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  • Glittering Generalities in Political Campaigns

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    Timothy S. San Juan
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    Political campaigns frequently use short, optimistic slogans known as "glittering generalities" to spread their messages widely through various media and promote bandwagon effects. The document lists 15 examples of glittering generalities used in modern U.S. presidential campaigns from Joe Biden to Harry Truman, noting they are featured on ads, interviews, posters, merchandise and more.

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    Political campaigns frequently use short, optimistic slogans known as "glittering generalities" to spread their messages widely through various media and promote bandwagon effects. The document lists 15 examples of glittering generalities used in modern U.S. presidential campaigns from Joe Biden to Harry Truman, noting they are featured on ads, interviews, posters, merchandise and more.

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    53 views1 page

    Glittering Generalities in Political Campaigns

    Uploaded by

    Timothy S. San Juan
    Political campaigns frequently use short, optimistic slogans known as "glittering generalities" to spread their messages widely through various media and promote bandwagon effects. The document lists 15 examples of glittering generalities used in modern U.S. presidential campaigns from Joe Biden to Harry Truman, noting they are featured on ads, interviews, posters, merchandise and more.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Glittering Generalities in Political Campaigns

    Political campaign promoters who use glittering generalities spread their messages far and wide,
    hoping that they'll result in the bandwagon effect. The same glittering generalities will be
    featured in political ads, talking points for TV interviews, digital media, posters, hats, t-shirts,
    and more. The examples below have all been used in presidential campaigns.

    1. Build Back Better (Joe Biden)


    2. Not Me. Us. (Bernie Sanders)
    3. Make America Great Again/MAGA (Donald Trump)
    4. Change We Can Believe In (Barrack Obama)
    5. Yes We Can (Barrack Obama)
    6. Forward Together (Hilary Clinton)
    7. Country First (John McCain)
    8. A Safer World and a More Hopeful America (George W. Bush)
    9. For People, for a Change (Bill Clinton)
    10. A Kinder, Gentler Nation (George H.W. Bush)
    11. Let's Make American Great Again (Ronald Reagan)
    12. A Leader, For a Change (Jimmy Carter)
    13. Vote Like Your Whole World Depended on It (Richard Nixon)
    14. A Time for Greatness (John F. Kennedy)
    15. The Buck Stops Here (Harry Truman)

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