MACRIFA

COMPANY

BUSINESS
PROPOSAL
MACRIFA GENERAL TRADING COMPANY
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Contents
03. INTRODUCTION

04. ABOUT US

06. WHAT WE DO

07. THE FOUNDERS

08. MILESTONES

09. OUR PROJECT

03

Introduction
Macrifa General Trading Company is a one-stop-shop
for all your grocery needs. We offer a wide range of
products at competitive prices, including household
essentials, and more. Our goal is to provide our
customers with a convenient and enjoyable shopping
experience that exceeds their expectations.
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Mission

About Our mission is to offer our

customers a convenient and

Us
enjoyable shopping experience
by providing them with a
diverse selection of products at
competitive prices.
Vision
We strive to maintain a clean,
To be the leading Retail Store
organized, and welcoming
Company in the region,
store environment while
providing customers with a wide
delivering excellent customer
range of high-quality products
service through knowledgeable
and exceptional customer
and friendly staff.
service.
Creating More Job Opportunity
We are committed to
to Our Community.
supporting local communities
by sourcing Quality goods and
giving back through Initiating
More Job Opportunities.
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Market Analysis

The retail industry is highly competitive, with many players vying

for market share. However, there is still room for growth and
expansion in this sector. Our target market includes families and
individuals who are looking for quality products at affordable
prices.

Products and Services

We offer a wide range of products that cater to the needs of our

customers. Our product include household essentials, personal
care items, and more. We also offer online ordering and
delivery services to make shopping even more convenient for
our customers.
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Marketing
Strategy:
our marketing strategy will focus on building brand awareness
through targeted advertising campaigns on social media
platforms such as Facebook and Instagram. We will also use
helding events to keep our customers informed about new
products and promotions.

Operations Plan:
Macrifa Company will be open seven days a week from 6:30 am
to 10 pm. We will hire experienced staff who are knowledgeable
about the products we sell and can provide excellent customer
service. We will also invest in modern technology such as point-
of-sale systems (POS) to streamline operations.
06

What We Do
Offering our customers
a convenient and
enjoyable shopping
experience by
providing them with a
diverse selection of
products at competitive
prices.

The commission-based
business model can be
beneficial for both
employers and
employees. For
employers, it incentivizes
employees to work harder
and generate more
revenue for the company.
 09

Our Project

commission-based pay can be very lucrative if they are

successful at generating sales. It also provides them with
motivation to work harder and improve their skills as
salespeople.

A commission-based business is a
type of business model where
employees or sales representatives
are paid based on the amount of
sales they generate. In this model,
the employee's income is directly
tied to their performance and the
amount of revenue they bring in for
the company.
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Financial Plan:
We estimate that our
startup costs will be
$100,000. This includes
the cost of leasing a
retail space, purchasing
inventory, hiring staff,
marketing expenses, and
other miscellaneous
costs. We project that
our monthly revenue will
be $20,000 with a net
profit margin of 10%.
06

Conclusion:
Our Company aims to
provide high-quality products
at affordable prices while
delivering exceptional
customer service. With our
strategic location and modern
technology investments
combined with an effective
marketing strategy we
believe we can achieve
success in this highly
competitive industry.
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Founders of
Macrifa Company

DIRECTOR
Mr. Mohamed Abdulkadir (Mulla)

MANAGER
Mr. Isse Abdulkarem Shaiye
 LICERIA
MACRIFA
& CO.
COMPANY

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