Professional Documents
Culture Documents
FINAL
FINAL
FINAL
An Undergraduate presented to
The Faculty of International
Tourism and Hospitality Management
In Lyceum of the Philippines Cavite
Caliboso, Alvin
Jamotillo, Julianne Irish
Pastores, Erika Jane
Perlas, Andrea Bea
Villarosa, Allyn
May 2023
1
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
CHAPTER I
Introduction
Philippines is not yet discovered by tourists, but there are many good things
about the environment and the place itself that people need to know. This water-
fall has plenty of plants and trees that make the place a more relaxing and
stress-free environment. Aside from its natural beauty, tourists will not worry
about their safety and basic needs because there are caretakers and stores
nearby.
In this study, the researchers aims to find out if the Mayang Falls in Trece
Martires would be able to be a tourist spot and what are the things to improve to
help the Mayang Falls to be discovered as one of the tourist spot here in Cavite
by assessing (1) what is the current status of Mayang Falls in terms of facilities,
activities, governance, safety & security and tourist services (2) Are the following
Mayang Falls? cliff jumping, waterfalls outdoor sports, lunch buffet, camping and
zip line. (3) Is there any existing development programs of the government LGU
to Mayang falls? (4) Does informative video presentation through social media
platforms like Facebook, Instagram and Tiktok as proposed program will help the
2
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
sue this research as they are amazed by its natural beauty and it is deserving to
help the tourist spot and the community to discover this beautiful place that can
be very relaxing and refreshing to have a visit, outing or etc. The researchers
chose to have this thesis as they wanted to achieve a not so ordinary kind of the -
sis that everyone has. The researchers aim to help the place that is hidden to be
discovered so that people can appreciate more the beauty of nature and take
religious tourism, beaches, and cultural value as well as being able to support
clude both man-made and natural attractions. Beaches and mountains are exam-
ples of natural attractions, whereas historical sites, museums, and cathedrals are
main economic foundation of Trece Martires, but it has since developed into an
industrialized and commercialized society. Also, one of the largest and remotest
barrios in Cavite (Philippines Cities, 2020). Other than agritourism, Trece Mar-
3
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
tires has a lot of undiscovered diverse landscapes such as waterfalls that de-
the purpose of protecting the natural resources in these locations. Natural re-
tourist attraction is one of the natural resources that tourism managers and de-
ena, vegetation, clean air, and outdoor experiences are just a few of the many
(Prasetyo, 2017).
known for its tourist attractions, which include beautiful waterfalls, rivers, lovely
placed agriculture as the city’s primary source of income (Jefone, 2022). Mayang
Falls is one of the enchanted falls in the province of Trece Martires, this magical
the reviews and feedback of the locals, it has a summary of 4.2 stars with 88 re-
views, and it is not bad for an undiscovered tourist attraction. One netizen named
4
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
Spinnee Grizzlee, loved and enjoy the place. She described it as a nature of
serene sound, the rushing and splashing of the waterfall make her perfectly re-
laxed. Francis Luteria was being real and honest about his review. He described
it as a nice and shocking hidden place. He also noticed that the place had plenty
of debris all around the river. He wishes for better management within the area.
In line with this, the researchers would like to discover possibilities in improving
Mayang Falls to be a source of tourist influx in Trece Martirez. This will also aid
the students to think critically about the possible innovation of the destination.
5
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
1.1 Facilities
1.2 Activities
1.3 Governance
2.4 Camping
Mayang falls?
Facebook, Instagram and Tiktok as proposed program will help the Mayang Falls
6
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
7
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
Theoretical Framework
capacity, footprint, the tragedy of the commons, and the tourism paradox. This
section also describes some of the main strategies used by the tourism sector to
Capacity is a theoretical concept that discusses and utilize for the analysis of
reality. It is hard for the tourist attraction to maximize the number of people that
can visit a specific place in a set of periods of time without a negative impact to
tourist and without wrecking their convenience as they visit. The Ecological
support the current standard of living in a place. People use natural resources to
support their living because of this, countries experiencing ecological deficit. The
overconsume natural resources for individual gain. Lastly, the Tourism Paradox
which was caused by the Tragedy of commons. This theory talks about
approaches that utilize and maximize the power to sustain the environment.
8
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
defined as making better places for people to live and better place for people to
visit.
