SESSION II : 2022/2023

COMMERCE COURSE DPU 30013: DIGITAL ENTREPRENEURSHIP

DEPARTMENT
ASSESSMENT
PORTFOLIO
METHOD
2.0 BUSINESS MANAGEMENT
3.0 SEARCH ENGINE OPTIMIZATION
TOPIC
4.0 COPYWRITING
5.0 SOCIAL MEDIA MARKETING
CHECKED BY:
APPROVED BY:
PREPARED BY: (Course Coordinator/
CLO (Head of Programme/
(Course Lecturer) Head of Programme/
Head of Department)
Head of Department)
CLO 2:
Design a creative business
using various cyber social
tools for a successful digital
business.
(PLO5, P7) 03.02.2023
Date: Date: 03/02/2023 Date: 6.2.2023

INSTRUCTION [CLO2:P7]
Construct a portfolio for this course. The content of the portfolio MUST follows the detail given. All
the content should be printed (print sceen mode).
No Medium Mark Content

2% Prepare Executive summary ,Vision, Mission and business logo

1. Business Management
3% Describe of product/service (USP)

5% Display your Facebook Page likers

(Minimum total: 100 likers)
2. I Facebook Construct attractive posting a picture,video, event, contest etc. to create
20% awareness and promote your product/service with suitable copywriting
(teaser, softsell and hardsell) (Minimum 50 posting)
Display your Instagram Business followers
5%
(Minimum total: 500 followers)

3. Construct attractive posting a picture,video, event, contest etc. to create

Instagram
20% awareness and promote your product/service with suitable caption and
hashtag ( Minimum 50 posting)

Display your Tiktok Shop followers

5%
(Minimum total:1000 followers)
4. Tiktok Construct attractive posting a video content to create awareness and
20% promote your product/service with suitable caption and hashtag
( Minimum 50 posting)
5% Create your product/ service campaign through whatsapp catalog
5. Whatsapp & Telegram
5% Create your product/ service campaign through telegram channel
Display the financial record of your business
6. 5%
Income Statement & attachment (receipt, bank statement & etc.)
Financial record & fforecasting
5%
Organize sales through Go-ecommerce
TOTAL MARKS 100%

END OF QUESTION