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A201 (SEM 1 2020/2021)

ENTREPRENEURSHIP ENCULTURATION (PPI3012)/

BUDAYA KEUSAHAWANAN (PPI 3012)
ASSESSMENT DETAILS/ BUTIRAN PENILAIAN

Coursework/ Kerja Kursus

No./ Details/ Perincian

Bil. LO Percentage/
Peratusan

1 Test/Ujian LO1 15
Group Assignment 1/ Tugasan Kumpuan 1:
2
Business Plan Framework (BMC)/ LO2 20
Kerangka Rancangan Perniagaan (BMC)

Group Assignment 2/ Tugasan Kumpulan 2 :

3
Social Media Marketing Portfolio for New
Ventures / LO2 40
Portfolio Pemasaran Sosial Media Perniagaan
Baharu

4 Group Assignment 3/ Tugasan Kumpulan 3:

Students Social Responsibility (SSR) Project/ LO3 25
Projek SSR

Total / Jumlah 100

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ASSIGNMENT DETAILS/ PERINCIAN TUGASAN

Individual Assignment/ Tugasan Individu

1. Test/Ujian (15%)

• The test will be administered Online or Offline on week 6 (to be

confirmed) / Ujian akan ditadbir secara online atau offline pada minggu
ke 6 (akan dimaklumkan)
• Questions constitute of Chapter 1 to Chapter 3 / Soalan-soalan
merangkumi topik yang dipelajari daripada Bab 1 hingga Bab 3 .

Group Assignment 1 / Tugasan Kumpulan 1 (20%):

Business Plan Framework- BMC/ Kerangka Rancangan Perniagaan - BMC

• In a group of 5 to 10, plan and develop a Business Model Canvas (BMC)
for the business idea that has been generated / Secara berkumpulan 5
hingga 10 orang, rancang dan bina BMC untuk idea perniagaan yang
telah dijana.
• BMC can be made using apps, flipped chart paper, colored paper, etc. /
BMC tersebut boleh dibuat menggunakan apps, kertas sebak, kertas
warna dan lain-lain.
• The completed BMC must be submitted and uploaded via MyGuru on
Week 5 (depends on the lecturer) / BMC yang telah siap sempurna, perlu
dihantar dalam tapak Assignment, MyGuru pada minggu ke 5
(bergantung kepada pensyarah).
• Please find Appendix 1 for the assessment rubrics./ Sila rujuk
Lampiran 1 untuk rubrik penilaian.

Group Assignment 2 / Tugasan Kumpulan 2 (40%):

Social Media Marketing Portfolio for New Ventures /

Portfolio Pemasaran Sosial Media bagi Perniagaan Baharu

• In a group of 5 to 10, students have to carry out business activities that have
been planned starts from Week 2 to Week 10. The business activities should
not be prohibited and violate the University and College Rules and Regulations,
and also any rules and regulation under Malaysia law. Typhoid vaccine is
compulsory for those selling food, and provide evidence in your report. /
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Secara berkumpulan (5 hingga 10 orang ahli satu kumpulan), pelajar perlu

