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    Only 25% of adult Filipinos are literate on the basics of finance. Over 500,000 businesses open every month. Most small business owners are between ages 39-54 (44%), followed by ages 55-73 (41%), while millennials make up 12% but that number is growing. The Philippines headline inflation increased to 8.1% in December 2022.

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    Only 25% of adult Filipinos are literate on the basics of finance. Over 500,000 businesses open every month. Most small business owners are between ages 39-54 (44%), followed by ages 55-73 (41%), while millennials make up 12% but that number is growing. The Philippines headline inflation increased to 8.1% in December 2022.

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    9 views1 page

    Front PDF

    Uploaded by

    eury
    Only 25% of adult Filipinos are literate on the basics of finance. Over 500,000 businesses open every month. Most small business owners are between ages 39-54 (44%), followed by ages 55-73 (41%), while millennials make up 12% but that number is growing. The Philippines headline inflation increased to 8.1% in December 2022.

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    of 1

    FIELD OF

    BUSINESS
    WHAT ARE THE HAPPENINGS INSIDE THE FIELD OF BUSINESS?

    BUSINESS OWNERS

    25
    PERCENT
    44%
    Millennials
    12%

    Only 25% of adult Filipinos Gen X


    44%

    41%
    are literate on the basics
    of finance.

    Baby Boomers
    41%

    Did you know that over

    500,000 businesses open

    12%
    every month?

    44% of small business owners

    are between 39 and 54 years old


    The Philippines’ headline

    Gen X group (which is 39 to 54-year-olds)

    inflation increased to 8.1% in


    made about 44% of small business owners,

    December 2022, from 8.0%


    according to The Guidant Financial trends

    index for 2021. Baby boomers (people born

    in November 2022. between 1946 and 1964) own around 41% of

    small businesses. Millennials currently make

    up around 12% of small business owners, but

    the number is growing.

    SOCIAL MEDIA MARKETING

    With 90% of users saying they


    watch video online at least once a
    month, it’s easy to see why
    marketers see video as their most
    valuable content marketing assets.

    LEE THEA ANGELA CABIZARES • RAUFF U. ABDULKARIM • MONAWARA A. MAGUID • ABDULJABBAR K. SANGACALA
    MOHAMMED KHALDOON NOORI F. MACAUYAG

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