INTRODUCTION

The value and perception of a brand carries in the eyes of customers are referred to as brand
equity. It stands for the additional commercial and intangible worth that a brand has in
addition to its visible and useful characteristics.
Brand equity can be evaluated in terms of consumer buying behaviour like brand awareness,
brand loyalty, perceived quality, brand associations, and perceived brand value. A brand with
a high brand equity is one that is well-known, dependable, and enjoys a good reputation
with its target market.
Consumers are more inclined to choose a brand with high brand equity over one of its rivals,
which can boost sales and income of that particular brand. It can also give a business a
competitive edge by enabling them to charge more for their goods or services.

BRAND EQUITY AND ASSEST MANAGEMENT COMAPANY

For asset management companies (AMCs), brand equity is crucial since it might affect the
clients' investing choices. Increased investment inflows and AUM may result from the
legitimacy and trust that a strong brand equity can foster among investors.
Consistent investment performance, a strong brand image and reputation, openness and
communication with clients, and top-notch customer service are just a few ways an AMC can
develop significant brand equity.
AMC brand equity is strongly influenced by consistent investment performance. Investors
are more inclined to have faith in an AMC that has a history of producing impressive returns
across all of its many schemes. This may contribute to establishing a solid brand name and
reputation.
Another crucial element that affects an AMC's brand equity is transparency and client
communication. Building trust and credibility with clients can be facilitated by providing
timely and accurate information regarding the performance of their schemes, investing
strategy, and risk management procedures.
yet another factor that might affect an AMC's brand equity is superior customer service.
Customers' loyalty can be increased by offering value-added services, giving them a
seamless and personalized experience, and immediately responding to their questions and
concerns.
ABOUT HDFC AMC
The company HDFC AMC was incorporated as a joint venture between Housing
Development Finance Corporation Limited (HDFC) and Standard Life Investments Limited
(SLI). Where SLI is the well-known asset management company based in Scotland and on the
other hand HDFC is the leading housing finance companies.
HDFC first mutual fund scheme was launched in the year 2000 named HDFC Equity Fund. As
the years passed the company has launched several others mutual fund schemes feeding to
the diverse investment needs of its customers.
HDFC AMC became the first Asset Management Company in India to list its shares in stock
exchange in the year 2018.The Initial Public Offering (IPO) became a huge success with the
issue of over subscription more than 83times. It was a significant milestone for Indian
Mutual Fund Industry when HDFC AMC was listed on the stock exchange.
HDFC AMC has become the largest asset management company in India which is managing
asset worth Rs 4.3 lakh crore. The company has its strong focus on consumer centrality,
investment performance and distribution network which has helped the company to
establish a strong brand presence in the Indian financial market.
HDFC AMC consists of has diverse product portfolio including equity, debt and other hybrid
mutual fund scheme. The company provides long term wealth creation solutions and has a
record of delivering consistent return across its various schemes.
The firm has robust distribution network with having its presence of 200 locations across
India. The company is known for its customer- centric approach and has won several awards
for its excellent customer service and and investment performance.