IPL 2022 - YE IPL “ENTERTAINMENT AUR

LEARNING WALA”

Introduction: IPL is not only about watching matches. It has now become one of the
world’s most profitable franchises and has turned into a money minting machine. It has
opened up plethora of opportunities across the sectors. Major sectors like advertisements,
broadcasting, coaching, entertainment, event management, finances, fitness, health,
logistics, mental health, leadership, nutrition, operations, promotions, social media
management, technologies, etc. are involved in the successful completion of the
tournament. So let’s follow this year IPL through the lens of learning. When your adrenaline
rush is running high and you are cheering up your favorite team don’t forget to keep your
learning curve growing high and high as well. Make this IPL as productive as you can!!!

Action Begins Now on HOTSTAR tonight @ 7:30 PM

Tonight

JET SET GO

1. Find out the following sponsors / partners of the IPL 2022. Mention in maximum 2 lines
how these sponsors / partners relate their brand image with their respective
associations. Critically examine the Balance Sheet, Number of Employees and expansion
strategies and business plan pre and post TATA IPL 2022.

Sponsors / Partners Brand Name

Title Sponsor
TATA group
Official Broadcaster Star Sports Network

Official Digital Streaming Partner

Disney+Hotstar
Official Partners
Rupay
Official Orange Cap & Purple Cap Partner

 Aramco
Official Umpire Partner Paytm

Official Strategic Time Out Partner

CEAT Tyres
Co-Presenting Broadcast Sponsors
Dream11
Associate Broadcast Sponsors
Swiggy, Pristyn Care, Zepto, Ather Energy, Niyo,
Parle Agro, Spotify, Livspace, L'Oréal, and Spinny
 2. Do the SWOT analysis of all the teams of TATA IPL 2022 in your own words. DO NOT
COPY from the internet. Write on your own understandings. (Word Limit: 5-11)

Squads for IPL 2022 SWOT Analysis

Chennai Super Kings Strength: Experienced Player, Aggressive
openers
Weakness: New Captain
Opportunity: Jadeja can prove himself as a
upcoming captain
Threat: New Teams, Injury threats,Absense of
Moen Ali.

Delhi Capitals Strength: Rishab Pant best hitter, Experienced

player, Aggressive openers
Weakness: Pant excites Very much and get out.
Opportunity: Can get the trophy this time.
Threat: New Teams, Injury threats

Gujarat Titans Strength: Aggressive openers,Aggressive captain

Weakness: New Team, Some debutants too
Opportunity: Can prove themselves and get the
trophy
Threats: New players and new captain, Injury
threats

Kolkata Knight Riders Strength: Aggressive players and openers

Weakness: New Captain
Opportunity: New captain(shreyas iyer)can prove
himself
Threat: New Captain, Injury threats

Lucknow Super Giants Strength: KL Rahul, Stonis are power hitters in

t20 format.
Weakness: Other than 2 the batting is quite
weak.
Opportunity: Have good all-rounder
Threats: Injury as Mark wood is already ruled out

Mumbai Indians Strength: The experienced player team have and

the captain.
Weakness: The young players excites very much.
Opportunity: The young players can prove
themselves and get a chance to play in
 International team.
Threat: Injury threats,

Punjab Kings Strength: Enormous batting depth

Weakness: Lack of experience in the spin

department.

Opportunity: Shahrukh Khan and Liam

Livingstone can be the winner factor.

Threat: History of non-winning trophies.

Rajasthan Royals Strength: Jos Buttler, Sanju Samson, Shimron

Hetmyer and Riyan Parag Power packed batiing
power.
Weakness: Young players excites very much.
Opportunity: Strong Indian players
Threat: The other new teams with New and
experienced Players.

Royal Challengers Bangalore
Strength: The Aggressive kohli and FAF and the
other players,Bowling attack
Weakness: Absence of ABD,
Opportunity: Good chance for FAF as new
captain to prove himself
Threat: If Kohli didn’t perfrom well then Maxwell
and FAF have will be in pressure this time.

