Marketing Fundamentals Marking Scheme 2018-19 (Coursework 1 Infographic/PowerPoint)

Criteria 90-100% 80-89% 70-79% 60-69% Very Good 50-59% Good 40-49% Satisfactory 35-39% (Fail) 5-34% (Fail) 0-4% (Fail)
Excellent (First) Excellent (First) Excellent (First) (2nd Div.1) (2nd Div.2) (3rd) Unsatisfactory Very Poor Nothing of Merit
Slide 1 (10%) Outstanding; an Outstanding; an Outstanding; an A very good A good standard. A sound standard. Overall marginally Well below the pass Nothing or hardly
Introduction. exceptional excellent standard extremely good standard of skills Fairly good level of Fairly good level of unsatisfactory. An standard. Poor level of anything of merit
Introduce the standard of skills of skills relating to standard of skills relating to skills relating to skills relating to inadequate level of skills relating to submitted. When
organisation, relating to communication, relating to communication, communication, communication, skills relating to communication, no work is
background, history, communication, contextualisation, communication, contextualisation, contextualisation, contextualisation, communication, contextualisation, and submitted the NS
markets. Introduce contextualisation, and application of contextualisation, and application of and application of and application of contextualisation, and application of key notation will
the assignment and and application of key concepts. and application of key concepts. key concepts. key concepts. application of key concepts. apply
its objectives. key concepts. Trivial or very minor key concepts. Minor errors only. Some evidence of Some significant concepts. Poorly researched.
Trivial or very errors Trivial or very misunderstandings. misunderstandings Not well researched. Ideas confused and
Key objectives: minor errors minor errors and errors but Ideas unclear and incoherent. Serious
Visualisation Skills satisfactory overall. incoherent. Some misunderstandings
significant and errors. A clear fail
Contextualisation misunderstandings well short of the pass
and application of and errors. Marginal standard.
key concepts fail.

Communication of
key ideas

Sensitivity: Internal
 Criteria 90-100% 80-89% 70-79% Excellent 60-69% Very 50-59% Good 40-49% Satisfactory 35-39% (Fail) 5-34% (Fail) 0-4% (Fail)
Excellent (First) Excellent (First) (First) Good (2nd Div.1) (2nd Div.2) (3rd) Unsatisfactory Very Poor Nothing of
Merit
Slide 2 (15%) Outstanding; an Outstanding; an Outstanding; an A very good A good standard. A sound standard. Overall marginally Well below the pass Nothing or
Analysis/Audit: exceptional excellent extremely good contextualisation, Fairly good unsatisfactory. An standard. Poor hardly anything
Fairly good
SWOT or TOWS contextualisation, contextualisation, contextualisation, and application of contextualisation, inadequate contextualisation, and of merit
contextualisation, and
and application of and application of and application of the SWOT or TOWS and application of contextualisation, and application of the submitted.
Analysis. application of the
the SWOT or the SWOT or the SWOT or TOWS analysis. Minor the SWOT or TOWS application of the SWOT or TOWS When no work
Conduct your SWOT or TOWS
TOWS analysis. TOWS analysis. analysis. errors only. analysis. SWOT or TOWS analysis. Poorly is submitted the
SWOT or TOWS analysis.
Trivial or very Trivial or very Trivial or very minor Some evidence of analysis .Not well researched. Ideas NS notation will
analysis on the Some significant
minor errors. minor errors. errors. misunderstandings. researched. Ideas confused and apply
misunderstandings
organisation – unclear and incoherent. Serious
and errors but
much of this will incoherent. Some misunderstandings
satisfactory overall.
be based upon significant and errors. A clear fail
your own misunderstandings well short of the pass
and errors. Marginal standard.
observations but
fail.
also can and
should relate to
your research into
the organisation’s
activities.

