LESSON 14: BUSINESS DATA

Business data is a information that is captured anf stored by a business as a digital asset that may support
strategy, decision making and day-to-day operations.
-Data that is captured and stored by a business as a digital asset that may support strategy, decision
making and operations.

The following are common examples of business data.

1. Lead and Opportunities

List of potential customers.

2. Customer

Customer detail such as name and address.

3. Interactions

Records of interaction with customers and other stakeholders such us investors, employees, and the
media. For example, record of visit to your website.

4. Social Media

Data regarding your target markets or reputations that is collected from social media sources.

5. Product

A product catalog that captures the specifications of your products.

6. Employee

Employee data such as skill invertories salary and performance management data.

7. Knowledge

Information created by employees and partners that is stored asdocumentations and media.

8. Communications

Communications such as business emails and records of customer inquiries.

9. Process

Information that pertain to business processes such as manufacturing product, fulfilling orders and
supporting customers.

10. Supply Chain

Supply chain data such as tracking your inventory in storage and transport.
11. Partner

Partner information such as data that is used to monitor the performance of suppliers

12. Risk

Data that is used to identify, analyze and manage risk such as a database of historical construction
projects that is used to estimate construction project risk.

13. Market

Market data such as information about prices offered by competitors.

14.Industry

Industry data such as market size and market share data for a product category.