Seminar

Course code: BBA-629

Submitted to:
Mam Nausheen Syed
Submitted by:
Aliza Imtiaz
Mariam Arshad
Qurat ul ain
Salwa Noor

GOVERNMENT COLLEGE WOMEN UNIVERSITY FAISALABAD.

 Seminar report

Nishat Mills Limited

We have chosen Nishat Mills Limited for our seminar report.
Introduction:
Nishat mills limited aim to remain a leading textile company in the country. Their human
resources policy is based on the principle that employees are their most valued assistants and the
important building block of sustainable growth. Management has developed excellent relations
with employees to achieve the optimum level of performance and is committed to excellence.
The company is an equal-opportunity employer and hires people from various ethnicities and
genders without prejudice or bias. The company has a coherent and market-driven performance
and reward policy that encourage employees to participate enthusiastically in achieving company
objectives.
Company’s strengths and weaknesses:

Strengths

1. Location:
The major strength of Nishat is its location. The plant is situated in Faisalabad
which is renowned in the world for textile production.
2. Strong Security System:
Nishat textile limited has a greater security system. Different hidden security
cameras capture the all moments.
3. Advanced and Technological Equipment:
Nishat is using the best machinery available in the market in all the departments,
which helps Nishat to produce world-class products to meet the needs of the
customers.
4. Own Power Generation Plant:
Nishat Mills Limited has a power generation plant.
5. Diversified Products:
They have high-end products with great quality like sheets, cases for pillows,
cloth, curtains, and worn in a fashion which is exported.

6. High-Quality Standards:
Nishat is an ISO-certified company, which produces a sense of satisfaction for its
customers. Nishat also follows the ISO Standards.
7. Strong Financial Position:
Nishat Mills Limited has a strong background and a strong financial position
which attracts investors and landers.
Weaknesses

1. High cost of production:

The production cost is high because of not proper utilization of its resources.
2. Centralized decision-making:
The decisions are made by the upper management which is the weakness of the
Nishat because they have no proper idea about the situation and their decision can
be not fruitful for the company
3. Less promotional activities:
The advertising and promotional cost of the Nishat textile is very low it can take
advantage of more turnouts
4. Small international market share:
Although Nishat has a very strong national wide it has a small market share in the
global textile industry due to the sound competitors like China, Bangladesh, etc
5. Wastage is High:
NML in the production process there is a lot of wastage which is high in
cost which the company bears and they don’t have any use of it so they destroy
their wastage in their own
6. No proper criteria for performance appraisal:
NML does have not proper appraisal performance criteria to provide adequate
feedback on the individual performance of company employees, the annual
performance appraisal is the best option to rate the employee who meets the
expectation.