1 Role of Social media in Encouraging Tourism :

1. Providing the needed information to tourists about the

touristic sites.
2. Benefitting from guiding the client as a positive consumer
to the service.
3. Providing the tourist with safe channels to buy and book
different trips.
4. Helping in disseminating specific information about the
trips and the changes that might occur.

2 Specifications of Social Media Networks :

1 Information Efficiency :
1. Efficiencies related to computing culture.
2. Efficiencies related to computer use.
3. Efficiencies related to information culture.
4. Efficiencies related to dealing with global web programmers and services
2 Information Accuracy : accurate information creates trust in the tourists to
adopt what is present on the social media about the touristic sites, then adopting the
purchase decision
3 Ease of Use :
Social media networks are characterized by ease of use because they provide the
techniques, language, and influences to provide the needed information about multiple
issues.

3. Stages of Touristic Encouragement :

3.2.4.1 Attention :a stage of this model to find the relevant way to attract the
customer's attention to make the purchase decision.
Interest : is defined as the process of social interaction by taking the environmental values and merging
them with the society’s culture in building and shaping personality.

Desire : successful marketer is the one who creates the full desire in the customer
when buying the service

Acting : purchase decision

4.VARIETY OF SOCIAL MEDIA TOOLS :
1- Social Networking : Social networking sites- Facebook, Google Plus,
Cafe Mom, Gather, Fitsugaretc allows users to connect and share with people who have similar interests
and backgrounds.
2. Micro-Blogging Sites : Twitter, Tumblr, Posterous etc allow the users to
submit short written entries, which can include links to product and service sites, as well as links
to other social media sites
3. Blog : Web log, is a web page that serves as a publically accessible personal journal for an tourists
(Blood 2002 in (Ernestad V., 2010)).

4. Multimedia or Video Sharing : It enables sharing of multimedia content, for example

Flickr (photographs) and YouTube (videos) are used by Millions of people exchange information
and interests.
5. Collaboration Tools : Wikipedia, WikiTravel, WikiBooks; etc are Apps or software based social
platforms where users can work together (synchronously or asynchronously) o create, modify and manage
content (Decidedlysocial, 2012; SEOPressor, 2012; About.com 2014).
6. Rating/Review Sites : Amazon ratings, Angie’s List; Kind of platforms allow reviews to be posted
about people, businesses, products, or services.
7. Photo Sharing Sites : Flickr, Instagram, Pinterest; etc. enable users to upload, transform edit,
publish and share pictures and videos etc (Decidedlysocial, 2012; SEOPressor, 2012; About.com 2014).
8. Personal Broadcasting Tools : Blog Talk radio, Ustream, Livestream, tumbler are platforms that
offers a way of participatory journalism and synonyms to personal publishing.
9. Platforms like Virtual Worlds : Second Life, World of Warcraft, and Farmville Are
3D computer based online community environment in which users are represented on screen as
themselves or as made-up characters and interact in real time with other users using texts, or 2D or 3D
models, knows as Avatars (Decidedlysocial, 2012; SEOPressor, 2012; About.com 2014).
10. Location based Services : Check-ins, Facebook Places, Foursquare, and Yelp etc are Apps on
gadgets and mobiles that uses geographical position (GPS) and link it with information, entertainment, or
social media service that is available nearby location. E.g. gas prices and services or restaurants near your
location (Decidedlysocial, 2012; SEOPressor, 2012; About.com 2014).
11. Widgets : Profile badges, Like buttons etc are sets of small helpful software program or Apps,
which gives extra power an control to the user when embedded directly into a web page.
12. Group Buying Sites : Groupon, Living Social, Wowcer, Crowd savings etc are latest trend in
money saving, with the power to pull in big discounts(Decidedly social, 2012; SEOPressor, 2012;
About.com 2014).
13. Social Bookmarking and News Aggregation : Digg, Delicious, StumbleUpon and son on allow
users to save and organize links to any number of online resources and websites(Decidedlysocial,
2012; SEOPressor, 2012; About.com 2014).
14. Email Marketing : Sending emails to exiting or potential tourists is one of the most effective
Internet marketing
15. Search Engine : Like Google, bing, yahoo etc are used by tourist to find the company or
destination information and search engine optimisation can bring a particular site at top search position
(Ernestad V., 2010).