The ways of improving a tourist place are clearly evolving, due to the rise
during ancient times when the first set of people chose to migrate by land bridges
and sea. It is described as one of the tourism breakthroughs that would help the
hidden gem of Trece Martires due to the undiscovered beauty of nature. This
9
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
Conceptual Framework
Figure 1 shows the research diagram of the study. The information was
10
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
Mayang Falls which are: facilities, activities, governance, safety & security, and
tourist services. The current status of Mayang Falls will be identified to propose
Mayang Falls are identified. These activities will be cliff jumping, waterfall outdoor
sports, lunch buffet, camping, and zip line. Those activities were categorized by
the researchers, and it is based on the availability and initial assessment of the
researchers.
government LGU of Mayang Falls and it will be plan by the researchers. The
assessment of the survey will be used as the main source for planning. The main
Tiktok. The short video presentation discusses the tourist activities and the place
itself. The informative video will discuss the current status of Mayang Falls which
are the facilities, activities, governance, safety & security, and tourist services.
This informative video will be helpful for the beneficiaries of the study, where they
11
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
This research is not meant only to solve and find answers for the study but
is also concerned about the effects of the study and the possible results for the
people being involved in the said study. These are the person who will benefit
Community/ Locals. This study will help make a good contribution in our com-
munity. It can help to know the place. The people of Trece Martires benefits
when the Mayang Falls is fully restored and fully develop, and it can be a tourist
spot as well
Local Government Unit. This study will help to determine the place and to see if
the place is good for all tourists. Then it is good to know the safety of the people.
The local government will help the place and to know much of Mayang falls in
Trece Martires.
Tourists. This study will be beneficial to the tourist. Aside from the magical
beauty of Mayang Falls, the locality and the natural resources there are
magnificent.
Students. This study will increase the interest and widen the knowledge of
12
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
Mayang Falls.
This study dealt with the assessment of the potential of Mayang Falls as a
Tourist Destination in Trece Martires. This study focuses on the current status,
All the information gathered from the respondents will be limited to the current
status, tourist activities, and development programs of Mayang Falls. Other than
that, all the unrelated information will not be included in this study.
Definition of Terms
tion or service to the traveling public. Aside from the beauty of Mayang Falls, the
activities of the tourist attraction will make their staycation memorable such as
cliff jumping, waterfall outdoor activities, lunch buffet, camping, and zip line.
lated services. The renovation of the facilities of Mayang Falls will make the
13
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
environment and improves the welfare of local people. The conservation of the
undiscovered Mayang Falls and improves the environment and the welfare of the
people.
Tourist Services. Any service offered to tourists, such as, a service connected
with accommodation, bus tours, taxis, tour guiding, vending, water sports, and
14
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
CHAPTER 2
Review of Related Literature
Dominican Republic is known for their 27 Charcos or waterfalls. Using the tourist
attractions and places in the country they can generate funds for the community
and the nature itself. On November 2007 new fee structure began, the waterfalls
have raised 12,540 dollars for the local community. They renovate roads,
facilities, and improves adventures of waterfalls for the safety of the tourist. They
added additional life guards, security, and utility staff for the safety of the tourist
and for the cleanliness of the areas (27 Waterfalls Org., 2022).
Moreover, waterfalls have long been, popular tourist attractions, with a few
historic role of waterfalls in tourism and the impact of their development on the
15
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
activities. Typically found in difficult, even dangerous, terrain, waterfalls are often
made easier to reach and enjoy by the construction of footpaths and other
for power generation also detracts from their aesthetic qualities and value as
waterfall sites, thus incurring the further spread of tourism blight (Hudson, 2022).
Senaru became an attractive tour that offers natural attraction of waterfall, and
also unique and interesting artificial attraction. This fact can potentially attract
visitors. The results show that the perception of tourists are average of
of amenities of parking security and capacity, lodging, the capacity of the place of
sales, officers ability and civility on handling of complaints and officers politeness
16
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
and welfare of the locals. According to the article of Audiger (2020), Maria
Iligan City, Mindanao and known as the City of Majestic Falls since there are 20
waterfalls in the area. Beside from its beauty and tourist attractions, seventy
percent (70%) of the Mindanao’s electricity production are coming from Maria
Cristina Falls. This natural area conserves the environment as well as the welfare
of the people.
Destination Development
matter which location it develops or not, there must be sufficient tourist varieties
to satisfy both the efficiency of the current resources and the ability to maximize
the requirements satisfaction and wants of future generations. It means that the
reasons that tourist make decision to visit a place. Waimoku Falls is an ancient
waterfall in Hawaii, the authorities of National Park Service are the ones who
manage the tourist destination. Tourist can book their tours in their website or
partnered tourist services. It is a good thing that Waimoku Falls has good
17
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
the tourists.
There are more than 7000 island in the Philippines, it is only natural that
the country is highly regarded for its pristine islands, waterfalls, and beaches.