Key objectives:
Visualisation
Skills

Contextualisation
and application of
key concepts

Communication
of key ideas

Sensitivity: Internal
 Criteria 90-100% 80-89% 70-79% Excellent 60-69% Very 50-59% Good 40-49% Satisfactory 35-39% (Fail) 5-34% (Fail) 0-4% (Fail)
Excellent (First) Excellent (First) (First) Good (2nd Div.1) (2nd Div.2) (3rd) Unsatisfactory Very Poor Nothing of
Merit
Slide 3 (15%) Outstanding; an Outstanding; an Outstanding; an A very good A good standard. A sound standard. Overall marginally Well below the pass Nothing or
Analysis/Audit: exceptional excellent extremely good contextualisation, Fairly good unsatisfactory. An standard. Poor hardly anything
Fairly good
PESTEL Factor contextualisation, contextualisation, contextualisation, and application of contextualisation, inadequate contextualisation, and of merit
contextualisation, and
and application of and application of and application of the PESTEL analysis. and application of contextualisation, and application of the submitted.
Analysis. application of the
the PESTEL the PESTEL the PESTEL analysis. Minor errors only. the PESTEL analysis. application of the PESTEL analysis. When no work
Conduct your PESTEL analysis.
analysis. analysis. Trivial or very minor Some evidence of PESTEL analysis. Not Poorly researched. is submitted the
PESTEL analysis on Some significant
Trivial or very Trivial or very errors. misunderstandings. well researched. Ideas confused and NS notation will
the organisation – misunderstandings
minor errors. minor errors. Ideas unclear and incoherent. Serious apply
and errors but
much of this will incoherent. Some misunderstandings
satisfactory overall.
be based upon significant and errors. A clear fail
your own misunderstandings well short of the pass
observations but and errors. Marginal standard.
fail.
also can and
should relate to
your research into
the organisation’s
activities.

Key objectives:
Visualisation
Skills

Contextualisation
and application of
key concepts

Communication
of key ideas

Sensitivity: Internal
 Criteria 90-100% 80-89% Excellent 70-79% Excellent 60-69% Very 50-59% Good 40-49% Satisfactory 35-39% (Fail) 5-34% (Fail) 0-4% (Fail)
Excellent (First) (First) (First) Good (2nd Div.1) (2nd Div.2) (3rd) Unsatisfactory Very Poor Nothing of
Merit
Slide 4 (15%) Outstanding; an Outstanding; an Outstanding; an A very good A good standard. A sound standard. Overall marginally Well below the pass Nothing or
Analysis/Audit: exceptional excellent extremely good contextualisation, Fairly good unsatisfactory. An standard. Poor hardly
Fairly good
Porter’s Five contextualisation, contextualisation, contextualisation, and application of contextualisation, inadequate contextualisation, and anything of
contextualisation, and
and application of and application of and application of Porter’s Five Forces. and application of contextualisation, and application of Porter’s merit
Forces. application of Porter’s
Porter’s Five Forces. Porter’s Five Forces. Porter’s Five Forces. Minor errors only. Porter’s Five Forces. application of Porter’s Five Forces submitted.
Conduct your Five Five Forces.
Trivial or very minor Trivial or very minor Trivial or very minor Some evidence of Five Forces. Not well . Poorly researched. When no
Forces analysis on Some significant
errors. errors. errors. misunderstandings. researched. Ideas Ideas confused and work is
the organisation – misunderstandings
unclear and incoherent. Serious submitted the
and errors but
much of this will incoherent. Some misunderstandings NS notation
satisfactory overall.
be based upon significant and errors. A clear fail will apply
your own misunderstandings well short of the pass
observations but and errors. Marginal standard.
fail.
also can and
should relate to
your research into
the organisation’s
activities.