Sunrisers Hyderabad Strength: top order batsman

Weakness: Absence of finishers
Opportunity: Middle order batsmen should be
promoted to 1 or 2 down .
Threat: Heavily Dependent upon their Top-order
batmen.

3. What comes to your mind when you see the logo of the following teams? Write your
answers in 2-3 lines only. Before writing observe the logo of each team minutely.
A lion is roaring loudly like the team do in every
match and wins it and even 4 trophies. The
crown denotes that CSK is the king of every
teams and In reality they are. The lion denotes
the bravery

The dome denotes the parliament of India. The

name itself means We are from the Capital of
India. Tigers denotes national animal that roars
like a king.

The logo denotes that there is one Helmet and a

Soldier who is ready to fight with full protection.

The tricolor represents All Indian Fans and we all

are Indians. The name Super giants mean that
this teams is larger than all the existing teams.
The Logo denotes a Spinning Chakra and the
tricolor is associated with all the Indian fans.

The logo denotes the shield with the lion in front.

This means that the teams will carry on without
any fear. Red color denotes Red Turban. The lion
denotes the bravery

The two R’s denotes the name of team Rajasthan

Royals. The name itself defines the meaning
Royal teams and the two lions welcoming Royals.

The lion denotes the bravery. And it means that

the team don’t let their head down in any
situation.
 Eagle with wings and fire denotes no one can
beat us and the rising sun means the bird will rise
that denotes the players and the name itself.

4. Find out the following of each of the TATA IPL 2022 Teams

Chennai Super Kings

Principal Partners India Cements
Official Partners
Balkrishna Industries Limited, Clear Anti-Dandruff,
Dream 11,Starbucks

Digital Partners Phonepe,Glance and Roposo,Joy e bike

Pouring Partners
Radio Partners Fever fm and Hello fm
Merchandise Partners Sonata and Seven

Delhi Capitals
Principal Sponsors BOLT, an All-in-One EV Infrastructure Provider
Associate Sponsors ACKO, Cornitos, GMR Aerocity, Colgate, Evolut,
Nissin, Octa FX, and Wrogn
Partners

Gujarat Titans
Principal Sponsors
Associate Sponsors
Official Partners

Kolkata Knight Riders

Principal Sponsors
Official Sponsors
Official Partners

Lucknow Super Giants

Official Partners
Associate Partners

Mumbai Indians
Principal Partners
Associate Partners
Official Partners

Punjab Kings
Title Sponsors
Principal Sponsors
Official Partners
Official Kit & Merchandise Partner
Fan Merchandise Partners

Rajasthan Royals
Principal Sponsors
Official Sponsors
Official Partners

Royal Challengers Bangalore

Title Sponsor
Principal Partners
Associate Partners
Official Partners
Digital Partner
Official Commercial Partner

Sunrisers Hyderabad
Title Sponsor
Principal Sponsors
Other Sponsors
Our Partners

5. Which is your favourite team in IPL and why?

6. The team is recognised by its jersey and fans get emotionally connected
with them and they wear it with pride! Which is your favourite jersey
and why?
7. Name your favourite three international players playing for different
franchise. Mention their 3 qualities.
 8. What 3 innovations you will bring during the mid of the IPL so that the
viewership remain high during the entire 64 days?
9. List down 11 technologies that are being used in the Tata IPL 2022
Edition
10. List down 11 industries that will gain maximum benefit out of TATA IPL
2022.
11. Watch the official advertisement of the IPL Season 1 and IPL Season 15
shared in the Whatsapp Group and analyse the advertisement on the
basis of audience appeal & creativity. Also mention the name of the Ad
Agency involved.
12. Define the following terms in context of TATA IPL 2022.

 Associate Partners  Official Partners

 Digital Partner  Official Sponsors
 Fan Merchandise Partners  Partners
 Merchandise Partners  Pouring Partners
 Official Commercial Partner  Principal Sponsors
 Official Kit & Merchandise  Radio Partners
Partner  Title Sponsors