Product Marketing

Due to globalization, a distinction between product marketing within an organization’s native land
and marketing within foreign land is inevitable. What an organization must keep in mind is modifying
their marketing strategies to meet the challenges and sustain in the global market. Based on local
languages, needs, wants, Per Capital Income, lifestyle, cultural values, spending habits, etc. they
must customize their global marketing mix accordingly for different markets.

Example

Choosing confectionary products like gummy bear or jelly beans made of Gelatin i.e., they are made
from pork in Non-Muslim countries, cannot be chosen for Muslim countries like Saudi Arabia,
Pakistan, Iran etc. since it is forbidden for Muslims to eat pork.