SWOT 

Strength

 Food 

Food is the strength of Tiger temple, because only a few restaurants in that area were

offering Thai, Chinese and French food. 

 Spices

Spices are being imported. Their quality and quantity was also being measured

accurately. They are using spices that are not in Pakistan. 

 Taste

Taste was extraordinarily good and delicious. From online feedback to live comments

they were always being praised for their taste. 

 Problem Handling,

 The owner handled the problems very effectively.  During covid and other crises the

staff and manager were fully paid, irrespective of loss. 

 Serving

Serving was impressive.  There was not any negative comment about the quantity of

food, instead there was positive feedback about servings. 

 Political Issue.
 They are connected to FBR and all other legal authorities; they have never faced any

restraining order or such an issue. 

 Take Away;

 They used aluminum boxes for take away instead of local plastic boxes. 

Weakness

 Prices. 

Their prices were high. The manager himself suggested that their prices are high and it

is constantly affecting their running. 

 Target Audience. 

According to the manager, their regular audience are business men. They lack the

teenagers or youngsters. According to him they don't come here, instead they go for

fast food that is way cheaper than their food. 

 Marketing. 

They have some basic level marketing, but they did not go for the broader level such as

billboards, inviting celebrities for promotion. 

 Kitchen. 

They did not have a modernized kitchen, with modern kitchen equipment. It was more of

a traditional kitchen with a stove, fryer and oven.

  Ambience. 

According to the manager they get complaints about the ambiance. People suggest

they change it. 

 Desserts

They have only two dishes for desserts. 

Opportunities

 Lowering the Prices

If they raise their prices they might get more customers. The Manager himself said that

this is the only weakness he wants to overcome. 

 Broad Marketing 

They did not do the bread marketing like bill boards. If they do the broader marketing

they can earn more revenue. 

 Increase the Customers

Their regular customers were mostly business people. They go there for casual

meetings. Teenagers and youngsters are not their regular customers. They should do

strategies to attract them such as complimentary items or free appetizers. 

  Improve the Ambiance. 

They have got online feedback to improve the ambiance. Their regular customers also

commented on them to improve the ambiance. 

Threats 

 Competitors. Their main threat are the cafes that are offering the same food. 

Asian Wok  Lower Prices than Tiger

Temple

 Complimentary item
 Same Cuisines
 Experienced Chiefs

China Town

Traditional Chinese Cuisines

Established in 1988, biggest

threat for Chinese Cuisines

Reasonable Prices

Chop Chop Wok  Chinese, Japanese

and Thai Cuisines
 Customized meal
Economy

Since they are importing the spices from abroad, when the dollar gets high it will affect

their budget. Now a days the imported products are banned, it is going to affect either

ways.

Market Mix

Product – Food

Tiger Temple servers the Chinese and Thai foods. From providing the dinning in

survives to take away, it is generating revenue.

 Appetizers  Rice
 Salads  Specials
 Soups  Desserts
 Curry  Drinks
 Stir Fry
 Noodles

Price-

Their prices are high. The Food is bit more expensive. They are only serving because of

their taste. Pricing has much to do with regular customer. Eating expensive food once is
way better than eating affordable food on daily basis. This is the market rule for food

places.

Promotion-

Tiger Temple has not done a broader level advertising and marketing. People would

have loved it because of the cuisines but its pricing is coming on their ways. To

compensate that they need strong marketing and advertising strategies.

Place-

It is in Beverly Center Blue Area Islamabad. The location is ideal, as it only café that

provides Chinese and Thai food, other than Asian wok in Beverly Center. Its location

has been changed, first it was in Safa Gold Mall. This shifting does help them to

generate more revenue.

4A’S

Acceptability

Along with the following culture of West, the food dishes has also been adopted. Now a

day’s foreign cuisines are much more accept than before. Few decades back there was

no concept of eating food other than our own. With the passage of time people has

started to accept the fact that there is no harm in eating and trying out new food items.

Affordability

The time has made the clear difference regarding to everything. 5-10 years back it was

very hard and expensive to eat foreign cuisines, but the prices are almost the same as

our Pakistani food has. There is not much difference. Tiger Temple has Pakistani food
items as well. There is no such big difference in the prices if we compare it to the cafes

that has desi cuisine.

Accessibility

Blue Area is the main location. If someone wants to eat Thai, Chinese and Japanese

food, this is ideal location. Foreign cuisines are easily assessable through the Tiger

Temple.

Awareness

Beverly Center has more than 10 café. It is very easily discoverable place there. People

will be more aware of Tiger Temple for its foreign cuisines. The sources of awareness

are very common these days.

Budget

Tiger Temple has reached to the level where it has started making more revenue. It is

working above breakeven point. Under same location, with the expertise of same

experience its owner opened another café where they are offering fast foods.