IMPROVE YOUR

PRODUCT
ASSORTMENT
What Is Product Assortment?

Choosing a product to sell is the first step towards sales of any kind. However, have you ever
wondered how sellers decide on what exactly they want to sell? Personal preference kept
aside, there is a logically sound way to go about choosing the products that will make the sale
– known as Product Assortment

Product Assortment is the collection

of goods or services that a business
provides to consumers

In other words, your product

assortment is a mix of products you
choose to maximize your chances
of selling
 Importance Of Attractive Product Assortment “
“
Product Assortment is very important when sellers are choosing
what they want to put up for sale in their store. It has a direct
correlation with increasing sales simply because;

The more attractive assortments you include → The higher the chances of products appearing on Daraz

The more the customers view the products → The higher the chances of clicks and store visits

The more the store visits → The higher the probability of getting a sale
How To Create Attractive Assortment

Assortment basically consists of the products that you have up for sale in your store
Hence, in order to create and maintain an attractive assortment, sellers must think
from the product point of view. There are certain ways to improve your assortment

Upload high Write detailed Create product bundles Join campaigns &
quality accurate description with all & seller vouchers to participate in flash
images important make your assortment sales
specifications, size more attractive
guide, etc.
Improving Assortment
Managing Your Products

It’s important to keep up to

date with your SKUs and
manage them routinely as
that is what makes up your
assortment

Well managed products

equal to an attractive
assortment

If you want to view and

manage your products, Log
into Seller Center – Select the
Products tab – Click on
Manage Products
Improving Assortment
Managing Your Products

On the Product Overview page, you can

also edit the content of the products that
make up your assortment

Retail Price – increase or decrease the price

according to what you want

Available – this refers to the available stock

of a specific product. Keep this up to date
to avoid any problems

Click on Actions and select Edit Details to

revise all product details such as name,
description etc.

Copy Listing can be used to create similar

SKUs with minor changes

Manage Product Images can be used to

edit, add, delete or update product images

Delete Products removes the entire product

along with all details from the list
Improving Assortment
Pay Special Attention To Keywords

SEO keywords are the keywords and phrases in your content that
make it possible for people to find your products via search engines

Keywords are important because they are the linchpin between

what people are searching for and the assortment of goods a seller
is providing

As a business, they're important because you want to come up in

search engines when people search for the keywords or phrases that
are relevant to your assortment

In order for your assortment of products to be visible, you must pay

special attention to ensure that you are using the correct keywords
when tagging your products
 Improving Assortment
Creating Product Bundles

Creating Bundles out of your assortment allows you to sell a lower-priced item at a discount as part of
a bundle which enhances overall customer experience and increases sales. Bundles gives you an
opportunity to clear out inventory of the selected products of your choice

Bundles with the same SKUs Bundles with different SKUs

Quantity Buy 1 Get 1 Free Free gift Combo

A form of promotion A form of A form of promotion that A form of promotion that

that offers discounted
pricing when a
customer purchases
multiple quantity at the
same time
promotion that allows sellers to sell 1 SKU allows sellers to sell
allows the seller to and give 1 extra item at different SKUs together as
sell 2 items in the a 100% discount (Tip: a set, with one or more
price of 1 these sell the MOST!) items at a discount
Improving Assortment
Product Bundles - Examples

Quantity Buy 1 Get 1 Free Free gift Combo

Improving Assortment
Creating Seller Vouchers

Seller vouchers present the opportunity for sellers to offer discounted assortment. Vouchers can be applied
on either the entire Daraz or specific products. Both collectable vouchers & voucher codes increase
customer engagement which encourages customers to build brand loyalty and hence, spend more

Money Value Vouchers Percentage Value Vouchers

A Money ValueVoucher deducts an A Percentage Value Voucher deducts a

amount off the final priceof the product percentage off the final price of the product
Rs.X off yourproduct with a X% off your product with a minimum
minimumspending of Rs.Y spending of Rs. Y, capped at Rs. Z
Improving Assortment
Seller Vouchers

Seller vouchers are visible and can be collected from the voucher landing page, seller’s store or check out
page on the Daraz website or App
Improving Assortment
Joining Campaigns