The Philippines has some amazing waterfalls that were created by nature. They
are both incredibly attractive and strong. Because they are hidden in mountains
and forests, getting to them is a journey in and of itself (Cybulskie, 2022). The
Tumalog Falls was innovated and develop by the municipality of Cebu. They
continuously flowing from different small pools. It is now safer for kids because it
is not deep like other waterfalls. Aside from that, due to remote location they
discovered in 2012 that there is another way for the destination, now it is easily
tangibles and sustainability. In addition, they ascertain the views of the survey
assessment by the local official and local resident showed that the tangibles of
Cagamisan, Cawa-cawa and Pangyan Falls gain the lowest rating among the
18
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
three areas which suggests that this features needed much improvement to
increase the potential of the falls as tourist attraction of the town. The highest
Cawa and Pangyan Falls and followed by the sustainability features. It means
that local officials and local residents felt that the service characteristics of the
waterfalls were maintained and natural endowments of the sites are intact and
not exploited. Lastly, as a result of rigid and through analysis, facilities and
amenities such as shower rooms, souvenir shops, maps & travel catalogues,
improved paved roads, refreshment and retail store, comport rooms, picnic tables
& rooms are more needed in the said falls for it to really become a prime tourist
Waterfalls Activities
is the most visited tourist attractions in the city of Puerto Plata in Dominican
experience for their trips. Due to its ecological beauty and beautiful waterfalls that
have formed over the years. These waterfalls created natural slides on the rock
lot more time to go in all waterfalls in one day. Aside from 27 waterfalls, every
spot has a different activity that tourist loved more about. There are natural water
19
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
slides, hiking, cliff jumping, diving areas, camping areas, and lunch buffet
packages. Tourist can do this depends on the tour package they avail. These
activities need physical efforts and time. Tourist must not worry because there
are safety helmets and life jackets. Aside from that it is governed by the
being drawn to waterfalls. Such high visitation and use amplify the risk of
degrading pristine waterfall sites and their resources. Not only are waterfalls
experiencing high demand, but state parks are also seeing large increases in
visitation. State parks are typically located closer to population centers and
provide a basis for understanding the visitor experience and carrying capacity at
a waterfall-based state park where visitors engage in an activity with the water
(e.g., swim in the natural pool, climb the waterfall). Further, the study investigates
intrasite displacement from an activity with the water in tandem with the
park in Tennessee. The results indicate that use levels are near or above
20
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
(Citarella, 2018).
and memorable. Kawasan Falls is one of the famous waterfalls in Badian, Cebu
Philippines. Banamboo (2022) stated that it is the most visited tourist attraction in
turquoise water is stunning. It has two main cascades waterfall system; the first
approximately 20 meters. They offer different activities that makes the destination
more attractive. Cold swimming is one of the activities they offer, tourist can swim
anytime with the magical landscape of the falls, crystal spring water, and
surrounded by lush green rain forest. There is also extreme adventure which is
canyoneering and zip line. Canyoneering at Kawasan falls includes water jumps,
rapid slides, and swing. The zip line at Kawasan Falls is categorized as the
second longest cable zip line in Asia. After canyoneering adventure, tourist can
ride the zip line to get down to the canyon. Aside from adventurous activities,
tourist can enjoy their meal in the dining area beside Kawasan Falls where they
Tourist facilities include roads, water system, public toilets, parking, and
21
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
Thailand have tourist facilities that tourist loved about. This waterfall is known as
one of the most beautiful waterfalls in Thailand. It is a large, beautiful and tallest
waterfall among the waterfalls in Doi Inthanon National Park. The Electricity
the nearby areas. Tourist can pitch a tent at the waterfalls. They also offer
and aerial recreations such as the cable car to view its landscape and scenery.
This study was prompted by the fact that the Gurara Waterfalls ought not to exist
facilities, which are presently unavailable at the destination. The study finding is
that the provision of recreational facilities at the Gurara Waterfalls will impact
positively on the rate of patronage, thereby facilitating high tourists arrivals at the
destination. The study also observes that not only will recreational facilities
enhance tourists’ choice of the Gurara Waterfalls; but it will also improve the
but walkways and other amenities make it simpler to find and appreciate them.
Waterfall facilities are not the same from other tourist facilities, sometimes it is
22
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
more dangerous and less comfortable facilities. Mag-aso Falls in Bohol is less
stair with 197 steps metals handrails leading towards the fall. Tourist who has
wobbly knees and painful muscles will not worry because the intervals of the
steps where wider to allow them to rest. Aside from that, there is also stone seat
where tourist can rest and enjoy the natural surroundings (Buno, 2020).