menjalankan aktiviti perniagaan yang telah dirancang bermula Minggu 2
hingga 10. Aktiviti perniagaan yang dijalankan mestilah tidak menyalahi dan
melanggar Undang-undang Universiti dan Kolej, serta peraturan dan undang-
undang di bawah Perundangan Malaysia. Sekiranya berniaga makanan,
pelajar perlu mengambil suntikan Typhoid dan sertakan bukti di dalam laporan.
• Each group is compulsory to register their business with Suruhanjaya Syarikat
Malaysia (SSM) as sole proprietorship or partnership. Students are responsible
to any risk due to reluctancy of registering the business. The business must be
ended and closed on Week 11. / Setiap kumpulan wajib mendaftar dengan
Suruhanjaya Syarikat Malaysia (SSM) sebagai milikan tunggal atau
perkongsian. Sebarang risiko kerana tidak mendaftar perniagaan adalah atas
tanggungjawab pelajar sepenuhnya. Perniagaan perlu diberhentikan dan
dibubarkan pada Minggu 11.
• Each student is required to promote the product(s)/service(s) in the social
media platform such as Facebook, Instagram, WeChat and WhatsApp. / Setiap
pelajar perlu mempromosi produk/perkhidmatan menggunakan platform media
sosial sepeti Facebook, Instagram, WeChat dan WhatsApp.
• Social media marketing portfolio is a groupwork. However, each student is
required to contribute in promoting the product via teasers, hardsell and softsell
copywriting. Each student is also required to generate his/her own sale.
Supporting evidences are required. / Portfolio pemasaran media sosial adalah
kerja kumpulan. Namun, setiap pelajar perlu menyumbang dalam pemasaran
produk menerusi teaser, hardsell dan softsell copywriting.Setiap pelajar juga
perlu menghasilkan jualan secara individu.
• Each group is required to prepare a social media marketing portfolio (template
will be provided) for the business formed./ Setiap kumpulan perlu
menyediakan portfolio pemasaran media sosial (template akan diberikan)
untuk perniagaan berkenaan.
• A complete social media marketing portfolio must be submitted on Week 11.
The report will be completed as a group (follow the given template). The report
must be submiitted to the Assignment in MyGuru./ Portfolio pemasaran media
sosial perlu dihantar pada Minggu ke-11. Laporan adalah secara
berkumpulan (ikut template yang diberikan). Laporan perlu dihantar ke
Assignment di MyGuru.
• Please find Appendix 2 for the assessment rubrics./ Sila rujuk
Lampiran 2 untuk rubrik penilaian.
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Group Assignment 3 / Tugasan Kumpulan 3 (25%):

SSR Project/ Projek SSR

• In the same group of 5 to 10, students have to plan and carry out a SSR activity.
/ Dalam kumpulan yang sama, pelajar dikehendaki merancang satu aktiviti
tanggung jawab sosial pelajar.
• Students are required to create a video of social campaign on chosen issue
(e.g., campaign stay at home, coughing and sneezing etiquette, online
marketing etc). The video duration must be within 2 to 5 minutes. The video
must be published in YouTube. Provide the video and YouTube link on the
Assignment, MyGuru. / Pelajar perlu menghasilkan satu video berkaitan
kempen sosial terhadap sesuatu isu yang dipilih (contoh., kempen duduk di
rumah, etika batuk dan bersin, pemasaran online dan sebagainya). Durasi video
adalah 2 hingga 5 minit. Video tersebut perlu diterbitkan di dalam YouTube.
Hantar video dan pautan YouTube di tapak Assignment, MyGuru.
• The SSR video must comply with the following components: / Video SSR perlu
merangkumi maklumat berikut:
a. Students information / maklumat pelajar
- Semester A192
- Group name
- Group members’ name
- Lecture group
- Lecturer’s name
b. Introduction to SSR project background / Pengenalan latar
belakang projek SSR:
- Community / Target audience
- Project / campaign name
- Project / campaign justification
- Project / campaign objective
c. Must be viewed minimum 20 viewers / Video perlu ditonton
minimum 20 penonton
d. Students’ reflection / refleksi pelajar

• SSR activity will be carried out on Week 8 to 12 (subject to change, depends

on students’ planning and lecturer’s approval). / Aktiviti SSR akan diadakan
pada Minggu 8-12 (tertakhluk kepada perubahan, bergantung kepada
perancangan pelajar dan kelulusan pensyarah).
• Video presentation will be held on week 13 and week 14. / Pembentangan
video akan diadakan pada minggu ke 13 dan minggu ke 14.
• Please find Appendix 3 for the assessment rubrics./ Sila rujuk Lampiran 3
untuk rubrik penilaian.
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** this form must be attached after cover page at every submission of the assignments

LIST OF NAMES/ SENARAI NAMA AHLI

No. Name Matrics Contact No.

1

10

11

12

13

Group Assignment Marks

Skema Markah Markah

1. Business Plan Framework (BMC) 20
2. Social Media Marketing Portfolio for
40
New Ventures
3. SSR Project 25