Key objectives:
Visualisation
Skills

Contextualisation
and application
of key concepts

Communication
of key ideas

Sensitivity: Internal
 Criteria 90-100% 80-89% Excellent 70-79% Excellent 60-69% Very 50-59% Good 40-49% Satisfactory 35-39% (Fail) 5-34% (Fail) 0-4% (Fail)
Excellent (First) (First) (First) Good (2nd Div.1) (2nd Div.2) (3rd) Unsatisfactory Very Poor Nothing of
Merit
Slide 5 (215%) Outstanding; an Outstanding; an Outstanding; an A very good A good standard. A sound standard. Overall marginally Well below the pass Nothing or
Analysis/Audit: exceptional excellent extremely good contextualisation, Fairly good unsatisfactory. An standard. Poor hardly
Fairly good
The Marketing contextualisation, contextualisation, contextualisation, and application of contextualisation, inadequate contextualisation, and anything of
contextualisation, and
and application of and application of and application of the Marketing Mix. and application of contextualisation, and application of the merit
Mix. application of the
the Marketing Mix. the Marketing Mix. the Marketing Mix. Minor errors only. the Marketing Mix. application of the Marketing Mix. Poorly submitted.
Evaluate the Marketing Mix.
Trivial or very minor Trivial or very minor Trivial or very minor Some evidence of Marketing Mix. Not researched. Ideas When no
current Marketing Some significant
errors. errors. errors. misunderstandings. well researched. Ideas confused and work is
Mix on the misunderstandings
unclear and incoherent. Serious submitted the
and errors but
organisation – incoherent. Some misunderstandings NS notation
satisfactory overall.
much of this will significant and errors. A clear fail will apply
be based upon misunderstandings well short of the pass
your own and errors. Marginal standard.
fail.
observations but
also can and
should relate to
your research into
the organisation’s
activities.

Key objectives:
Visualisation
Skills

Contextualisation
and application
of key concepts

Communication
of key ideas

Sensitivity: Internal
 Criteria 90-100% 80-89% Excellent 70-79% Excellent 60-69% Very 50-59% Good 40-49% Satisfactory 35-39% (Fail) 5-34% (Fail) 0-4% (Fail)
Excellent (First) (First) (First) Good (2nd Div.1) (2nd Div.2) (3rd) Unsatisfactory Very Poor Nothing of
Merit
Slide 6 (10%) Outstanding; Outstanding; Outstanding; Very good. Minor A good standard. A sound standard. Overall marginally Well below the pass Nothing or
Academic exceptional. excellent. extremely good. errors only. Some evidence of Some significant unsatisfactory. Some standard. Serious hardly
Referencing. Trivial or very minor Trivial or very minor Trivial or very minor misunderstandings. misunderstandings significant misunderstandings anything of
errors. errors. errors. and errors but misunderstandings and errors. A clear fail merit
Appropriateness
satisfactory overall. and errors. Marginal well short of the pass submitted.
and quality of fail. standard. When no
citations for work is
models, concepts submitted the
and theories (to NS notation
Harvard will apply
Referencing
System).

Sensitivity: Internal
 Criteria 90-100% 80-89% Excellent 70-79% Excellent 60-69% Very 50-59% Good 40-49% Satisfactory 35-39% (Fail) 5-34% (Fail) 0-4% (Fail)
Excellent (First) (First) (First) Good (2nd Div.1) (2nd Div.2) (3rd) Unsatisfactory Very Poor Nothing of
Merit
Presentation Outstanding; Outstanding; Outstanding; Very good. Minor A good standard. A sound standard. Overall marginally Well below the pass Nothing or
(20%): exceptional. excellent. extremely good. errors only. Some evidence of Some significant unsatisfactory. Some standard. Serious hardly
Work to a Trivial or very minor Trivial or very minor Trivial or very minor misunderstandings. misunderstandings significant misunderstandings anything of
errors. errors. errors. and errors but misunderstandings and errors. A clear fail merit
corporate and
satisfactory overall. and errors. Marginal well short of the pass submitted.
professional fail. standard. When no
standard, suitable work is
for website submitted the
publication or as a NS notation
presentation to will apply
the organisation’s
Board of
Directors.
Appropriately use
of the
organisation’s
branding style.

Sensitivity: Internal