Synthesis
Previous studies have indicated that waterfalls have long been, popular
(Hudson, 2022). Researchers have theorized that can potentially attract visitors
Cristina Falls produces electricity aside from the beauty of the attraction which
conserves the environment as well as the welfare of the people (Audiger, 2020).
However, many cues about developing waterfalls as tourist attraction given the
study of Anisco and Soledad (2018) that waterfalls has to increase their potential
as a tourist attraction. Having said that, Anisco and Soledad (2018) also added
that overall assessment by the local official and local resident showed that the
tangibles of Cagamisan, Cawa-cawa and Pangyan Falls gain the lowest rating
among the three areas which suggests that these features needed much
23
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
improvement to increase the potential of the falls as tourist attraction of the town.
Because waterfalls has potential on attraction is one of the natural resources that
CHAPTER 3
Methodology
This chapter outlines the procedures used by researchers to gather data
to address research problems and identify, prioritize, and analyze material used
data-gathering procedure.
Research Design
The researchers utilized a qualitative research method. The information
24
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
certain subject matter and on observations and justifications that are not
and further probing and questioning of respondents based on their replies, where
your audience makes decisions. (Bhat, 2018). In this type, this form of study
believes that an interview was suitable for this study since this delivered a firm
This study drew on a variety of data sources, including publicly available material
A study about Mayang Falls which is located at Conchu Road, Trece Mar-
tires Cavite, Philippines. The locals are the perfect respondents for the interview
different ideas, and distinct opinions that will help the study of the development of
Mayang Falls. Specifically, this study involved two sets of participants fifty (50)
25
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
tourists who visit Mayang Falls and five (5) local officials who manage the tourist
destination.
Source of Data
The researchers used both primary and secondary sources of data. The
primary source of data was the survey used by the researchers as a guide. This
tions will aim to reveal the current status of Mayang Falls and serve as a guide
case studies, and research that is related to this study. It came from the different
The researchers will seek permission from the College Dean to conduct a
To collect the necessary data, the researchers must develop interview questions
that will be checked and validated in consultation with their research adviser. The
26
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
interview was administered and collected, and the responses were recorded and
Research Instrument
Therefore, in this study the researchers used observation and interview to collect
the data that includes the assessment of their travel experiences in Mayang Falls
Data Analysis
governance, safety and security and tourist services of Mayang Falls Trece
Martires Cavite were analyzed using the narrative analysis which developed as a
discipline from inside the broader field of subjective inquire about within the early
20th century, as prove exists that this strategy was utilized in psychology and
Ethical Consideration
27
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
confidentiality. The respondent's identity was not revealed, and the researchers
expressed no personal opinion but only information and results based on the
data gathered. Moreover, the researchers made certain that all data collected
the respondents. As a result, the researchers also certified that there is a high
regard and value for their respondents' integrity in the treatment in order to
respecting the respondents' ideas and opinions and recording their input can help
28
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
REFERENCES
https://ph.hotels.com/go/philippines/maria-cristina-falls
line/
aso-falls.html
oping World: The Case of Turkey,” Tourism Management, Vol. 22, No. 3,
guidetothephilippines.ph/articles/adventure-and-outdoors/best-waterfalls-
philippines
https://www.researchgate.net/publication/269701530_Waterfalls_Tourism_
and_Landscape#:~:text=Waterfalls%20are%20popular%20tourist
%20attractions%20due%20to%20their,but%20state%20parks%20are
%20also%20experiencing%20high%20use.
29
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
https://www.camella.com.ph/most-instagrammable-places-to-visit-in-trece-
martires-cavite/
https://www.taraletsanywhere.com/oslob-day-tour/
https://pressbooks.nscc.ca/introtourism2e/chapter/environmental-
stewardship-theory/
https://schoolandtravel.com/why-tourism-is-important-and-key-benefits-of-
tourism/
Paulgear. (April, 2022). Mayang Falls First Impression and New Spot for Family
https://www.youtube.com/watch?v=inEpnUktRo0
Tanasak (July 31, 2021). Mae Ya WaterFall Most highest and beauty waterfall in
highest-and.html#:~:text=The%20most%20special%2C%20tourists%20can
30
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT
LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
%20pitch%20a%20tent,tent.%20Facilities%3A%20Parking%20lot%2C
%20restaurant%20service%20and%20bathroom
World Places PH (n.d). Mayang Falls, Brgy. Conchu, Trece Martires City, Cavite.
https://philippines.worldplaces.me/places-in-pasig/56134412-mayang-falls-
brgy-conchu-trece-martires-city-cavite.html
31
COLLEGE OF INTERNAITONAL TOURISM AND HOSPITALITY MANAGEMENT