Directions: Read and analyze 04 Handout 2. Once done, answer the questions given below.

(4 items x 15
points)

1. After reading the article, what do you think is the significance of the Hallyu to the
Philippine Popular Culture in terms of creation and consumption?

After reading this article, I researched this and discovered that Hallyu is a Chinese phrase that directly
translates to "Korean Wave." The Korean Wave, which the government had stated to be the country's top
priority, was brought up by US President Barack Obama during his official visit to Korea in March 2012.
And it's beneficial to be aware of this because Filipinos must be knowledgeable about articles of this type.
Also, Hallyu is a catch-all term for the extraordinary rise of Korean and popular culture. Furthermore,
South Korea is one of the few, if not the only, countries with the goal of becoming the world's leading
supplier of popular culture. It is a way for Korea to hone its "soft power," a term from Harvard political
scientist Joseph Nye in 1990. It refers to a country's intangible power, which it exercises through image
rather than force. Hard power can take the form of military or economic power. The United States urged
the rest of the world to buy Levi's jeans, Apple iPhones, Marlboro cigarettes, Coca-Cola soft drinks, and
Hollywood movies by projecting a desired image. A one-of-a-kind cool image.

2. Why do you think Hallyu became a reflection of the Philippine cultural identity?

I believe Filipinos have always been open-minded to other ideas and cultures. As a result, as shown in
Korean dramas, Korean culture, and trends have spread and become profoundly ingrained in Philippine
society today. Korean dramas have influenced the culinary, fashion, cosmetics, music, and entertainment
industries and people's attitudes and tastes. For example, a well-known vlogger from Korea, Tzuyang,
creates content such as mukhbang, now has many other Filipinos doing mukhang as their content. Also,
the food in Korea is influencing its viewers to crave the experience of Korean food like Kimchi, ramyeon,
samgyeopsal, kimbap, and bulgogi are just a few of the most popular Korean cuisine in the Philippines.
That is also a favorite of many Filipinos nowadays. You will notice different areas with samgyupsal
restaurants and ramen restaurants that Filipinos believe would be popular because many Filipinos enjoy
eating Korean meals or dishes.

Furthermore, the majority of Filipino teenagers admire Korean fashion. Most shopping malls in the
country have stores selling current Korean clothing and accessories. Korean cosmetics are also growing
more popular due to the influence of Korean celebrities and actresses with beautiful skin.

3. What do you think is the reason why Filipinos love Hallyu and idolize K-Pop stars?
 In the Philippines, fans of K-dramas and K-pop have learned to buy what their idols or favorite
singers use or consume. In other respects, the market influences culture; for example, buying KPop CDs
or watching Korean dramas may make you feel driven to try the outfits you saw on TV. That is why
Filipinos love Hallyu and idolize K-Pop singers because they love the movies and always play their
favorite song when they hear the beat and the lyrics, even though it is in Korean and it is popular in our
nation. Filipinos are fascinated by K-pop music videos because the choreography is thought to be
complicated. One of the most noticeable traits of K-pop fans is their ability to learn and dance to the
choreography of their favorite idols.

4. How do you think Hallyu affected businesses in the Philippines, and do you think the
marketability and industry for Hallyu are becoming a bandwagon? Explain your answer.

Hallyu significantly impacts companies in the Philippines since many entrepreneurs open up new
restaurants or change the names of existing ones to Filipino while keeping the menus Korean and Korean-
originating. Such a large number of Filipinos enjoy and crave it. For me, the answer is no because Hallyu
helps us in our society and in many businesses, especially now that there is a pandemic. Korean foods are
well-liked and missed by Filipinos when the time comes that we are all free to eat in, open the restaurant,
and welcome customers once more for dine-in. Everyone is free to decide what they want to eat and do in
their own lives, and this is not a bandwagon. We can all work to improve our nation, which also helps us
stay positive and move forward toward our goals. But keep in mind that we are still Filipinos and that we
have our own cooking methods. We may be proud of this because Filipino restaurants are in other
countries, but their owners are foreigners rather than Filipinos.