers the lowest possible prices, the best
available selection, and the utmost convenience.

VISSION

Vision statement: To be Earth's most customer-centric company, where customers can find
and discover anything they might want to buy online.

GOAL

The Objective of Ecommerce might differ based on the business, but generally they
comprise lower costs, increasing sales, and improving customer satisfaction. Sales can be
increased by attracting more customers through improved marketing strategies or by
lowering the cost of product sold.
OBJECTIVES OF THE STUDY
• To understand the consumer perception towards online grocery

• To determine the factors influencing consumer to purchase in online grocery shop.

• To find out the preferences of the consumer regarding the attributes of online shopping

Website.

SCOPE OF THE STUDY

E-grocery is happening in India to a big way. The E-shopping will replace traditional in-
store shopping in the near future. Though the traditional shopping is still to stay but the
online buying could change the way people experience shopping grocery. The study is to
identify whether people are changing the way they shop their food and grocery form the next
door to online web stores. The study is conducted to reveal the consumer's attitude on e-
grocery and their preference towards the same. This study will help to find out whether e-
grocery will exceed the preference of using the Traditional way of shopping and increase the
response of online grocery in future. There are numerous opportunities for innovative new
services.

RESEARCH DESIGN

Research Methodology- Descriptive Research

Data Source-

(a) Primary Data Collection Sources:

It has been collected by forming a proper questionnaire. Questionnaire is a systematic and
structured manner of collecting data for conducting experiment. The nature of the
questionnaire is very inductive and fundamental. It has been kept in a proper framework to
make it clear.

(b) Secondary Data Collection Sources:

Information was collected from secondary sources such as employee survey, newspapers
advertisements, newsletters, etc.
Beside these the use of Internet was also made in collecting relevant information. The data
collected from the above-mentioned sources has been adequately structured and used at
appropriate places in the report.

Tools Used for Data Analysis

The tools used during this process is MS word & MS excel.