CUSTOMER

SATISFACTION TOWARD
MAX FASHION RETAIL
STORE:
A Study Conducted in
Silchar City
Presented by: Ng Chowba Singha


WE CAN' T SOLVE
PROBLEMS BY USING THE
SAME KIND OF THINKING
WE USED WHEN WE
CREATED THEM.
- ALBERT EINSTEIN
TAG LINE:
LOOK GOOD FEEL GOOD.

STATEMENT OF PURPOSE:
CREATING EXCEPTIONAL VALUE FOR ALL LIVES WE TOUCH.

CORE VALUES:
PASSION FOR EXCELLENCE INTEGRITY IN EVERYTHING
WE DO
EMPOWERING PEOPLE TO STRIVE AND DELIVER
ADAPTING TO CHANGING MARKET AND CONSUMER
NEEDS
UNDERSTANDING CONSUMER BUYING DECISION PROCESS
 DATA ANALYSIS
SHOWING PERCENTAGE OF THE RESPONDENTS ACCORDING TO AGE GROUP

INFERENCE :

MAJORITY OF THE
RESPONDENTS FALL
BETWEEN THE AGE GROUP
OF 30-40 AND ABOVE.
SHOWING PERCENTAGE OF RESPONDENTS ACCORDING TO THEIR OCCUPATION
 REASON TO SHOP AT MAX STORE OF THE RESPONDENTS

INFERENCE :
32% of the respondents
are quality, 48% of the
respondents are price,
16% of the respondents
are collection and 4% of
the respondents were
others.
REPRESENTING THE RESPONDENTS VISITING EXPERIENCE BY THE CUSTOMER

INFERENCE :

It shows that 20% of the

respondents are excellent,
56% of the respondents are
good, 24% of the respondents
are average and 0% of the
respondents were bad.
THE RESPONDENTS RECOMMENDING THEIR FRIENDS AND FAMILY TO AT MAX

INFERENCE :
IT SHOWS THAT 88% OF
THE RESPONDENTS ARE
YES AND 12% OF THE
RESPONDENTS ARE NO.
RESPONDANTS WILLING TO RETURN AT STORE TO BUY AGAIN AS LOYAL CUSTOMERS

INFERENCE

Most of the respondents

approached are yes.
 RESPONDANTS PREFERRED MODE OF PAYMENT

CASH
22.9%
UPI MODE
30.3%

INFERENCE:

MOST OF THE
RESPONDANTS ARE
WILLING TO PAY BY
CARD, FOLLOWED BY UPI
PAYMENT AND CASH
RESPECTIVELY
CARD
46.8%
 Summary of the findings:
Majority of the respondents are of the impression that there is a reasonable price for the
product of MAX-FASHIONs

Majority of the respondents are of the impression that there is a reasonable price for the
product of MAX-FASHIONs

The respondents have a good opinion about the guarantee and warranty pro-vided
by the company.

The respondents have a very good brand loyalty towards MAX-FASHION products

The respondents have an opinion that the company maintains better customer
relationship.
 RECOMMENDATION & SUGGESTIONS:

Better advertisement and other promotional measures should be provided by the

company to convince more customers.
Men’s Accessories like Sunglasses and Bracelets can be add up in Accessories
section.
External appearance of products should be improved. It is better to provide
more colours and colour mixing to attract the customers.
The attitude of sales force must be helping & communication in formal way.
Provide more beneficial schemes to attract consumers.
To provide altering facility to customers for solving their size issues.
To provide the customers with smooth transaction facility experience during
checkout with various payment modes including UPI payment.
Thank you!
Have a great day ahead.

ZIMCORE HUBS | DESIGN THINKING