Product Standardization

Product standardization is the method of maintaining consistency of products and services sold in
various markets.

Though there is a tendency of a homogenous market in everyone nowadays, still cultural values
matter in almost everyone. That is why product standardization is not an appropriate approach for
the global market.

On the other hand, product standardization is a marvelous approach for the local market, since the
culture of the local has no difference resulting in no need for any kind of product standardization or
standardization of promotion..