Project Guidelines for 3rd and 4th Semester of MBA course curriculum

Introduction:
This guide will provide you all the information you need to know for developing a project
dissertation. As the Project work is very important part of BBA course curriculum, it has been
marked for four credits.

The objectives of the MBA course curriculum Project work are:

1) To enable students to develop further the skills and knowledge gained on the course by
applying them to the analysis of a specific business problem or issue, via a substantial piece
of independent work carried out over an extended period.
2) Students should demonstrate proficiency in the design of a research project, application of
appropriate research methods, collection and analysis of data, and presentation of results.

Criteria’s for selecting the topic and organization:

a) Elective subject: Project can be undertaken in any of the following
Subject areas:
· Human Resource management
· Information Technology/IB
· Finance
· Marketing
b) Originality: Your project work must be carried out by yourself and original. You can certainly
take ideas from elsewhere, but be sure that you evolve them in the unique way to suit your
project requirements.
MBA Course Guide No.: 2
c) Company specific: the project work should be undertaken in a business organization. The
outcome of the project work should be useful to the organization or establishment.
d) You must consult your internal guide or external guide in selection of the topic.
e) You can do the Project in the organization where you are working / have worked / intend to
work.
f) It is good idea to link your project to your future plans. This will be useful for your future job
prospects and it will also demonstrate to your potential employers about your enthusiasm and
knowledge.
g) Remember that you have constraints of resources like time, monetary,
infrastructure, so, it is necessary to complete your project within the
specified constraints.

Suggested titles for MBA course curriculum Project work:

1. A study of Job Satisfaction amongst employee at XYZ organization.
2. Comparative study of Insurance plans of two different financial organizations.
3. Role of Software agents as Collaborative tools-Ecommerce
4. Performance appraisal system in an Organization
5. Distribution mapping and dealer satisfaction survey.
MBA Course Guide No.: 3
Format of report for the submission:
1. The full content of the report must be hard bound together so that the Pages cannot be
removed or replaced.
2. The cover of the report must contain, title, name of the candidate, the award and the year of
submission. (Refer annexure A).
3. Text pages should be printed on one side of the paper, preferably with1.5 line spacing, and
page numbers at the bottom of the each page. Margins should be 2” on the left and 1” on the
right. Use Times New roman font of size 12 for body and 14 for headings.

4. Please use separate index sheets for all chapters each chapter should start
from a new page.
5. The declaration must be duly signed by the student ( Refer annexure B)
6. The project report must be about 50-60 pages.
7. Report must contain all the necessary documents such as Certificate from the viva-voce panel
(refer annexure C), Certificate of the University study centre (Refer annexure D), Company
Cerrtificate, acknowledgements etc.
8. One copy of the project report along with CD, must be submitted to the AKT UNIVERSITY.
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TABLE OF CONTENTS Page No.

Executive summary (a brief of Part I and Part II points and should not exceed more than
three pages.)

Part I

Understanding the industry and company

i) Brief Introduction of a Industry (size, characteristics, market share and Outlook)
ii) Brief introduction to company (history, milestones, product profile and SWOT analysis).
Part- II

Project overview
i) Introduction
ii) Objective
iii) Methodology
iv) Analysis
v) Conclusions
vi) Recommendations
Part III

i) Appendix
ii) Bibliography
Note: This is only suggestive but not exhaustive.
MBA Course Guide No.: 5

Annexure A (cover page)

SUMMER INTERSHIP PROJECT

ON

“ Topic
Submitted in partial fulfillment for the requirement of the Award of the degree of
Master of Business Administration

Submitted By
---------------------------------
ROLL NUMBER: _____________

Under the guidance of

---------------------------------------

2022-23

MBA PROGRAMME
AKT UNIVERSITY,LUCKNOW
AXIS INSTITUTE OF PLANNING AND MANAGEMENT
KANPUR
Annexure B (student declaration)

I hereby declare that the project report entitled (Title) Submitted in partial fulfillment of the
requirements for the degree of MBA in the Department of Business Management, AKT
University, Lucknow, India, is my original work and not submitted for the award of any other
degree, diploma, fellowship, or any other similar title or prizes

Place: (Name of candidate)

Date: Reg. No:

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Annexure C (Examiner’s certification)

The project report of (Your name)

Title is approved and is acceptable in quality and form
Internal Examiner External/ Examiners
(Name, qualification and designation)
(Name, qualification)

Annexure D (University Affiliated Institutional Certificate (AIPM)

This is to certify that the project report entitled

(Title)Submitted in partial fulfillment of the requirements for the degree of in the Department of
Business Management,AKT University, Lucknow
(Student Name) has worked under my supervision and guidance and that no part of this report
has been submitted for the award of any other degree, Diploma, Fellowship or other similar titles
or prizes and that the work has not been published in any journal or Magazine.

(Reg. No) Certified

(Guide’s Name and Qualification