▪ One of the ways Daraz maximizes sales is through campaigns,

which help sellers reach their goals in terms of growth and sales
with confidence and ease

▪ Campaigns help attract customers by providing special deals,

offers and discounts– all of which promote your assortment
even more as emails, push notifications and SMS alerts are sent
to raise awareness of different campaigns

▪ About 20% of the sales are made via items in campaigns

▪ Through campaigns, there is higher visibility → more product

views and purchases → increase in product ranking
Improving Assortment
Campaigns – Examples

Daraz has multiple types of campaigns that registered sellers

(who meet the relevant criteria) can participate in;
Mega Campaigns ● One Day Campaigns ● Weekly Campaigns
Occasion Based Campaigns ● Vouchers & Bundles Campaigns
Improving Assortment
Flash Sales

Flash Sales have greatly reduced prices that only lasts for only a short period of time. Flash sales though
short, attract a lot of customers due their exclusivity

The quantity is limited, which often means

the discounts are higher or more significant
compared to other sales or campaigns

Flash Sales work well with overstocks and

discontinued assortment, or when a seller is
looking for a boost in sales for a limited
time period
 Assortment Approval
Assortment refers to the products you put up for sale on your store. In order to make sure it goes live & is
approved by the QC team (which takes up to 4 days), it’s wise to keep the following possible rejection
reasons in mind & make sure to avoid them when uploading products

Wrong Category: Product must be tagged in its relevant Size chart required: Size chart must be provided for relevant
category within the category tree categories

Additional Poses Required: Clear and more than one image No scribbles are allowed: No watermark or scribbles are allowed
must be provided to give customers better clarity of the product on images

Incorrect Brand Name: Brand name should be genuine and the
one that is shown in the image or mentioned on the product.
Misleading, incorrect and fake brand names are not allowed
What’s in the box missing: If the image and the description
shows more than one item then it must be mentioned in “What’s
in the box” section along with the quantity. This includes the
accessories or any other item that is included
Features missing / insufficient information: Accurate information
should be provided about the product with detailed description
and specification depending on the type of product you’re
selling to avoid QC rejection
Product not allowed on website: Daraz doesn’t allow products
prohibited by law, counterfeit, religious or products that are
dangerous

Replica products not allowed: If the product appears to be a Other Reason: If the product does not seem appropriate and as
replica or fake then it will be rejected per Daraz standards for reasons other than the ones mentioned
above, it is rejected
Hot Selling Items To Add To Your Assortment

If you are wondering which products you should add in your

assortment, or which products will do particularly well – there are
certain hot selling items

These hot selling items differ for each category and you can view
the one ones relevant to your online brand in the Daraz Insights
Handbook

It is wise to keep an eye out for what’s on trend online and in stores,
and make your assortment accordingly
Assortment – Prohibited Items

Daraz has a defined list of products which are considered

counterfeit, dangerous or prohibited by law

Sellers cannot add these specified products in their assortment under

any circumstances

All registered sellers must abide by Daraz Guidelines and Policies

regarding these prohibited items

Some examples include narcotics, counterfeit products, alcoholic

beverages and spirits etc.

To view the complete list of prohibited items visit Daraz University

Assortment – Restricted Brands

Daraz has a defined list of restricted brands

Sellers will be unable to add these brands in their

assortment of products, until and unless they are an
authorized distributor of that brand

All registered sellers must abide by Daraz Guidelines and

Policies regarding these restricted brands
Click Here
To view the complete list of restricted brands, visit Daraz
University
Authorization For Assortment
If any seller claims that they are
the only authorized dealer for a
specific brand or product – they
must provide an authorization
letter so that Daraz can restrict
that particular brand for other
sellers. Once done, the case is
escalated to QC team for
production restriction. 3-4
working days are required for
Brand Authorization Letter
Similarly, medicinal products are
displayed as part of a separate
category on Daraz. To add these
in your assortment - an official
DRAP issued license is required to
sell many products in this
category and no item will be
allowed on the website without
the presence of proper
documentation
HOPE YOU HAVE A HAPPY
SELLING JOURNEY!
For more tutorials, courses and policies,
Visit Daraz University